Brand Recognition

a. In a study of brand recognition 831 consumers knew Campbell's Soup, and 18 did not(based on data from Total Research Corporation). Use these results to estimate the probability that a randomly selected consumer will recognize Campbell's Soup.

b. Estimate the subjective probability that a randomly selected adult American consumer will recognize the brand name McDonald's, most notable as a fast-food restaurant chain.

c. Estimate the subjective probability that a randomly selected adult American consumer will recognize the brand name of Veeco Instruments, a manufacturer of croelectronic products.