Purdue Pharma Discussion Assignment

Question

By no later than Wednesday, November 22, 2023, at 11:59 p.m., please write 150 to 300 words about your classmate's Purdue Pharma video case presentation.

1. What was your preliminary assessment of the company's financial and competitive performance (the two main measures of a company's strategy's success) after reading the case at the end of the textbook (but before watching one or more of your classmates' case presentations)?

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2. What did you consider to be the top one or two ethical issues that were exemplified in this case?

3. How did the video case presentation cause or help you to think beyond the case details?

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4. Did the video case presentation change your assessment about the success of the company's strategy from where you stood after just reading the case, but before watching the video case presentation? Why or why not?

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5. Which of Porter's Five Forces do you think will have the strongest impact on the industry's future? Why?

6. Would you say Purdue Pharma had a focused or broad generic competitve strategy as compared to other competitors in their industry? Why?

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7. Did the company's financial performance or competitive positioning contribute to the ethical issues in this case? IF so, how? Or, if not, why not?  

8. What is your response to the strategic question(s) posed by your classmate at the end of their video case presentation?

Note: Please answer all 8 questions to receive full credit for this weeks discussion.

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