DB #4

Question

From the Ohio Lottery case, answer the following questions:

<ol>
  • Detail the overall research design in the Ohio Lottery case (See Exhibit OL1). What are the advantages and disadvantages of this design?
  • Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
  • What measurement scales are used in the sample questions provided (Exhibit OL-3)? Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
  • Using text Exhibit 12-2, map out the likely quantitative instrument content.
  • The survey contained several questions that would alert the researchers that the participant was not taking the research process seriously (see case exhibit OL-3). Is this a good or a poor idea? Why?
  • Evaluate the MET discussion guide for the Ohio Lottery Research.
  • </ol>
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