Imagine that you are the new CEO of Airbnb and have been hired to improve company performance. As such, it is your responsibility to conduct a strategic audit of the company and its closest industry competitor and prescribe the appropriate strategy to take the company forward. This paper must be 5 pages, formatted in APA 7 style, Times New Roman 12 font, and double-spaced.

Please use the following format for your analysis papers. Remember to use headings (sub-headings) in your paper:

• Cover Page
• Abstract
• Introduction - Executive Summary of your recommendations
• History, Development and Growth (of your company and your closest competitor)
• Internal Strengths and Weaknesses
  • Discuss distinctive competencies (resources and capabilities) and identify their intangibles and tangibles resources.  Compare and contrast with your competitor. 
• External Environment
  • Start with macroenvironmental factors, then move into Porter's Five Forces.  Remember to analyze at the industry level.   Compare and contrast with your competitor. 
• SWOT Analysis
  • Compare and contrast your company with your competitor according to Strengths, Weaknesses, Opportunities, and Threats (SWOT)
• Corporate Level Strategy
  • What corporate-level strategies are in place today? (for your company and its competitor)
  • Define mission statement and goals (for your company and its competitor)
  • Define their lines of business. (for your company and its competitor)
• Business Level-strategy
  • Identify which business-level strategies are in place today? (for your company and its competitor)
  • Are they a single-business company? (for your company and its competitor)
  • What is the company's generic competitive strategy? (for your company and its competitor)
• Structure and control systems
  • Determine the degree of fit between the company's strategy and structure. (for your company and its competitor)
  • Is the company using the right integration and/or control systems to manage its operations? (for your company and its competitor)
• Recommendations
  • The quality of your recommendations is a direct result of the thoroughness with which you prepared your case analysis.
  • Recommendations are directed at solving whatever strategic problems the company is facing and increasing its future profitability.
  • Your recommendations should be the same as those in the introduction/Executive Summary but with greater depth and detail. 
• Conclusion
  • Ensure your conclusion matches your introduction
• References
  • Ensure textbook, and other references from a trusted Library databases. PLEASE NOTE:  REFERENCES MUST BE FROM A TRUSTED LIBRARY DATABASE.