Case Analysis #3
Maeteiv
Question
- What does the 2010 purchase by the Federal Reserve of $600 billion in U.S. government bonds tell you about U.S. fiscal policy? What was the Federal Reserve trying to accomplish?
- Why did the Federal Reserve receive so much criticism for its policy of quantitative easing? Do you agree with the critics? Was the policy simply mercantilism in disguise?
- How would you describe the strategic positioning of Red Bull? Can you think of any other company that has followed a similar strategy?
- Discuss the marketing strategy used by Red Bull. How has its association with extreme sports events made it easier for it to create a global product and global image?
- Why did GM enter into a joint venture with SAIC when the company decided to begin operations in China? Do you think GM could have been successful on its own?
- How has the relationship between GM and SAIC developed over time? Would you said this is a successful joint venture?
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