Week 4 Study: Communicating Value to the Customer
Jaciboi
Question
Read Case Study #4: "Office Furniture Company," on Ch. 7, p. 168. The assignment is attached below in JPEG Format. More information on chapter 7 is attached below in PowerPoint format.
Please write substantial answers to the questions at the end of the case and submit in Word Document.
(Ignore the "Role-play" part.)
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