1. Do you agree with Aldi’s cost leadership strategy or was there a better entry strategy that they could have adopted?
2. What else could they do to strengthen their cost leadership position?
3. Do you think that their approach is simply a price penetration tactic and they will increase their prices over time?
4. Do you think that the local major supermarket chains would be concerned about Aldi (either now or longer-term)?
5. How can the local major supermarket chains defend against Aldi’s threat to their ‘budget-conscious’ shoppers?