The theme of Unit 3 is buyer behavior. Make a journal entry that answers the following question: How do culture, personality, and experience influence buyer behavior in your country? Provide ONE (1) real-life example to illustrate your answer. 

Your submission should be between 300 and 400 words (excluding the reference list and formalities). It is recommended that you summarize the key theoretical points with appropriate in-text citations and references, and focus more of your submission on analytical content and application to real-life. You are also expected to include at least TWO (2) references with at least ONE (1) from an academic source such as a peer-reviewed journal.