NESPRESSO – based on the international company, Nespresso. Provide the following information for each part of the Microenvironment below.

• The Company – provide and explain at least 2 types of products that the company sells.
• Suppliers – Provide at least 2 suppliers for Nespresso and what materials do they supply?
• Marketing Intermediaries – Provide at least 2 different types of marketing intermediaries that deal with Nespresso and what do they help Nespresso with?
• Competitors – Identify at least 2 different competitors and what is their position compared to Nespresso? Who is the leader and what is each company’s positioning?
• Publics – Provide at least 2 different types of Publics that are affected or have an interest in Nespresso.
• Customers – Identify at least 2 different customer groups that are served by Nespresso.