Answer Chapter 3-

 Question #3 Discuss the three basic types of competitive advantage. Can a company achieve all of them?

Question # 19 Discuss the process of strategy formulation. How can TQ improve this process?

"The Yellow Brick Road to Quality"   (p. 486) and provide commentary as requested in the first paragraph for each of the (7) case scenarios  (A - G)  (pp. 486-7).   Each scenario response should be a minimum of (3) sentences.

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