After reading the case, you are expected to submit the written analysis of the case which ranges from 3-5, typewritten, double-spaced pages. For the analysis, you should conduct additional research on the cases beyond the information provided in the case. This assignment due is by this Saturday (11:59 pm). Suggested discussion questions are as follows:

1. Have you “experienced” Disney in some way such as TV programming, movies, parks and resorts, merchandise, or video games? How did this shape your view of Disney?

2. Are Walt Disney, Michael Eisner, and Robert Iger strategic leaders? Why or why not? Where would you place them on the Level-5 Pyramid?

3. How did Disney create its uniqueness in the Media and Entertainment Industry?

4. What strategic pillars did Robert Iger put in place to grow Disney into the world’s largest Media and Entertainment Company? Detail each strategic pillar and explain why this may or may not be important to Disney’s future.

5. How is the media and entertainment industry being disrupted?

6. What are Disney’s biggest strategic challenges? What recommendations would you give Robert Iger to address the challenges? Be specific.

7.  Where should Disney’s Board of Directors look for the next CEO: Silicon Valley, Global Brand Management, or Hollywood? Explain why.

Construction of paper (grammar, spelling, and style in addition to content) will be considered when grading the paper (see Grading Criteria for Written Assignments under the Announcements tab on the left side of Blackboard.) All cases should use standard American Psychological Association (APA) format. In particular, cases must be double-spaced, employ 1” margins, use headings and subheadings where appropriate, use page numbers, and use a 12-point Times New Roman font. The references/works cited page at the end of the paper should follow the APA format.