Understanding your target audience is key to developing productive promotions and communications that influence people. In this exercise you will select the specific target audience with whom you strategically choose to engage and define the specific desired action you want them to take.  You will also identify the emotional feelings that need to be created within someone in order to prompt the desired behavior.  You should then describe the information (marketing content) that needs to be shared with someone and outline the message strategy you should select in order to create the right feelings. Then define at least one persuasion element that can be used to help drive the defined behavior you’ve identified. Be very specific! At this point you should primarily talk about the Product/Service/Organization and its audience – not any promotional tactics.   

length of paper 2pages