Please find at least one article which helps to define integrated marketing communication, share it with the class and use it to help provide your take on what integrated marketing communication means. Please use a credible source to locate your article. A mainstream marketing publication like Brandweek, or Adweek is fine, but an academic journal article is even better. Spend a little time describing the importance of integration and what exactly we are striving to integrate. Please source your article in your post.