1.       Why is Gormley conflicted?

Suggested Direction:

1.       You can begin by analyzing the wine industry dynamics.

2.       In the light of the industry environment, lay out NWC’s goals.

3.       Identify the current strategy or business model of NWC by completing the attached Business Model Canvas sheet for NWC. To find more information on Business Model Canvas tool please watch the YouTube video “Alexander Osterwalder: Tools for Business Model Generation [Entire Talk]”.

2.       Who are NWC’s stakeholders? What do they want/need/expect?

3.       Which forces in the operating environment have the biggest impact on NWC?

Suggested Direction:

Identify the macro environmental forces and evaluate their impact on NWC

4.       How well is NWC positioned to take advantage of or at least minimize the impact of those forces?

Suggested direction:

Complete a SWOT analysis for NWC.