company has to be Ford Motor Company; NYSE: F

link: Ford Form 10-K

1) Carefully review your company's balance sheet, notes to the financial statements, and management's discussion and analysis sections to determine if your company has any long-lived, intangible assets. List and describe what they are. Examine and discuss trends you observe over their reporting (fiscal) years. Comment on goodwill and trends you observe with goodwill. Comment on something special and widely recognized about an intangible asset of your company (e.g., McDonald's golden arches, BMW front grill, Apple's Apple, Target's red circle, etc.).

2) Determine the amounts and purposes of R&D for your company. Comment on trends you observe, and mention any significant research events.