Assigned Readings:

• Rubin, D. (2013). Contemporary corporate communication: Stakeholder engagement and the business model. Journal of Business Communication, 50(3), 203-223.
• Casey, M. M., Parker, S. W., & Turner, R. (2018). Building more trust between doctors and patients. Journal of Health Communication, 23(4), 326-334.
• Judge, W. Q. (2011). Organizational capacity for change: Communication systems. In W. Q. Judge, Building organizational capacity for change: The leader’s new mandate (pp. 102-122). Springer.
• Kaufmann, M., Kesner, I. F., & Hazen, T. L. (1994). Myth of full disclosure: A look at organizational communications during crises. Journal of Business Ethics, 13(10), 765-775.

Assignment Guidelines: 3 pgs double spaced

Introduction: Begin with an introduction that outlines the importance of communication in organizational settings. Briefly introduce the concept of stakeholder trust and its relevance to organizational effectiveness.

Analysis: Compare and contrast the communication strategies discussed in the assigned readings, evaluate how these strategies contribute to building trust between organizations and their stakeholders, and discuss the role of communication in maintaining stakeholder engagement and its impact on organizational effectiveness, particularly during times of change or crisis.

Application: Provide examples from the readings to illustrate how communication strategies have been successfully implemented in different contexts (e.g., corporate, healthcare, crisis management). Analyze the outcomes of these strategies and their implications for practice.

Conclusion: Summarize the key findings from your analysis. Reflect on the overall significance of communication in fostering trust and enhancing organizational performance.

Formatting Requirements:Be sure to include citations and references from all four readings, properly attributing ideas, quotes, and concepts to their respective sources. (see post at the top of Moodle course page for examples of APA citations).