Discussion Board :Crisis Communication: The Spokesperson's Balancing Act Forum

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Being the public face of an organization during a crisis is a double-edged sword—one wrong word can escalate the situation. Drawing from 'Forensic Services at the Centre for Addiction and Mental Health'<span id="yui_3_17_2_1_1729178160616_222"> (Seijts & Iuliani, 2021), discuss the balancing act a spokesperson must perform between transparency and protecting the organization’s reputation. How does this role differ when addressing internal stakeholders versus the public? How might these insights guide your approach to the Final Project?</span>

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