Per Unit Percentof Sales Selling price $1

Question
   Per Unit  Percent
of Sales
  Selling price   $125   100%
  Variable expenses 80     64%
 
  Contribution margin   $45     36%
 

   

Fixed expenses are $85,000 per month and the company is selling 2,700 units per month.

 4.
value:
10.00 points

Required information
 

Required:

1-a.

The marketing manager argues that a $9,000 increase in the monthly advertising budget would increase monthly sales by $20,000. Calculate the increase or decrease in net operating income.

  

      

 

1-b.Should the advertising budget be increased?
  
 
Yes
No

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 5.
value:
10.00 points

Required information
 

2-a.

Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 20% per month. Calculate the change in total contribution margin.

  
 

 

 

2-b.Should the higher-quality components be used?
  
 
Yes
No

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