Per Unit Percentof Sales Selling price $1
Per Unit | Percent of Sales | |||
Selling price | $ | 125 | 100% | |
Variable expenses | 80 | 64% | ||
Contribution margin | $ | 45 | 36% | |
Fixed expenses are $85,000 per month and the company is selling 2,700 units per month. |
4.
value:
10.00 points
Required information
Required: | |
1-a. | The marketing manager argues that a $9,000 increase in the monthly advertising budget would increase monthly sales by $20,000. Calculate the increase or decrease in net operating income. |
1-b. | Should the advertising budget be increased? | ||||
|
Hints
References
eBook & Resources
Hint #1
Check my work
5.
value:
10.00 points
Required information
2-a. | Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 20% per month. Calculate the change in total contribution margin. |
2-b. | Should the higher-quality components be used? | ||||
|