<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="Title">Your Personal </span><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="Title">Guidebook</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":204}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="heading 1">Personal Marketing Message</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":360,"335559739":60,"335559740":240}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">In each course within the program, you will add one assignment or activity to your personal guidebook, which is a personalized career plan to help you grow and develop throughout your business journey.</span><span class="NormalTextRun SCXW154324399 BCX4"> </span><span class="NormalTextRun SCXW154324399 BCX4" <these="" assignments="" will="" feature="" leadership="" and="" career="" skills="" you="" can="" use="" to="" guide="" in="" your="" career.="" personal="" guidebook="" evolves="" with="" you,="" transforming="" as="" grow,="" help="" keep="" track="" of="" where="" are="" on="" the="" path="" success.<="" span=""></span>>span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="heading 1">Overview </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":360,"335559739":60,"335559740":240}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Whether you realize it or not, you are a constant target for marketing.</span><span class="NormalTextRun SCXW154324399 BCX4"> </span><span class="NormalTextRun SCXW154324399 BCX4">You also market yourself to potential employers through direct networking, social media interactions, and your professional profile. As you are working on your degree, you need to find a way to market yourself to </span><span class="NormalTextRun SCXW154324399 BCX4">showcase</span><span class="NormalTextRun SCXW154324399 BCX4"> the skills, talents, and accomplishments that you can bring to a potential employer's business.</span><span class="NormalTextRun SCXW154324399 BCX4"> </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">For this activity, you will apply what you are learning about marketing to yourself.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="heading 1" <instructions <="" span=""></span>>span class="EOP SCXW154324399 BCX4" data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":360,"335559739":60,"335559740":240}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4"> Using the template below, create a personal guidebook entry in which you: </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

• <span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Create a 4-5 sentence (minimum) paragraph discussing how you are marketed to daily and how you believe it </span><span class="NormalTextRun SCXW154324399 BCX4">impacts</span><span class="NormalTextRun SCXW154324399 BCX4"> your purchasing habits. You can examine your purchasing habits in stores and online while considering marketing you </span><span class="NormalTextRun SCXW154324399 BCX4">encounter</span><span class="NormalTextRun SCXW154324399 BCX4"> through various channels including social media, television, radio, etc.</span><span class="NormalTextRun SCXW154324399 BCX4"> </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":60,"335559740":240}"> </span>

• <span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Using what you have learned about how marketers design their messages, create your own personal marketing message in 3 sentences and then discuss how you will use it to market yourself for career enhancement with a potential future employer. </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":60,"335559740":240}"> </span>

• <span class="NormalTextRun SCXW154324399 BCX4">IMPORTANT NOTE:</span><span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4"> Your personal marketing message is about YOU. You are creating a marketing message for yourself.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559685":540,"335559739":60,"335559740":240,"335559991":270}"> </span>

<span class="TextRun EmptyTextRun SCXW154324399 BCX4"></span><span class="PageBreakBlob BlobObject DragDrop SCXW154324399 BCX4" aria-hidden="true"><span class="PageBreakBorderSpan SCXW154324399 BCX4" aria-hidden="true"></span><span class="PageBreakTextSpan SCXW154324399 BCX4" aria-hidden="true"></span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4" data-ccp-parastyle="heading 2">Section 1: How are you marketed to?</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":240,"335559739":240,"335559740":240}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Create a 4-5 sentence (minimum) paragraph discussing how you are marketed to daily and how you believe it </span><span class="NormalTextRun SCXW154324399 BCX4">impacts</span><span class="NormalTextRun SCXW154324399 BCX4"> your purchasing habits. You can examine your purchasing habits in stores and online while considering marketing you </span><span class="NormalTextRun SCXW154324399 BCX4">encounter</span><span class="NormalTextRun SCXW154324399 BCX4"> through various channels including social media, television, radio, </span><span class="NormalTextRun SCXW154324399 BCX4">etc.  </span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">In today’s digital age, I am constantly bombarded with marketing messages through various channels such as social media, television, radio, and online advertisements. Companies use targeted advertising based on my browsing history and preferences to tailor their marketing strategies towards me. This personalized approach often influences my purchasing habits as I am more likely to consider products or services that align with my interests. For example, when shopping online, I am shown ads for items </span><span class="NormalTextRun AdvancedProofingIssueV2Themed SCXW154324399 BCX4">similar to</span><span class="NormalTextRun SCXW154324399 BCX4"> those I have previously viewed, tempting me to make a purchase. Additionally, social media platforms like Instagram and Facebook display sponsored posts that cater to my likes and dislikes, further </span><span class="NormalTextRun SCXW154324399 BCX4">impacting</span><span class="NormalTextRun SCXW154324399 BCX4"> my buying decisions.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4"></span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="NormalTextRun SCXW154324399 BCX4">Section 2: Your </span><span class="NormalTextRun SCXW154324399 BCX4">Personal </span><span class="NormalTextRun SCXW154324399 BCX4">Marketing Message</span><span class="NormalTextRun SCXW154324399 BCX4">/Elevator Pitch</span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Using what you have learned about how marketers design their messages, create your own personal marketing message </span><span class="NormalTextRun SCXW154324399 BCX4" <that="" you="" can="" use="" in="" an="" interview="" for="" a="" potential="" employer="" or="" your="" professional="" networking<="" span="">>span class="NormalTextRun SCXW154324399 BCX4">.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Enter your response here</span><span class="NormalTextRun SCXW154324399 BCX4"> using at least three substantive sentences</span><span class="NormalTextRun SCXW154324399 BCX4">.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4"></span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="NormalTextRun SCXW154324399 BCX4">Section 3: Career Enhancement</span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">In three to four sentences discuss how you will use </span><span class="NormalTextRun SCXW154324399 BCX4">your newly created personal marketing message</span><span class="NormalTextRun SCXW154324399 BCX4"> to market yourself for career enhancement or to a potential future employer</span><span class="NormalTextRun SCXW154324399 BCX4">.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="TextRun SCXW154324399 BCX4"><span class="NormalTextRun SCXW154324399 BCX4">Enter your response here</span><span class="NormalTextRun SCXW154324399 BCX4"> using at least four substantive sentences</span><span class="NormalTextRun SCXW154324399 BCX4">.</span></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>

<span class="NormalTextRun SCXW154324399 BCX4"></span><span class="EOP SCXW154324399 BCX4" data-ccp-props="{"201341983":0,"335559739":120,"335559740":264}"> </span>