Actions for Health Care Organizations and Marketing/Targeted Marketing

Health Care Organizations and Marketing/Targeted Marketing

1. “Healthcare organizations provide clinical and wellness services to the public. As such they should not be concerned only with the 'financial bottom line and making a profit,' but rather at improving their rendered services."
2. Do you agree or disagree with this statement? Explain.
3. You are the marketing manager of a large health care organization in the USA. How would you “direct” your marketing efforts in light of the statement above?