In each course within the program, you will add one assignment or activity to your personal guidebook, which is a personalized career plan to help you grow and develop throughout your business journey. These assignments will feature leadership and career skills you can use to guide you in your career. Your personal guidebook evolves with you, transforming as you grow, to help you keep track of where you are on the path to success.
### Overview
Whether you realize it or not, you are a constant target for marketing. You also market yourself to potential employers through direct networking, social media interactions, and your professional profile. As you are working on your degree, you need to find a way to market yourself to showcase the skills, talents, and accomplishments that you can bring to a potential employer's business.
For this activity, you will apply what you are learning about marketing to yourself.
### Instructions
Using the template below, create a personal guidebook entry in which you:
- **Create a 4-5 sentence (minimum) paragraph discussing how you are marketed to daily and how you believe it impacts your purchasing habits. You can examine your purchasing habits in stores and online while considering marketing you encounter through various channels including social media, television, radio, etc.**
**Section 1: How are you marketed to?**
In today’s digital age, I am constantly bombarded with marketing messages through various channels such as social media, television, radio, and online advertisements. Companies use targeted advertising based on my browsing history and preferences to tailor their marketing strategies towards me. This personalized approach often influences my purchasing habits as I am more likely to consider products or services that align with my interests. For example, when shopping online, I am shown ads for items similar to those I have previously viewed, tempting me to make a purchase. Additionally, social media platforms like Instagram and Facebook display sponsored posts that cater to my likes and dislikes, further impacting my buying decisions.
- **Using what you have learned about how marketers design their messages, create your own personal marketing message in 3 sentences and then discuss how you will use it to market yourself for career enhancement with a potential future employer.**
**Section 2: Your Personal Marketing Message/Elevator Pitch**
"As a driven and adaptable professional with a strong background in [your field], I bring a unique blend of skills in [specific skills] and a proven ability to deliver [specific results or achievements]. My passion for continuous learning and my commitment to excellence make me an asset in dynamic environments. I am eager to leverage my expertise to contribute to the success and growth of [potential employer's company]."
- **In three to four sentences discuss how you will use your newly created personal marketing message to market yourself for career enhancement or to a potential future employer.**
**Section 3: Career Enhancement**
I will use my personal marketing message as an elevator pitch in interviews and networking events to succinctly convey my value to potential employers. By highlighting my specific skills and achievements, I can effectively demonstrate how I can meet the needs of the organization and contribute to its goals. This message will also be incorporated into my LinkedIn profile and professional resume to ensure consistency across all platforms. Overall, this clear and concise marketing message will help me stand out in a competitive job market and advance my career.
**Your Personal Guidebook**
**Name:** Tangela Scott
**Professor’s Name:** [Professor's Name]
**Course Title:** [Course Title]
**Date:** [Date]
### Personal Marketing Message
In each course within the program, you will add one assignment or activity to your personal guidebook, which is a personalized career plan to help you grow and develop throughout your business journey. These assignments will feature leadership and career skills you can use to guide you in your career. Your personal guidebook evolves with you, transforming as you grow, to help you keep track of where you are on the path to success.
### Overview
Whether you realize it or not, you are a constant target for marketing. You also market yourself to potential employers through direct networking, social media interactions, and your professional profile. As you are working on your degree, you need to find a way to market yourself to showcase the skills, talents, and accomplishments that you can bring to a potential employer's business.
For this activity, you will apply what you are learning about marketing to yourself.
### Instructions
Using the template below, create a personal guidebook entry in which you:
- **Create a 4-5 sentence (minimum) paragraph discussing how you are marketed to daily and how you believe it impacts your purchasing habits. You can examine your purchasing habits in stores and online while considering marketing you encounter through various channels including social media, television, radio, etc.**
**Section 1: How are you marketed to?**
In today’s digital age, I am constantly bombarded with marketing messages through various channels such as social media, television, radio, and online advertisements. Companies use targeted advertising based on my browsing history and preferences to tailor their marketing strategies towards me. This personalized approach often influences my purchasing habits as I am more likely to consider products or services that align with my interests. For example, when shopping online, I am shown ads for items similar to those I have previously viewed, tempting me to make a purchase. Additionally, social media platforms like Instagram and Facebook display sponsored posts that cater to my likes and dislikes, further impacting my buying decisions.
- **Using what you have learned about how marketers design their messages, create your own personal marketing message in 3 sentences and then discuss how you will use it to market yourself for career enhancement with a potential future employer.**
**Section 2: Your Personal Marketing Message/Elevator Pitch**
"As a driven and adaptable professional with a strong background in [your field], I bring a unique blend of skills in [specific skills] and a proven ability to deliver [specific results or achievements]. My passion for continuous learning and my commitment to excellence make me an asset in dynamic environments. I am eager to leverage my expertise to contribute to the success and growth of [potential employer's company]."
- **In three to four sentences discuss how you will use your newly created personal marketing message to market yourself for career enhancement or to a potential future employer.**
**Section 3: Career Enhancement**
I will use my personal marketing message as an elevator pitch in interviews and networking events to succinctly convey my value to potential employers. By highlighting my specific skills and achievements, I can effectively demonstrate how I can meet the needs of the organization and contribute to its goals. This message will also be incorporated into my LinkedIn profile and professional resume to ensure consistency across all platforms. Overall, this clear and concise marketing message will help me stand out in a competitive job market and advance my career.