XXX asset XXXXXXXXXXXX XXXXXXXX aims to XXXXXXXXX the lease contracts in XXX XXXXXX XX XXXXXXX the current XXXXXXXXXXXXXX XXXXXXXX in this XXX in franchised or XXXXXXX-owned XXXXXX. The XXXXX contracts turned to be not so profitable XXX the XXXXXXX, such contracts affecting the XXXXXXX cash flow. XXXXX XXX founding, AC XX XXXXXX seeking for new XXXXXXXXXXXXX to expand its XXXXXXXX. XXX XXXXXXX XXXXX to open hotels in new XXXXXXXXX XXXXX closing XXX XXX so XXXXXXXXXX locations. XXX XXX XXXXXXX of the business expansion XXXXXXXX XX that AC does XXX XXXXXX XXXX to expand in unrelated XXXXXXXX sectors or in XXX XXXXX XXXXXX XXX centered XXXXXX the XXXXX XXXXXXXX. Most XX the casino or spa operations will XX externalized or sold (XXXXXXXXXXX, 2016). In the XXX XXXX, AccorHotels is in XXXX XXXX XXX XXXXX modern XXXXXXXXXXXX. XX wants to XXXXXX XXX XXXXXX XXXXX, XXX and XXX XXXXXXXXXXX XXXXX while reducing the XXXXXXXX impact XX the environment. This way of doing business will XX imposed in XXX XXXX franchising XXXXXXXXX and every major XXXXXXXXXXX XXXX have XX meet XXXX standard in the future. XX an employer, AC aims XX promote XXXX XXXXX XXXX XXXXXXXXXX positions. XXX XXXXX XXXXXXXXX is in XXXX XXXX 30% of the managers XXXXXX XX females. As an ending conclusion, XX XXXX remain a XXXXXX leader XXX innovator in the XXXXXX, if the company XXXX manage XX XXXXXXX XXX XXXXXXXXX XXXXXXXXX on topics like employee satisfaction XXX XX it will XXXXXX to XXXXXX XXX first XXXXXXXXXXXXX option XXX XXX XXXXX XXXXXXXXXXX. XXX XXXXXXX roadmap XXXXXX XXXX.
References:
XXXXXXXXXXX. (2016), 2015 XXXXXXXXXXXX XXXXXXXX XXX Annual Financial XXXXXX, retrieved XXXX XXXX://www.XXXXXXXXXXX-group.XXX/XXXXXXXXX/XXXXXXXXXXX/Contenus_Accor/Finance/Documentation/2015/accor_drf2015...
Kerin, X. X., & Hartley, S. X. (XXXX).Marketing XXX XXXX(6th ed.). XXX XXXX, NY: McGraw-Hill Education. XXXX-13: 978-XXXXXXXXXX
MKG Hospitality database XXXXXXXXX, retrieved XXXX XXXXXXXXXXX-on.XXX/XX/news/XXXX/04/08/global-hotel-XXXXXXX-top-10-what-does-the-XXXXXX-XXXX-XXXXX-XXX-marriott-XXXXXXXX-merger/