XXX XXXXXX XX compete XXXX XXXX?XXXXXX XXXX to XXXXXXX on following XXXXX XX give XXXXXXXXXXX to Nike:1. XXXXXXXXX XXXXXXXXXX :XXXXXXXXXXXXX Nike spends XXXX XXXXXX XX XXX advertisement XXX XXXXXXXXX, XXXX Adidas need XX XXXXXXXX them is XX invest more funds in XXXXXX/customer XXXXXXXXXXX, XXXXXXXXXXX XXXXXXXXXXX XXX XXXXXX with innovative XXXXXXXX, another way could XX joining hands XXXX XXX XXXXXXXXXX XXXXXX to XXXX XXXXXXXX in XXXXX XX innovation and betterreach XX customer/XXXXXX.X. Reputation/Brand XXXXX: XXXXXX started well XXXX XXXXX presence XXXXXX the XXXXX, they XXXX XX XXXX their way XX gain in XXXXX XX their brand value, XXXXXXX and competitive XXXXX. By XXXXX this they can be financially XXXXXX XXX compete XXXX. XXXXXXXXX small business XXX their XXXXXXXX XXX XXXX XXXXXXXXXX them example XXXXXX merger with Reebok.Developing XXXXXXXXX can be XXXX market for XXXX as XXXX XXX XXXXXXX XXXXX in XXXXXXX rate XXX better quality and XXXXXX them to XXXXXXXXX XXXXXX in XXXX XXXXXXXXX in XXXXXX. If brand and reputation of XXXXXX XXX be improved then it can really give XXXXX XXXXXXXXXXX to Nike.3. XXXXXXXXXX XXXXXXXXXXX and customization:XX is XXXXX XXXXXXXX process, Adidas XXXX XX XXXXXXXXX , innovate and XXXX for its product XX market. They also XXXX to XXXX XXXXXXXXX ways XX lead, for XXXXXXX they can XXXX XXXXX XXXXXXXX in e-XXXXXXXX and give XXXX options XX XXXXXXXX XX customize their products XXXXXX XXXX book XX XXXXXX their XXXXXXXX they XXX improve, but it XX XXX XXXXXXXXX process it XXXX XXXX XXX time XXX Adidas need XX XXXX XXXXX continues XXXXXXX.