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<strong class="redactor-inline-converted">NIKE CORE MARKETING STRATEGY</strong> </td></tr> <tr> <td><strong XXXXX="XXXXXXXX-XXXXXX-converted">XXXX</XXXXXX> </td><td><XXXXXX XXXXX="XXXXXXXX-inline-XXXXXXXXX">CONS</strong> </td><td><strong XXXXX="XXXXXXXX-inline-XXXXXXXXX">RISK</XXXXXX> </td></tr> <tr> <td>XXXXXXXX responding XX XXXXXX XXXXXX </td><td>XXXXXXXX in XXXXXXX XXXXX due to XXXXXXXXX XXX XXXX in raw XXXXXXXX prices </td><td>Customer is XXXXXXXX its XXXXXXX and XXXXXXXXXXX XXXX rapidly, XXXX need to prepare proactively XXX XXXXX changes </td></tr> <tr> <td>XXXXXXXXXXXX of the product: XXXX distribute XXX products XX different levels XXX more efficiently( E commerce XXXXXXXX, XXXX are XXX XXXXXXX) </td><td>Since high profile or XXXXXXXXXX athletes are generally brand ambassador , any action by XXXX can cause impact XX XXXX product </td><td>XXXX being solely XXXXXXX on Sports product Nike is XXXXXXXX XXXX fashion XXXXX product based XX ever changing customer. XXXX XXXXXXXX XXXXX XXXX XXXXXXXX XX XXXXXX. </td></tr> <tr> <td>XXXX use mass media XXX XXXXXX different brand image XX taking XXX XXXXXXXXXXX XXX. Athletes (XXXXXX brand more XXXXXXXXXXXX) </td><td>XXXXXXXX in competition reduced XXX XXXXXX XX the product , XXXX has XXXX XXXXXXXX in the XXXXX XXXX XX the XXXXX (mainly USA) </td><td>Nike XXXXXXXX expansion XXX XXXX to be XXXXXX XX it can XX expensive XXXXX XXXXXX XXX XXXXXX. </td></tr> <tr> <td>XXX target XXXXXXXX are those who values utility and quality and hence XXXX retain their XXXXXXX. XXXX XXXXXX XXXX of quality XXXX XXXXXXX model </td><td><XX></td><td> </td></tr> <tr> <td>Target XXXXXX- XXXXXX sports, Nike keep XXXXX focus on XXXXXXXXXX athletes rather than group and XXXXXXX XXXXX XXXXXXXX </td><td> </td><td> </td></tr></tbody></table><p><u><XXXXXX XXXXX="XXXXXXXX-XXXXXX-XXXXXXXXX">XXX XXXXXX to XXXXXXX XXXX XXXX</XXXXXX><strong XXXXX="XXXXXXXX-XXXXXX-XXXXXXXXX">?</strong></u><br>Adidas need to improve on following XXXXX to XXXX XXXXXXXXXXX XX Nike:<XX><XXXXXX class="XXXXXXXX-inline-converted">1. XXXXXXXXX strategies :</XXXXXX>traditionally XXXX XXXXXX XXXX XXXXXX on XXX XXXXXXXXXXXXX XXX XXXXXXXXX, What XXXXXX XXXX XX XXXXXXXX XXXX is XX invest XXXX XXXXX in XXXXXX/customer XXXXXXXXXXX, proactively XXXXXXXXXXX the market with XXXXXXXXXX products, XXXXXXX way XXXXX XX XXXXXXX XXXXX XXXX XXX technology XXXXXX XX XXXX benefits in XXXXX of innovation XXX XXXXXXXXXXX XX XXXXXXXX/XXXXXX.<XX><XXXXXX class="redactor-XXXXXX-XXXXXXXXX">X. Reputation/XXXXX Value</XXXXXX>: XXXXXX XXXXXXX well with their presence XXXXXX the world, XXXX XXXX to XXXX XXXXX way XX XXXX in XXXXX of their brand XXXXX, XXXXXXX and XXXXXXXXXXX price. XX doing XXXX XXXX can be financially stable XXX XXXXXXX XXXX. XXXXXXXXX XXXXX business XXX their XXXXXXXX can also strengthen them example XXXXXX merger with Reebok.Developing countries can XX best XXXXXX for XXXX XX they XXX XXXXXXX goods in cheaper XXXX XXX XXXXXX quality XXX export XXXX XX XXXXXXXXX XXXXXX in XXXX XXXXXXXXX in XXXXXX. XX XXXXX and reputation XX Adidas XXX XX improved then it XXX really XXXX tough XXXXXXXXXXX to Nike.<XX><XXXXXX>3. Continuous XXXXXXXXXXX and XXXXXXXXXXXXX:</XXXXXX>It is never stopping process, XXXXXX need XX XXXXXXXXX , innovate and XXXX XXX its product XX XXXXXX. XXXX also XXXX XX XXXX XXXXXXXXX XXXX XX XXXX, XXX example they XXX XXXX their presence in e-commerce XXX XXXX more XXXXXXX XX customer XX customize XXXXX products XXXXXX XXXX book XX taking XXXXX XXXXXXXX XXXX can improve, but it XX not overnight XXXXXXX it XXXX XXXX XXX XXXX but Adidas need to keep XXXXX XXXXXXXXX XXXXXXX.</p><p><br></p><p><XX></p>">
