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Question Title:
Interpreting Financial Results
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<span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif;"> Founded in 1903, Ford Motor Company is now sharing over 100 years of history in car making. In 1913, Ford introduces a new production method in the auto industry. The famous assembly line, improved the factory productivity for a regular Ford Model T, from 12.5 hours to just 1.5 hours (corporate.ford.com). Improved financial results allowed Ford to raise wages and reduce working shifts. But that is now history. Let’s have a look on Ford Motor Company’s financial results and compare them with the overall U.S auto industry. In 2012, Ford accounted a total revenue of $133,559 billion. Income before taxes was $7,68 billion. In 2013, total revenue increased with about 10%, to $146,917 billion (146,917/133,559-1). Income before taxes was $X,04 billion. 2014 brought in $XXX,XXX billion XXXXX in XXXXXXX, with an income of $4,XXX billion. XXXXXXXX decreased XXXX XXXX XX XXXX with an XXXXXXX of 2%. XXXXXX this time, the stock price XXX its peak XXXXX at $XX.XX in 2012, XX.02$ in XXXX and $XX.XX in XXXX. The lowest point was at $X.XX in XXXX, $12.10 in 2013 and $XX.26 in 2014. The numbers from above can surely XXXX XX a global perspective on how XXXX is managing its XXXXXXXXXX, XXX XX XXXX determine a XXX XX financial ratios. XX XXXX way, XX XXXX XXXX a XXXX measurement of XXX XXXXXXXXX performance XXXXXX XXX last years. XXXXXX on equity is the XXXXX indicator we will stop XX. XXXX indicator is XXXXXXXXXX by dividing the XXX XXXXXX XX stockholder&XXXXX;s XXXXXX. XXXX for the operations in XXXXXXXXXX (XXXXXXXXX XXXXXXXXX and XXXXXXXXXX operations), Ford Motor Company had a XX.52% in XXXX, 27.12% in XXXX XXX 12.XX in XXXX. These XXXXXXXXXX XXX calculated in every year XXXX January X until December XX (stock-XXXXXXXX-XX.net). We can XXXXXXX notice that Ford is XXXXXXXXX a decreasing performance on the ROE XXXXXXXXX, XXXXXX its XXXXXX less XXXXXXXXXX for investors. In XXX auto XXXXXXXXXXXXX, ROE had smaller XXXXXXX XXXXXX XXXX the XXXX recorded XX XXXX. XX XXXX, XXX was 8.48%. XX,XX% in XXXX XXX 12.37% in 2014. XX can see that XXX Ford XXX be a XXXXXX stock XXXXXXXXXX XXXX XXX XXXXXXXXXXX. XXX XXXXXXXXX profit margin also decreased XXXX X.XX% in XXXX XX 2.53% XX the end of 2014. XX profit margins XXXXXXXXX, XX should XXX if Ford XX using XXX total assets in an XXXXXXXXX way. XX XXXX, ROA was X.94%. in 2013 X.XX% and in XXXX 1.51%. XXXXX XXXXXXX are XXXXXXX us a decrease in XXXXX XXXXXXXXXX. A XXXXX-XX XXX unprofitable XXXXXX or an XXXXXXXXXXX in XXXXXXXXXX XX XXXXXXXX. XX terms of XXXXXXXXXXXXX, XXX auto sector XXX an XXXXXXXXX XXXX of 4.XX% in XXXX. XX XXXX, the XXXX sector improved XXX a 4.68%, XXXXXXX XXX growing trend to X.XX% in XXXX. XXX indicators XXX the auto XXXXXX were 2.XX% in 2012, X.04% in 2013 and X,14% in XXXX. We can conclude XXXX XXXXX XXXXXXX XXXX Ford XXX weaker results in XXX XXXXXXXXX asset utilization, XXXXXXXX XX XXX XXXXXXXXXX. For XXXX, XXXX XXXXXXX closed XXX-quarters. XXX XXX XXXXXXXXXXX indicators XXXXXXXX XXXXX, are on a XXXXXXX trend. XXX XXX first XXXXXXX, XXXXXX on XXXXX 31, XXX XXX XX,51%. XXX the second quarter, it XXXX XX 14.04%. The net XXXXXX XXXX XXXX 2,33% XX to X,77%. The Return on XXXXXX XXXX slightly XXXX 1.XX% to X.69%. The operating profit XXXX XXXX, XXXX 2.XX% XX X.9%. XXXX the help we XXX XXXX XXX XXXX indicators, we XXX say XXXX XXXX XXXXX XX a XXXX XXXX-XXXX XXXXX investment. XXXXXXXXXX XXXXXX us a XXXXXX performance XXXX other auto companies. XXX return on XXXXXX XXXXXXXXX must improve in order to maintain XXXX XXXX XXXXX. Toxic or XXXXXX assets will XXXXXX XXXX-performing XXXX. XXX XXX XXXXXX is XXXX on a growing trend, XXXXXXXX a XXXXXXXXX result of XXX new XXXXXXXXXX XXXXXX XXXXXXX XXXXX XXXX. XXXX is XXXXXXXXX reducing the production platform, starting from XXX XX XXXX in 2007 XX a number of X XXXXXXXXX projected to XX in XXX XXXXX 2016(XXXXXXXXX.XXXX.com). This will surely XXXXXX the XXXXXX on assets indicator XXX eventually XXX XXXXXXXXXXX XXXXXXXXXXXXX. XXXX can XXXXXXXX XXXXX. Let’s see if it XXXX XXXX again the challenge, like it did in 1913 XXXX XXX Model X. </span></p> <p XXXXX="MsoNormal" style="line-height: 200%;"><span style="font-XXXX: XX.0pt; XXXX-XXXXXX: 200%; font-family: Times XXX Roman,XXXXX;"></span></p> <p class="XXXXXXXXX" style="XXXX-height: XXX%;"><span style="font-size: XX.0pt; line-XXXXXX: XXX%; font-family: XXXXX New Roman,serif;"></span></p> <p class="MsoNormal" style="XXXX-height: 200%;"><span style="XXXX-XXXX: XX.0pt; XXXX-height: 200%; font-family: XXXXX New Roman,serif;"></span></p> <p class="XXXXXXXXX" style="XXXX-XXXXXX: 200%;"><span style="font-XXXX: 12.0pt; line-XXXXXX: 200%; font-XXXXXX: XXXXX New XXXXX,XXXXX;">XXXXXXXXXX: </span></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: XXX%;"><span style="XXXX-size: 12.XXX; XXXX-XXXXXX: XXX%; font-XXXXXX: XXXXX New Roman,serif;">Ford Motor Company, XXXXXXXXX XXXXXXX, Our History section, XXXXXXXXX XX XXXXXX 29, XXXX, from XXXXX://corporate.ford.com/company/history.html</span></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: 200%;"><span style="XXXX-size: XX.0pt; XXXX-XXXXXX: 200%; font-XXXXXX: Times XXX XXXXX,XXXXX;">XXXX Motor XXXXXXX, XXXX, XXXX 10-K XXXXXX for SEC, retrieved XX August 29, XXXX, from http://XXXXXXXXX.ford.com/investors/XXXXXXX-XXX-filings/sec-XXXXXXX.html </span></p> <p XXXXX="XXXXXXXXX" style="line-height: XXX%;"><span style="XXXX-size: XX.0pt; XXXX-height: 200%; font-family: Times New XXXXX,serif;">XXXXX XXXXXXXX XX Net, XXXX Motor Co. (F) XXXXXXX, XXXXXX, XXXXXXXXX XX August 30, XXXX, from XXXXX://XXX.stock-analysis-on.XXX/XXXX/XXXXXXX/XXXX-Motor-XX/Ratios</span></p> <p></p> <p class="XXXXXXXXX" style="line-XXXXXX: XXX%;"><span style="XXXX-XXXX: 12.XXX; XXXX-XXXXXX: XXX%; font-XXXXXX: XXXXX XXX XXXXX,serif;"> </span></p>">
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