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Strategic Initiatives in healthcare
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<strong><span style="font-size: 14.0pt; line-height: 200%; font-family: Times New Roman,serif; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">How does a healthcare organization move strategic initiatives and goals into action?What needs to be in place in order for a strategy to succeed?</span></strong></p> <p class="MsoNormal" style="line-height: 200%;"><span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif;"></span></p> <p class="MsoNormal" style="line-height: 200%;"><span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif; color: #222222;"> Healthcare organizations have a very special particularity when it comes for the business perspective. Sometimes is even hard to look at a healthcare organization as a business. Applying the same rules that work for any regular business, might not always work. This is because the main service provided by healthcare units is protecting, healing and improving life quality. We can estimate the price for an oil barrel or a new car but when it comes for our own health, every person will give you a different price tag. Starting from affordable prices to unlimited growth. As humans, we can all agree that a life is priceless. But the efforts made in order to save it, do come with a price tag. In order to provide cutting edge solutions in terms of quality, costs, and satisfaction, health care services must be adjusted according to some general principles coming from strategic and operational management. The most difficult part is in adjusting the solutions provided by this kind of literature. The overall healthcare system is in a great need for reforms and changing perspectives. In order to get through this new challenge, strategic initiatives and goals must be turned into action. Before setting an initiative on the road of implementation, it also must be filtered or tested on small scales, especially if we talk about major changes. According to the latest statistics, in 2009. U.S had spent about 17,3 percent of its gross domestic product (GDP), for covering costs generated by the healthcare system. In 1960, only 5,1 percent of the GDP was going on health care services (Ginter, Duncan, Swayne, pg 15). The need for turning strategic initiatives into action is becoming mandatory as time passes by. Cutting costs is not the only objective.</span></p> <p class="MsoNormal" style="line-height: 200%;"><strong><span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif; color: #222222;">TERMS AND DEFINITIONS</span></strong></p> <p class="MsoNormal" style="line-height: 200%;"><span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif; color: #222222;">In order to understand the steps that must be accomplished when turning a strategy and goal into action, a few basic definitions for the used terms, can be read XXXX: Initiative is a XXXX known term, applicable in XXXX activities and situations. Adding extra to XXX XXXXX definition XX XXX XXXXXXXXX. XXXXXXXX has XXXX definitions and here are some XXXXXXXX for it:</span></p> <p XXXXX="XXXXXXXXX" style="XXXX-height: 200%;"><span style="font-XXXX: XX.XXX; XXXX-XXXXXX: 200%; font-XXXXXX: Times XXX Roman,serif; color: #XXXXXX;"> 1. XX Marketing – &XXXXX;Strategy XX an organization’s XXXX-term XXXXXX of action that delivers a XXXXXX customer XXXXXXXXXX XXXXX achieving its XXXXX&XXXXX;. (Kerin, XXXXXXX, XXXXXXXX pg XX). 2. XX XXXXXXXXXXXXXXXX, a XXXXXXXX XX an XXXXXX XXXXXX for new opportunities assuming risks and uncertainty, having XXXXXX XX the ultimate XXXXXXXXX. (Mintzberg, XXXXXXXXX, XXXXXX pg 143-XXX). </span></p> <p class="MsoNormal" style="XXXX-indent: 36.0pt; line-height: 200%;"><span style="XXXX-XXXX: 12.0pt; XXXX-height: 200%; XXXX-family: Times New XXXXX,serif; XXXXX: #XXXXXX;">3. In general XXXXXXXX – XXX word &XXXXX;strategy” is coming from XXX XXXXXXX Greek term “strategies”, XXXXXXX to XXXX the destruction of XXX’s XXXXXXX XXXXXXX effective XXX XX resources” (XXXXXX, XXXXXX, XXXXXX, pg 7). </span></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: XX.XXX; line-XXXXXX: XXX%;"><span style="XXXX-size: 12.0pt; line-height: 200%; font-family: XXXXX New XXXXX,serif; color: #222222;">XXXXXX and goal are XXXX XXXX XXXXX XXXXX. XX is XXXXX XXX way an activity is XXXXX XXXXXXXX and the final result we XXXX XX achieve.</span></p> <p XXXXX="XXXXXXXXX" style="XXXX-height: XXX%;"><span style="XXXX-size: XX.XXX; line-height: 200%; XXXX-family: XXXXX XXX Roman,serif; XXXXX: #222222;"></span></p> <p XXXXX="XXXXXXXXX" style="line-XXXXXX: 200%;"><XXXXXX><span style="XXXX-XXXX: 12.XXX; line-XXXXXX: XXX%; XXXX-XXXXXX: XXXXX XXX Roman,XXXXX; color: #XXXXXX;">BASIC XXXXX XXX TURNING STRATEGY XXXX XXXXXX</span></XXXXXX></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: XXX%;"><span style="XXXX-XXXX: XX.XXX; line-XXXXXX: 200%; XXXX-family: XXXXX XXX XXXXX,serif; XXXXX: #XXXXXX;"> XXXXXXXXX to XXXXX Schmidt in “XXXX Strategy into action,”, in order to succeed XXXX a strategy the XXXXXXX XXX XXXXX XXXX XX XXXXXX in order XX answer XXXX XXXXX questions:</span></p> <p class="MsoNormal" style="line-height: 200%;"><span style="font-XXXX: XX.0pt; line-height: XXX%; XXXX-XXXXXX: XXXXX New Roman,XXXXX; color: #XXXXXX;">X.XXXX XX XX have XX accomplish and why? The XXXXX</span></p> <p XXXXX="MsoNormal" style="line-height: 200%;"><span style="XXXX-size: XX.0pt; XXXX-height: 200%; XXXX-XXXXXX: Times XXX Roman,serif; XXXXX: #222222;">2.XXX can XX XXXX if XX XXX XXXXX XX XX XXXXXXXXXX? XX XXXXX a XXX we XXX measure XXX XXXXX XXX results? Key XXXXXXXXXXX indicators</span></p> <p XXXXX="XXXXXXXXX" style="line-XXXXXX: 200%;"><span style="XXXX-size: 12.XXX; line-XXXXXX: 200%; font-family: Times New XXXXX,XXXXX; color: #222222;">X.XXXX pre-XXXXXXXXXXXX XXX conditions must exist? Time XX make XXXXXXXXXXX.</span></p> <p class="MsoNormal" style="line-XXXXXX: 200%;"><span style="font-XXXX: 12.XXX; XXXX-height: 200%; font-family: XXXXX XXX XXXXX,XXXXX; color: #XXXXXX;">4.How XX we reach our goals? Action XXXXX</span></p> <p XXXXX="XXXXXXXXX" style="XXXX-XXXXXX: 200%;"><span style="XXXX-size: XX.0pt; line-XXXXXX: XXX%; XXXX-family: XXXXX XXX Roman,XXXXX; color: #222222; mso-no-proof: yes;"><!--[XX XXX vml X]><v:shapetype id="_x0000_t75" coordsize="21600,XXXXX" o:XXX="XX" o:preferrelative="t" path="m@X@XX@X@11@X@XX@X@5xe" filled="f" stroked="f"> <v:stroke joinstyle="XXXXX"/> <v:formulas> <v:f eqn="XX XXXXXXXXX pixelLineWidth 0"/> <v:f XXX="sum @X X X"/> <v:f eqn="XXX 0 0 @X"/> <v:f XXX="XXXX @2 1 X"/> <v:f XXX="prod @X 21600 pixelWidth"/> <v:f eqn="XXXX @X XXXXX pixelHeight"/> <v:f eqn="sum @X 0 1"/> <v:f XXX="XXXX @6 1 X"/> <v:f eqn="prod @X XXXXX XXXXXXXXXX"/> <v:f XXX="sum @8 XXXXX X"/> <v:f eqn="prod @X 21600 XXXXXXXXXXX"/> <v:f eqn="XXX @10 21600 0"/> </v:formulas> <v:path o:XXXXXXXXXXX="f" gradientshapeok="t" o:connecttype="XXXX"/> <o:lock v:ext="edit" XXXXXXXXXXX="t"/> </v:XXXXXXXXX><v:XXXXX id="Picture_x0020_3" o:XXXX="XXXXXXXXXXXX" XXXX="#XXXXXXXXXX" style=width:XXX.XXXX;height:XXX.25pt;XXXXXXXXXX:XXXXXXX;mso-XXXX-style:XXXXXX> <v:XXXXXXXXX src="file:///X:\XXXXX\Andrei\XXXXXXX\XXXXX\Temp\XXXXXXXXXXXX\01\clip_image001.XXX" o:title="clip_image002"/> </v:XXXXX><![endif]--><!--[XX !vml]-->Images Not Shown<!--[XXXXX]--></span></p> <p class="MsoNormal" style="line-height: XXX%;"><span style="XXXX-XXXX: 12.0pt; line-height: 200%; font-family: XXXXX XXX XXXXX,serif; XXXXX: #XXXXXX;"><!--[XX XXX vml 1]><v:XXXXX id="XXXXXXXXXXXXXXX" o:spid="_x0000_i1025" XXXX="#_x0000_t75" style=width:XXX.XXXX;height:XX.XXX; XXXXXXXXXX:visible;mso-wrap-style:square> <v:imagedata src="file:///X:\Users\Andrei\XXXXXXX\XXXXX\Temp\msohtmlclip1\XX\clip_image002.gif" o:XXXXX="clip_image004"/> </v:XXXXX><![endif]--><!--[XX !XXX]-->Images Not Shown<!--[XXXXX]--></span></p> <p class="MsoNormal" style="XXXX-height: XXX%;"><span style="XXXX-size: XX.0pt; line-height: XXX%; font-XXXXXX: Times XXX XXXXX,XXXXX; color: #XXXXXX;">XXXXXX X – XXX XXXXXXX Framework XXXXXX (XXXXXXX pg 4).</span></p> <p class="XXXXXXXXX" style="line-XXXXXX: 200%;"><span style="font-size: XX.0pt; XXXX-height: XXX%; XXXX-family: XXXXX New XXXXX,serif; color: #XXXXXX;"> In healthcare XXXXXXXXXXXXX, XXXXXXXX value XXXXXX be the main ingredient for every strategy. By XXXXXXX XXXXX XXXXXXXX in every accessory, we will XXXX XXXX the XXXXXXXXX, a XXXX set of tools for XXXXXXXXX the XXXXXXX XXX performance when implementing the XXX strategy. XXXXX XXXXXXXX does XXX mean XXXXXXXXX medical services XXX XXX lowest price or XXXXX XXXXXXXX but XX XXXXXXX XXX best cost-satisfaction XXXXXXX (Ginter, Duncan, XXXXXX, pg XXX). XXX XXXXXXXXXXXX XXXXXXXX XX the patient XXX many more XXXXXXXXX XXXX XXX simple plain quality XXXXXXXXXXX XXX XXX XXXXXXX XXX. XXX example, the best doctor XXXX the highest education and XXXX XXXXXXXXX may XX scored XX being XXXX satisfactory XX he is XXXX XXX impolite.</span></p> <p XXXXX="MsoNormal" style="line-XXXXXX: XXX%;"><span style="XXXX-XXXX: 12.XXX; XXXX-XXXXXX: 200%; font-family: XXXXX New XXXXX,XXXXX; color: #XXXXXX;"></span></p> <p XXXXX="MsoNormal" style="line-height: 200%;"><XXXXXX><span style="XXXX-size: 12.XXX; XXXX-XXXXXX: XXX%; XXXX-family: XXXXX XXX XXXXX,XXXXX; XXXXX: #222222;">XXXXXXXXX FOR TURNING XXXXXXXX XXX XXXXX INTO ACTION</span></strong></p> <p class="MsoNormal" style="line-height: XXX%;"><span style="XXXX-XXXX: 12.0pt; line-XXXXXX: 200%; XXXX-XXXXXX: Times XXX Roman,serif; color: #XXXXXX;"> The XXXXXXXXXXXXXX XXXXXXX must XXXXX on five basic key components:</span></p> <p XXXXX="XXXXXXXXX" style="line-height: 200%;"><span style="font-size: XX.0pt; XXXX-XXXXXX: XXX%; XXXX-XXXXXX: XXXXX XXX XXXXX,serif; color: #222222;">X.XXXXXX &XXXXX; XXXXXXXXXX must be XXXXXXXX XXX XXXXXX XXX by XXX XXXXXX. It XXXXX sound XXXX a left-handed political XXXXXX, XXX XXXX XXXXXX for high XXXXXX or XXXXXXXXX to achieve XXXXXXX, XXXXXXX with XXX right people XX XXXXXXX. No one will count XX XXX XXXXXXX XX XXXX the XXXX. XXXXXX the planning process, a good manager will assure that its team XXXX have XXX XXXXX skills for XXXXXXX the XXX XXXX. XXXXXXXXX a XXXXXXXX XXXXXXX is required. XX XXXXX XXXXX, new recruitments.</span></p> <p class="XXXXXXXXX" style="XXXX-XXXXXX: XXX%;"><span style="XXXX-XXXX: XX.0pt; line-XXXXXX: XXX%; font-family: Times XXX Roman,XXXXX; color: #XXXXXX;">2.XXXXXXXXX – XXXX XXXXX XXXX XX covered with a generous budget and time XXXXXXXXX. XXXXXX a XXXX XXXX XXXXXXX XXX XXXXXXXX XXX XXX XXXXXX can sometimes XXXX XXX XXXXXXXXXX. XXX XXXXXX teach a XXXXXXX XXX XXXXX of brain surgery in a few days even XX the medical XXXX XXXX XXXXXXX XXX XXX required equipment, XXXXXXXX, and study XXXXXXXXX. XXX XXXXXXX is XXXX valid.</span></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: 200%;"><span style="font-size: XX.XXX; XXXX-height: XXX%; XXXX-XXXXXX: XXXXX New XXXXX,XXXXX; XXXXX: #222222;">3.XXXXXXXXX – Every action XXXX XXXX come XXXX a structure. XX course it will XXX XXX quality is XXXXXXXXX XXX XXXXXXXX XXX goals and respecting XXX strategy. XXXXXXXXX XXXXX XXXX be XXXXX XXXX the XXXXX. XXX will report XX XXX XXX XXXX it XXXXXX XX that? XXXXXXXX XXXXXXX should be also XXXXXXXX. XXXXXXX meetings XXX XXXXX adjustments XXXXXX XXXX XXXXX XX a XXXXXXX XXXXX.</span></p> <p class="MsoNormal" style="line-height: 200%;"><span style="font-XXXX: 12.0pt; line-height: 200%; XXXX-family: XXXXX New XXXXX,serif; XXXXX: #222222;">X.Systems &XXXXX; Today, no XXXXXX plan XXX XX imagined without XXX technology XXXXXXX. XXXX XXX help of XXXX XXX XXXXXX tools, XXXXXXX systems XXX XX XXXXXXXX in order to XXXX an eye on the XXXXXXXX report. Data XXXXXXXXX XXX XXXXXXXXXXXXXX is vital XXX a XXXX plan XX go.</span></p> <p XXXXX="XXXXXXXXX" style="line-XXXXXX: 200%;"><span style="XXXX-XXXX: 12.XXX; XXXX-XXXXXX: XXX%; font-family: XXXXX XXX XXXXX,serif; color: #222222;">5.XXXXXXX &XXXXX; Building an organizational culture or a XXXXXXX based XXXXXXX XX XXXX XXXXXXX. X good XXXXXXX XXXX XXXX anyone XXXXXXXX feel XXXX XXXXXXXXXXXXX on a very XXXXXXXXX project. If it becomes very important XXX XXXXXXXX than the XXXXXXX will XX the best.</span></p> <p XXXXX="MsoNormal" style="line-XXXXXX: XXX%;"><span style="font-XXXX: 12.XXX; XXXX-height: XXX%; font-family: XXXXX New XXXXX,XXXXX; XXXXX: #222222;"></span></p> <p class="MsoNormal" style="line-height: 200%;"><XXXXXX><span style="XXXX-XXXX: 12.0pt; line-XXXXXX: 200%; XXXX-XXXXXX: Times XXX XXXXX,serif; color: #222222;">XXXXXXXXXXXXXXX FOR XXX HEALTHCARE XXXXXXXXXXXXX </span></strong></p> <p class="XXXXXXXXX" style="XXXX-XXXXXX: 200%;"><span style="font-size: 12.0pt; XXXX-XXXXXX: 200%; XXXX-family: XXXXX XXX Roman,serif; XXXXX: #XXXXXX;"> Despite its universal and XXXX XXXXX objective, healthcare organizations XXXX to face more XXXXXXXXXXXXXXX than other XXXXX of XXXXXXXX or XXXXXXXXXXXX. For XXXXXXX, a hospital has many departments that could be in XXXX XXX a new strategy or goal. XXXX XXX XXX XXX own XXXXXXXXXXXXXXX. XX a XXXXXXX business XXX XXXXXXXXX some non core XXXXXXXXXX, a XXXXXXXX must respect higher legal demands to do so. Outsourcing XXXXXXX files and XXXXXXXX XXX put at risk XXX confidentiality guarantee. XXX Customer XXXXXXX departments XXX XXXX different XXXXX and XXXXXXXXXX than XXX XXXXXXXX or XXXXXXXXXX. XX the XXXXX XXXXXXXXXX must XXXXX XX XXXXXXXXX the XXXX results XX XXXXXXX XXXXXXXX satisfaction, XXX next XXXX XXXX XXXX XX XXXXXXXXX as XXXXXXXX and sometimes put their own XXXX being XXXXX. XXX XXXXXXXXXXX XXXXXXXXXXX XXXX XXXXX the best XXXXXXXXX XXXXXXX XXX XXX XXXXXXX XXXX XX XXXX XXXXXXXXX than XXX rentability. All XXXX departments can be XXXXXX after a XXXXX Chain scale XXXXXXX in XXXXX parts: 1. XXX-Service with XXX XXXXXXXXX as XXX XXXX XXXXXXXXXX, Point-XX-XXXXXXX XXXX XXXXXXXX Operations XX XXX main department and XXX After-Service with the Financial and Customer XXXX XXXXXXXXXX in the main roles (XXXXXX, Duncan, Swayne, pg 310).</span></p> <p XXXXX="MsoNormal" style="XXXX-XXXXXX: XXX%;"><span style="font-size: XX.0pt; XXXX-height: XXX%; font-family: XXXXX XXX Roman,serif; color: #222222;"> Healthcare administrators and managers should XX aware of XXX main expectations XXXXXXXXX XX XXX stakeholders. X healthcare unit XXX XX a XXXXXXX XXXXXXXX one, a XXXXXX organization or a XXX-profit XXXXXXXXXXXX. Each type XX these, XXXX XXXXXXXXX XXXX objectives XXX they XXX all providing medical XXXXXXXX under certain XXXXXXXXXXX. XXX XXXXXXX, a private XXXXXXXX XXXX XXXXXXX XXXXXX for XXX XXXXXX, a public XXX XX expected XX XX XXXX XXXXXXXXX XXX a XXX-profit unit XX XXXXXXXX XX provide medical services to XX XXXX patients as XXXXXXXX, XXXX XXX XXXXXX XXXXX. XXX healthcare organizations, aiming XXX a high profit XXXXX be sometimes XXXXX XX XXX XXXXXXX public XXXXXXX is XXXX in XXXXXX XXXXXXXX, XXXXXXXXX is good. This encouraged healthcare operators and pharmaceutical XXXXXXXXX to XXXXXXXX XXXXXX for all XXXXXXXX in the XXXX XXXXXXX.</span></p> <p class="XXXXXXXXX" style="line-XXXXXX: 200%;"><span style="XXXX-size: 12.0pt; XXXX-height: XXX%; XXXX-family: XXXXX XXX Roman,XXXXX; XXXXX: #XXXXXX;"></span></p> <p class="MsoNormal" style="line-height: 200%;"><XXXXXX><span style="font-size: 12.XXX; line-height: 200%; XXXX-family: XXXXX XXX Roman,serif; color: #XXXXXX;">CONCLUSION</span></XXXXXX></p> <p XXXXX="MsoNormal" style="line-height: 200%;"><span style="XXXX-XXXX: XX.0pt; line-XXXXXX: 200%; XXXX-XXXXXX: Times New XXXXX,XXXXX; XXXXX: #XXXXXX;"> The latest XXXX XX XXXX and XXXXXXXX reform XXXXX in healthcare, XXX XXXXXX to prove XXXX expensive XX not XXXXXX good and XXXXX is not always bad. With overall XXXXXXXXXX costs XXXXXXX year XX year according XX XXX XXXXXXXX XXXXXXXXXX exemplified XX XXX XXXXXXXXX of this XXXXX, XXX strategies and XXXXX XXXX XXXXXX in every XXXXXX providing XXXXXXXXXXXX. Is XXX a XXXXXX. XX something XXXX became mandatory. XXX budgets XXXX XX XXXX and XXXXXXXXXXX must be improved as the XXX insurance and XXXXXXX XXXXXXXX are XXXXXXXX. The changing XXXXX is XXXXXX outside XXX healthcare XXXXXXXXXXXXX. Everyone has XX XXXXX XXXX train in order to XXXX in XXXXXXXX.</span></p> <p XXXXX="XXXXXXXXX" style="line-XXXXXX: XXX%;"><span style="font-size: XX.XXX; line-XXXXXX: 200%; XXXX-XXXXXX: Times XXX Roman,XXXXX; XXXXX: #222222;"></span></p> <p class="MsoNormal" style="line-height: 200%;"><span style="XXXX-XXXX: XX.0pt; XXXX-XXXXXX: 200%; font-XXXXXX: XXXXX New XXXXX,serif; color: #XXXXXX;">Reference :</span></p> <p class="XXXXXXXXXXXXXXXXXXXXXXXXX" style="text-indent: -XX.0pt; line-height: XXX%; mso-list: XX XXXXXX lfo1;"><!--[if !XXXXXXXXXXXX]--><span style="XXXX-XXXX: XX.XXX; XXXX-height: 200%; font-XXXXXX: XXXXX New XXXXX,serif; XXX-fareast-XXXX-family: Times New Roman; color: #222222;">1.<span style="XXXX-stretch: normal; XXXX-size: XXX; XXXX-XXXXXX: normal; font-XXXXXX: Times XXX XXXXX;"> </span></span><!--[endif]--><span style="XXXX-size: 12.0pt; line-XXXXXX: XXX%; XXXX-XXXXXX: XXXXX XXX XXXXX,XXXXX;">XXXXX M. Ginter, X. XXXX Duncan, XXXXX. X XXXXXX, 2013, Strategic XXXXXXXXXX XX health care organizations, X<sup>th</sup> XXXXXXX. ISBN XX-X-118-XXXXX-X</span></p> <p XXXXX="MsoListParagraphCxSpMiddle" style="text-XXXXXX: -XX.0pt; line-height: 200%; mso-list: l0 XXXXXX XXXX;"><!--[XX !supportLists]--><span style="XXXX-XXXX: XX.0pt; XXXX-XXXXXX: 200%; font-family: XXXXX New XXXXX,XXXXX; mso-XXXXXXX-font-family: Times XXX Roman; XXXXX: #222222;">2.<span style="font-XXXXXXX: XXXXXX; font-XXXX: 7pt; XXXX-XXXXXX: normal; XXXX-XXXXXX: XXXXX XXX XXXXX;"> </span></span><!--[endif]--><span style="XXXX-size: 12.XXX; line-XXXXXX: XXX%; font-family: XXXXX New Roman,serif;">XXXXX, Hartley, XXXXXXXX, XXXX, XXXXXXXXX, The Core, X<sup>th</XXX> XXXXXXX, XXXX XXX-0-XX-802892-2</span></p> <p XXXXX="XXXXXXXXXXXXXXXXXXXXXXXXXX" style="XXXX-indent: -18.XXX; XXXX-XXXXXX: 200%; XXX-list: l0 XXXXXX XXXX;"><!--[if !XXXXXXXXXXXX]--><span style="font-XXXX: XX.XXX; line-XXXXXX: XXX%; XXXX-XXXXXX: XXXXX XXX Roman,XXXXX; XXX-XXXXXXX-font-XXXXXX: XXXXX New Roman; color: #XXXXXX;">3.<span style="XXXX-XXXXXXX: XXXXXX; XXXX-size: 7pt; line-height: XXXXXX; font-family: Times New XXXXX;"> </span></span><!--[XXXXX]--><span style="XXXX-size: 12.0pt; XXXX-height: 200%; font-family: XXXXX New Roman,XXXXX;">Henry Mintzberg, XXXXX XXXXXXXXX, Jospeh XXXXXX, 1998, XXXXXXXX Safari- A guide XXXX XXXXXXX XXX XXXXX of Strategic XXXXXXXXXX, ISBN 0-XXX -84743-4</span></p> <p class="XXXXXXXXXXXXXXXXXXXXXXXXXX" style="XXXX-XXXXXX: -XX.0pt; line-height: 200%; mso-XXXX: XX XXXXXX XXXX;"><!--[XX !supportLists]--><span style="font-size: XX.XXX; XXXX-XXXXXX: XXX%; XXXX-XXXXXX: XXXXX XXX XXXXX,serif; mso-fareast-XXXX-XXXXXX: Times New Roman; color: #XXXXXX;">4.<span style="XXXX-stretch: XXXXXX; XXXX-XXXX: XXX; line-height: normal; font-family: XXXXX XXX Roman;"> </span></span><!--[endif]--><span style="font-XXXX: XX.0pt; XXXX-height: XXX%; XXXX-XXXXXX: Times XXX Roman,XXXXX;">XXXXXXX XXXXX, 2010, Turn XXXXXXXX XXXX Action, retrieved on XXXX 31, 2015 from XXXX://www.managementpro.XXX/XXXXXX/XXXX/XX-XXXX.pdf</span></p> <p></p> <p XXXXX="MsoListParagraphCxSpLast" style="XXXX-indent: -18.XXX; line-height: 200%; XXX-XXXX: l0 level1 lfo1;"><!--[XX !supportLists]--><span style="XXXX-size: XX.0pt; XXXX-height: 200%; XXXX-XXXXXX: XXXXX New Roman,serif; XXX-XXXXXXX-font-family: XXXXX New XXXXX; XXXXX: #222222;">X.<span style="font-XXXXXXX: XXXXXX; XXXX-size: 7pt; XXXX-XXXXXX: XXXXXX; font-family: XXXXX New Roman;"> </span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 200%; font-family: XXXXX New Roman,serif;">XXXXXXX XXXX, XXXX, Strategic XXXXXXXXXXXXXX, XXXXXXXXX in OnStrategy electronic issue, XX XXXXXXXX X, 2015, XXX XXXXXXXXX on July 31, XXXX XXXX http://onstrategyhq.XXX/XXXXXXXXX/XXXXXXXXX-XXXXXXXXXXXXXX/</span></p>">
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