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<strong><span style="font-size: 14pt; line-height: 200%;">Sunny Power Tank</span></strong></p> <p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: 200%;"> Our everyday life is full of gadgets.. An average American was carrying in 2013, about 2.9 devices (scmagazine.com). If we look in a teenager’s pocket and backpack, we could find a tablet, mp3 player and of course everyones favourite, the smartphone. He also might have at home, a laptop and a portable video game console. Seems like a lot of fun, with unlimited possibilities. But suddenly the battery is depleted. You wanted to make just one more call or picture, but the battery is drained of its last power drops. You are nothomeof course! This is why my company – Imaginate Inc. had developed a new reliable and portable way to charge your batteries: Sunny Power Tank. Sunny Power Tank is a new portable battery charger. Designed with the latest solar cells technology, it can recharge a battery using the sunlight or a classic power cord at home. It comes with a set of cables which allows the user to connect and charge a great range of portable devices. It can recharge a device in real-time and it will be an ideal partner for smartphone and gadget heavy-users. Imaginate Inc. wants to find out if the product will fit with its objectives. Our Strategy Manager has conducted a SWOT analysis in order to determine the possible strengths and weaknesses and what could be the opportunities and threats on the market ( Kerin, Hartley, Rudelius, 2013, pg 207). After meetings with all our involved departments, we think that Sunny Power Tank has the following SWOT matrix:</p> <table class="MsoNormalTable" style="border-collapse: collapse; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; height: 78.7pt;"> <td style="width: 221.4pt; border: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 78.7pt;" valign="top" width="295"> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">Strengths</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- A new innovative product</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- Portable source of power</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- A large number of potential customers</p> </td> <td style="width: 221.4pt; border: solid windowtext 1.0pt; border-left: none; padding: 0cm 5.4pt 0cm 5.4pt; height: 78.7pt;" valign="top" width="295"> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">Weaknesses</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">-Not known on the market</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- Might not be compatible with all the portable devices</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- Cheaper alternatives</p> </td> </tr> <tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes; height: 82.3pt;"> <td style="width: 221.4pt; border: solid windowtext 1.0pt; border-top: none; padding: 0cm 5.4pt 0cm 5.4pt; height: 82.3pt;" valign="top" width="295"> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">Opportunities</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">-Trendsetter</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- Lower running costs for the customers</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; margin-right: 8.0pt; mso-margin-bottom-alt: auto; margin-left: 8.0pt; line-height: 200%;">- Good market share</p> </td> <td style="width: 221.4pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; height: 82.3pt;" valign="top" width="295"> <p class="MsoNormal" style="mso-margin-top-alt: XXXX; margin-XXXXX: 8.XXX; mso-XXXXXX-XXXXXX-alt: auto; margin-XXXX: 8.0pt; XXXX-height: XXX%;">Threats</p> <p class="XXXXXXXXX" style="XXX-margin-top-alt: XXXX; XXXXXX-right: X.XXX; mso-XXXXXX-XXXXXX-XXX: XXXX; margin-left: X.0pt; XXXX-XXXXXX: XXX%;">-XXXXXXXXX XXXX XXX XXXXX how to XXX it</p> <p class="XXXXXXXXX" style="XXX-XXXXXX-top-XXX: XXXX; margin-XXXXX: X.XXX; XXX-XXXXXX-XXXXXX-alt: XXXX; margin-XXXX: X.XXX; XXXX-height: XXX%;">- XXXX competitors could develop XXXXX own XXXXXXX XXXXXXXX</p> <p XXXXX="XXXXXXXXX" style="XXX-margin-XXX-XXX: auto; XXXXXX-right: X.XXX; mso-XXXXXX-XXXXXX-XXX: XXXX; margin-left: X.0pt; line-height: XXX%;">- XXXXX market share</p> </td> </tr> </tbody> </table> <p class="MsoNormal" style="mso-XXXXXX-top-XXX: auto; mso-XXXXXX-XXXXXX-XXX: XXXX; XXXX-XXXXXX: 200%;">XXXXX 1 – XXXX XXXXXXXX for Sunny Power Tank</p> <p XXXXX="MsoNormal" style="mso-XXXXXX-top-alt: XXXX; mso-XXXXXX-bottom-alt: XXXX; line-XXXXXX: 200%;"> Our company already has a product line for XXXXXXXXX phone chargers XXX XXXXXXXXXXX XXXXXXXXX XXX XXXXXXXXXXX. We talked to XXX XXXXXXXXX XXX XXXXX out what they XXXXXX XXXX Sunny Power XXXX. XXXXXXXXX and XXXXXXXXX XXXXXXXX XXXX XXXXXXXXXXX XXXXXXXX XXX a XXXX XXXXXX for XXXXXXXXXXX in XXXXXXXXXX XXX XXXXXXX XXXXX ( Kerin, XXXXXXX, Rudelius, 2013, pg XXX-209). XX found out XXXX XXXXXXX customers XXX XXXXX our XXXXX-market XXXXXXXXX when XXXXXXXXX. They consider our after-market battery as an emergency XXXXXXXX. XXXXXXXXX they even XXXXXX to XXXXXXXX XXXX when XXXXXXXX a power source. We searched for a XXX for our batteries XX auto-XXXXXXXX. Sunny XXXXX XXXX will rely XX solar charging by using XXXXXXXXXXXX cells in order to capture XXX XXXXXXXX and XXXXXXXXX it into XXXXXXXXXXX. The XXX product will XX viable. XX XXXXX XXXX XX what XXX XXXXXX Marketing XXXXXXX XXX concluded. We must consider XXX current XXXXXX XXXXX and distribution XXXXXXXX. Financial projections XXX XXXX XXXX important as XXX XXXXXXX XXXX XXXX an XXXXXXXXXX XXXXX XXX the XXX XXXXXXXX, but it also XXXX be XXXXXXXXXX for XX. Imaginate XXX. is operating on a monopolistic XXXXXXXXXXX XXXXXX model. XXXXX XXX XXXX firms XXXXXXXX accessories XXX portable XXXXXXXXXX XXXXXXX XXX XXXX XXX XXX to make XXXXXXXXX XXXXXXXX XX XXXXXXX the design, XXXXXX, XXXXX, XXXXXXX XXX XXXXXXXXX. XXXXXXXX this XXXXXX XX relatively easy XXX XXX price XXX be very XXXXXXXXXX in a minimalistic way. Branding, XXXXXXXXXXX XXX XXXXXXXXXX XXXX a XXXXXXXXXXX XXXX XX taking a place XX this XXXXXX. XX this XXXX of XXXXXX structure, we XXXX XXXX precautions XXXX launching a new product. XXXXX XXXXX Tank will XX XXXXXXXXXX as a trademark XXX its technology XXXX XX XXXXXXXX. In XXXX way, we will have a XXXX XXXXX on XXX market XXX XX least a few years. XXXXXXXX and XXXXXXXXXXX XXXXX XXXX be XXXXXX, for XXXX reason, XXX the sale XXXXX will XXXXXXX this XXXX plus a better XXXXXX XXXXXX. We concluded XXX this facts about the XXXXXX XXXXXXXXX XXXX XXX &XXXXX;XXXX Basic Market XXXXXX” (<span style="XXXXX: #333333; XXXXXXXXXX-image: initial; background-attachment: XXXXXXX; XXXXXXXXXX-size: initial; background-XXXXXX: XXXXXXX; background-XXXX: initial; XXXXXXXXXX-position: initial; background-XXXXXX: initial;" lang="XX">McConnell, Brue, XXX Flynn. 2009</span>, XX 210, 297). Together with the XXXXXX commitment for XXXXXXXXX XXXXXXXX and XXXXXXXXXXX XXX innovative XXXXX, we XXXX XXXX XXXXXXXXXXX XXXX XXX XXXXXXXX XXX XXXXXXXXXXXXX. X XXXXXX accessory XX not XXXXXXXXX for using XXX device itself. Some XXXXXXX changed their position on XXX market in the last XXXXX. Mobile phones are XXX an important equipment for XXX adult XX own, XXXXXXX went from being a XXXXXXX device to one XXXX in XXXXXXXX activities like sales, XXXXXXXXXXX XXX XXXXXXXXXX. XXXXXXX digital XXXXXXX XXX XXX a XXXXXXXX XXXXXXXXX on XXXXXXXXX. All XXXX XXXXXXX XXX very good XXX XXXXX Power Tank XXXXXXX of the high XXXXXXXXX XXXXXX XXX XXX so good XX XX XXXXXXXX XXX fact XXXX buying XXXXXXXXXXX accessories XX something XXXXXXXX. XXX XXXX cause, XXX XXXXXXX XXX a XXXX XXXXXXXXXX XXXXXXXXXXX). Price XXXXXXX XXXX a great XXXXXX XX XXXXX XXX this XX why we must XXXXXXXX coordinate XXX sales and XXXXXXXXXXXX XXXX. We have the following projection for quantities XXXX at a different XXXXX:</p> <table class="XXXXXXXXXXXX" style="border-collapse: collapse; border: none; XXX-border-XXX: solid windowtext .XXX; mso-yfti-tbllook: 1184; XXX-padding-alt: 0cm X.4pt XXX 5.4pt;" border="X" XXXXXXXXXXX="X" cellpadding="0"> <tbody> <tr> <td style="width: 88.55pt; border: solid XXXXXXXXXX 1.0pt; mso-border-alt: solid XXXXXXXXXX .XXX; padding: 0cm 5.4pt XXX 5.XXX;" valign="XXX" width="XXX"> <p XXXXX="XXXXXXXXX" style="XXX-XXXXXX-top-alt: auto; mso-XXXXXX-XXXXXX-XXX: auto; line-XXXXXX: 200%;">XXXXXXXX</p> </td> <td style="width: XX.55pt; border: solid XXXXXXXXXX X.XXX; border-XXXX: XXXX; XXX-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .XXX; padding: XXX X.XXX 0cm 5.XXX;" XXXXXX="XXX" width="118"> <p XXXXX="XXXXXXXXX" style="XXX-XXXXXX-XXX-XXX: XXXX; mso-XXXXXX-XXXXXX-XXX: XXXX; line-height: XXX%;">XX.XXX</p> </td> <td style="width: XX.XXXX; border: solid XXXXXXXXXX X.0pt; border-left: XXXX; XXX-border-left-alt: solid XXXXXXXXXX .XXX; XXX-border-XXX: solid windowtext .5pt; padding: XXX X.XXX 0cm 5.XXX;" XXXXXX="XXX" width="XXX"> <p class="XXXXXXXXX" style="mso-XXXXXX-XXX-XXX: XXXX; XXX-XXXXXX-XXXXXX-alt: XXXX; line-height: XXX%;">15.XXX</p> </td> </tr> <tr> <td style="width: 88.55pt; border: solid windowtext 1.0pt; border-top: XXXX; XXX-border-top-alt: solid windowtext .XXX; mso-border-XXX: solid XXXXXXXXXX .5pt; padding: 0cm X.4pt XXX 5.XXX;" valign="top" width="XXX"> <p class="MsoNormal" style="mso-margin-top-XXX: auto; XXX-margin-bottom-alt: auto; line-height: XXX%;">Price</p> </td> <td style="width: XX.XXXX; border-top: XXXX; border-left: none; border-XXXXXX: solid windowtext X.XXX; border-right: solid windowtext 1.0pt; mso-border-XXX-alt: solid windowtext .5pt; mso-border-left-alt: solid XXXXXXXXXX .XXX; mso-border-alt: solid windowtext .XXX; padding: 0cm X.4pt XXX 5.4pt;" valign="XXX" width="XXX"> <p class="XXXXXXXXX" style="XXX-XXXXXX-top-alt: XXXX; XXX-XXXXXX-bottom-XXX: auto; line-XXXXXX: 200%;">$XX</p> </td> <td style="width: XX.55pt; border-top: none; border-left: XXXX; border-bottom: solid XXXXXXXXXX X.XXX; border-right: solid windowtext 1.XXX; XXX-border-XXX-alt: solid windowtext .5pt; XXX-border-XXXX-alt: solid XXXXXXXXXX .XXX; mso-border-XXX: solid XXXXXXXXXX .5pt; padding: XXX X.XXX XXX 5.4pt;" valign="XXX" width="XXX"> <p class="XXXXXXXXX" style="mso-margin-XXX-alt: XXXX; mso-margin-bottom-XXX: XXXX; XXXX-height: XXX%;">$22</p> </td> </tr> <tr> <td style="width: XX.XXXX; border: solid windowtext X.0pt; border-top: none; mso-border-XXX-XXX: solid XXXXXXXXXX .XXX; XXX-border-XXX: solid XXXXXXXXXX .5pt; padding: XXX X.XXX 0cm X.XXX;" valign="top" width="118"> <p class="MsoNormal" style="mso-margin-XXX-XXX: XXXX; XXX-margin-bottom-alt: auto; XXXX-height: 200%;">XXXXX XXXXXXX</p> </td> <td style="width: XX.XXXX; border-top: XXXX; border-left: none; border-XXXXXX: solid XXXXXXXXXX 1.XXX; border-right: solid XXXXXXXXXX 1.0pt; XXX-border-top-alt: solid windowtext .XXX; mso-border-XXXX-XXX: solid windowtext .XXX; XXX-border-XXX: solid windowtext .5pt; padding: XXX 5.XXX XXX X.XXX;" valign="XXX" width="118"> <p XXXXX="XXXXXXXXX" style="XXX-XXXXXX-XXX-alt: auto; mso-XXXXXX-XXXXXX-XXX: auto; line-height: XXX%;">$322.XXX</p> </td> <td style="width: 88.55pt; border-top: none; border-left: none; border-XXXXXX: solid windowtext X.XXX; border-XXXXX: solid XXXXXXXXXX 1.XXX; XXX-border-XXX-alt: solid XXXXXXXXXX .XXX; mso-border-left-XXX: solid XXXXXXXXXX .XXX; XXX-border-alt: solid windowtext .5pt; padding: XXX 5.XXX XXX X.4pt;" XXXXXX="top" width="XXX"> <p XXXXX="MsoNormal" style="XXX-XXXXXX-XXX-XXX: XXXX; mso-margin-bottom-alt: XXXX; XXXX-XXXXXX: XXX%;">$330.000</p> </td> </tr> </tbody> </table> <p class="MsoNormal" style="XXX-margin-XXX-XXX: auto; XXX-margin-bottom-alt: XXXX; line-height: 200%;">Table X- XXXXX XXX XXXXXXXX XXXXXXX for Sunny XXXXX XXXX.</p> <p class="MsoNormal" style="mso-XXXXXX-XXX-alt: XXXX; mso-XXXXXX-bottom-alt: XXXX; line-XXXXXX: 200%;">XXXXXXXX XXX price elasticity coefficient XXX XXXXXXX (<span style="XXXXX: #XXXXXX; background-image: initial; XXXXXXXXXX-attachment: initial; XXXXXXXXXX-size: XXXXXXX; XXXXXXXXXX-origin: XXXXXXX; XXXXXXXXXX-XXXX: initial; XXXXXXXXXX-XXXXXXXX: initial; background-XXXXXX: XXXXXXX;" XXXX="XX">McConnell, XXXX, and Flynn. 2009</span>, XX XXX), we have the XXXXXXXXX XXXXXX:1.643. We XXX say that XXXXXXXX the XXXXX XXX XXX XXXXX XXXXX XXXX XXXX bring higher XXXXXXX. XXX XXXXX XXXXXX XXX XXXX a great XXXXXX on product XXXXXX. In order XX set the best price for XXX future product, XX must also XXXX a look XX the production XXXX XXX XXXXXXXXXX at XXX XXXXXXXX costs XXX marginal XXXXXXX. Our production facility has a fixed XXXX XX $30.XXX XXX month XXX XXXXXXXX cost XXX XXXXXX according XX production XXXXXXX. 1 XXXXXXXXX XXX XXXXXXX 2000 XXXXX per month. XX employee XXX a XXXX of $XXXX per month. XXX material and XXXXXXX XXXXX are X$ per XXXX. Research and XXXXXXXXXXX registered a cost XX $XXXXX. XXX XXXXXXXXX can store 12.000 products. Every XXXXX XXXX XXXX XX stored at a logistic XXXXXXXX XXXXX XX XXXXXXXX XX with XX$ XXX XXXXXX XXXX. XXXXX XXXXX weight most for our XXX product. XXXX is why XXX main XXXXXXXXX will be XX XXXXXXX XXX XXXX XX much XX possible in order to lower XXX XXXXXXX cost per XXXXXXX XXX XXX XXXXXXXX cost. XXXXXXXXX XXXX 15.XXX XXXXX per month will determine a higher XXXX XXX unit XXX our product, XXX to the XXXXX storage cost. For example:</p> <table XXXXX="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid XXXXXXXXXX .5pt; XXX-XXXX-XXXXXXX: 1184; XXX-padding-XXX: XXX X.XXX 0cm X.4pt;" border="1" XXXXXXXXXXX="X" cellpadding="X"> <tbody> <tr> <td style="width: 76.6pt; border: solid XXXXXXXXXX X.0pt; mso-border-alt: solid XXXXXXXXXX .XXX; padding: 0cm 5.4pt XXX X.4pt;" XXXXXX="XXX" width="102"> <p class="MsoNormal" style="mso-XXXXXX-XXX-XXX: auto; XXX-margin-bottom-alt: XXXX; XXXX-align: center; XXXX-height: XXX%;" XXXXX="XXXXXX">Quantity</p> </td> <td style="width: 80.XXX; border: solid windowtext 1.XXX; border-XXXX: none; XXX-border-XXXX-alt: solid XXXXXXXXXX .5pt; XXX-border-alt: solid windowtext .5pt; padding: XXX X.4pt 0cm X.4pt;" XXXXXX="top" width="XXX"> <p XXXXX="MsoNormal" style="XXX-margin-XXX-XXX: XXXX; mso-XXXXXX-bottom-alt: XXXX; XXXX-align: center; XXXX-XXXXXX: XXX%;" align="center">XXXXX cost = $40.000/X</p> </td> <td style="width: 77.XXX; border: solid windowtext X.0pt; border-left: XXXX; mso-border-XXXX-alt: solid windowtext .XXX; XXX-border-XXX: solid XXXXXXXXXX .5pt; padding: XXX X.4pt XXX X.4pt;" XXXXXX="XXX" width="103"> <p class="XXXXXXXXX" style="XXX-margin-top-XXX: XXXX; mso-margin-bottom-XXX: auto; text-align: XXXXXX; XXXX-XXXXXX: 200%;" align="center">XXXXXXXX cost/XXXX</p> </td> <td style="width: 75.95pt; border: solid windowtext X.0pt; border-XXXX: none; XXX-border-left-alt: solid XXXXXXXXXX .XXX; XXX-border-alt: solid windowtext .5pt; padding: 0cm X.4pt XXX 5.XXX;" valign="top" width="101"> <p class="XXXXXXXXX" style="XXX-margin-XXX-XXX: XXXX; mso-XXXXXX-bottom-XXX: XXXX; XXXX-XXXXX: center; XXXX-height: 200%;" XXXXX="XXXXXX">Average XXXX per XXXX</p> </td> <td style="width: 71.0pt; border: solid windowtext 1.XXX; border-XXXX: none; XXX-border-left-XXX: solid XXXXXXXXXX .5pt; XXX-border-alt: solid windowtext .XXX; padding: XXX X.4pt XXX 5.4pt;" valign="top" width="95"> <p class="XXXXXXXXX" style="mso-XXXXXX-top-XXX: auto; mso-XXXXXX-XXXXXX-alt: auto; XXXX-XXXXX: center; line-XXXXXX: 200%;" align="center">XXXXX for $XX/XXXX</p> </td> <td style="width: XX.XXXX; border: solid windowtext 1.XXX; border-XXXX: XXXX; mso-border-XXXX-XXX: solid windowtext .XXX; XXX-border-XXX: solid XXXXXXXXXX .5pt; padding: 0cm 5.XXX XXX 5.4pt;" valign="top" width="XX"> <p class="MsoNormal" style="XXX-XXXXXX-top-alt: XXXX; XXX-margin-XXXXXX-alt: auto; text-XXXXX: center; line-height: 200%;" align="center">XXXXXX/XXXX</p> </td> </tr> <tr style="mso-yfti-irow: X; XXXXXX: XX.95pt;"> <td style="width: 76.XXX; border: solid windowtext 1.0pt; border-XXX: none; XXX-border-XXX-alt: solid XXXXXXXXXX .XXX; XXX-border-XXX: solid windowtext .5pt; padding: XXX X.4pt XXX 5.XXX; height: XX.95pt;" valign="XXX" width="XXX"> <p XXXXX="MsoNormal" style="mso-margin-XXX-alt: auto; XXX-margin-XXXXXX-alt: XXXX; XXXX-align: center; XXXX-XXXXXX: XXX%;" XXXXX="center">2000</p> </td> <td style="width: 80.4pt; border-XXX: XXXX; border-XXXX: XXXX; border-XXXXXX: solid windowtext X.0pt; border-XXXXX: solid XXXXXXXXXX 1.XXX; XXX-border-XXX-XXX: solid XXXXXXXXXX .5pt; mso-border-XXXX-XXX: solid XXXXXXXXXX .XXX; mso-border-alt: solid windowtext .XXX; padding: 0cm 5.XXX 0cm 5.XXX; XXXXXX: XX.95pt;" valign="XXX" width="XXX"> <p XXXXX="XXXXXXXXX" style="mso-margin-XXX-XXX: auto; XXX-margin-bottom-alt: auto; XXXX-XXXXX: center; line-XXXXXX: 200%;" align="center">20</p> </td> <td style="width: 77.XXX; border-XXX: none; border-left: none; border-bottom: solid windowtext X.XXX; border-XXXXX: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid XXXXXXXXXX .XXX; mso-border-XXX: solid windowtext .XXX; padding: XXX 5.4pt XXX X.4pt; height: XX.XXXX;" valign="XXX" width="XXX"> <p class="XXXXXXXXX" style="XXX-margin-top-XXX: XXXX; mso-margin-bottom-XXX: XXXX; text-XXXXX: XXXXXX; line-height: XXX%;" XXXXX="XXXXXX">X.2</p> </td> <td style="width: XX.95pt; border-top: XXXX; border-left: none; border-XXXXXX: solid XXXXXXXXXX X.0pt; border-XXXXX: solid XXXXXXXXXX 1.XXX; mso-border-top-alt: solid windowtext .5pt; mso-border-XXXX-alt: solid XXXXXXXXXX .XXX; XXX-border-XXX: solid windowtext .5pt; padding: 0cm 5.XXX XXX 5.XXX; XXXXXX: XX.XXXX;" valign="XXX" width="101"> <p XXXXX="MsoNormal" style="mso-margin-top-XXX: XXXX; mso-XXXXXX-bottom-XXX: auto; XXXX-XXXXX: XXXXXX; line-height: 200%;" XXXXX="XXXXXX">XX.X</p> </td> <td style="width: XX.0pt; border-top: XXXX; border-XXXX: XXXX; border-XXXXXX: solid windowtext X.XXX; border-XXXXX: solid XXXXXXXXXX X.0pt; XXX-border-top-alt: solid windowtext .5pt; XXX-border-XXXX-XXX: solid windowtext .5pt; mso-border-alt: solid XXXXXXXXXX .5pt; padding: XXX X.XXX XXX X.XXX; XXXXXX: XX.95pt;" XXXXXX="XXX" width="XX"> <p class="MsoNormal" style="XXX-margin-top-XXX: XXXX; mso-margin-XXXXXX-XXX: XXXX; XXXX-align: XXXXXX; line-XXXXXX: XXX%;" XXXXX="center">44.000</p> </td> <td style="width: XX.85pt; border-top: none; border-left: none; border-bottom: solid XXXXXXXXXX 1.XXX; border-right: solid XXXXXXXXXX X.0pt; XXX-border-XXX-XXX: solid XXXXXXXXXX .XXX; mso-border-left-XXX: solid windowtext .5pt; XXX-border-XXX: solid XXXXXXXXXX .XXX; padding: 0cm 5.4pt XXX 5.4pt; XXXXXX: XX.95pt;" XXXXXX="XXX" width="82"> <p class="XXXXXXXXX" style="mso-margin-top-alt: auto; XXX-XXXXXX-XXXXXX-XXX: XXXX; XXXX-XXXXX: center; line-height: 200%;" align="center">-12.400</p> </td> </tr> <tr> <td style="width: 76.XXX; border: solid XXXXXXXXXX X.XXX; border-top: XXXX; XXX-border-top-XXX: solid windowtext .5pt; mso-border-XXX: solid windowtext .5pt; padding: XXX X.XXX XXX 5.XXX;" XXXXXX="XXX" width="XXX"> <p XXXXX="MsoNormal" style="mso-margin-top-XXX: auto; mso-margin-bottom-XXX: XXXX; text-XXXXX: XXXXXX; XXXX-height: XXX%;" XXXXX="XXXXXX">XX.XXX</p> </td> <td style="width: XX.XXX; border-top: none; border-left: XXXX; border-bottom: solid windowtext 1.0pt; border-XXXXX: solid XXXXXXXXXX X.XXX; mso-border-top-XXX: solid windowtext .5pt; XXX-border-XXXX-alt: solid windowtext .5pt; XXX-border-XXX: solid windowtext .5pt; padding: 0cm X.XXX 0cm X.4pt;" valign="top" width="XXX"> <p XXXXX="MsoNormal" style="mso-margin-top-XXX: auto; XXX-XXXXXX-bottom-alt: auto; text-XXXXX: XXXXXX; XXXX-height: XXX%;" align="XXXXXX">3.33</p> </td> <td style="width: 77.XXX; border-XXX: none; border-left: XXXX; border-bottom: solid XXXXXXXXXX 1.XXX; border-right: solid XXXXXXXXXX 1.0pt; mso-border-XXX-XXX: solid XXXXXXXXXX .5pt; mso-border-left-alt: solid windowtext .XXX; XXX-border-XXX: solid windowtext .5pt; padding: 0cm 5.XXX 0cm 5.XXX;" XXXXXX="top" width="XXX"> <p XXXXX="MsoNormal" style="mso-XXXXXX-XXX-XXX: XXXX; XXX-margin-XXXXXX-alt: auto; text-XXXXX: XXXXXX; line-XXXXXX: 200%;" align="center">8.X</p> </td> <td style="width: XX.XXXX; border-XXX: none; border-left: none; border-bottom: solid windowtext X.XXX; border-XXXXX: solid windowtext 1.XXX; mso-border-top-alt: solid windowtext .5pt; XXX-border-left-alt: solid XXXXXXXXXX .5pt; mso-border-alt: solid windowtext .5pt; padding: 0cm X.XXX XXX X.XXX;" XXXXXX="XXX" width="XXX"> <p class="MsoNormal" style="XXX-margin-XXX-XXX: XXXX; mso-margin-XXXXXX-XXX: XXXX; text-align: XXXXXX; XXXX-height: XXX%;" align="center">XX.53</p> </td> <td style="width: 71.XXX; border-XXX: XXXX; border-XXXX: none; border-bottom: solid XXXXXXXXXX 1.XXX; border-XXXXX: solid windowtext 1.0pt; mso-border-XXX-alt: solid XXXXXXXXXX .XXX; XXX-border-XXXX-XXX: solid windowtext .5pt; mso-border-XXX: solid XXXXXXXXXX .5pt; padding: 0cm 5.XXX 0cm 5.XXX;" valign="XXX" width="95"> <p class="MsoNormal" style="mso-XXXXXX-top-alt: XXXX; XXX-XXXXXX-XXXXXX-XXX: auto; text-align: XXXXXX; XXXX-height: XXX%;" align="center">264.000</p> </td> <td style="width: 61.85pt; border-top: none; border-left: XXXX; border-XXXXXX: solid windowtext X.XXX; border-right: solid XXXXXXXXXX 1.0pt; mso-border-top-alt: solid windowtext .XXX; XXX-border-XXXX-XXX: solid XXXXXXXXXX .XXX; mso-border-XXX: solid XXXXXXXXXX .XXX; padding: XXX 5.XXX 0cm X.XXX;" XXXXXX="XXX" width="82"> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-top-XXX: auto; mso-margin-bottom-XXX: XXXX; XXXX-align: XXXXXX; line-height: 200%;" XXXXX="XXXXXX">+125640</p> </td> </tr> <tr> <td style="width: 76.XXX; border: solid windowtext 1.XXX; border-XXX: XXXX; XXX-border-XXX-XXX: solid XXXXXXXXXX .XXX; mso-border-XXX: solid windowtext .XXX; padding: XXX X.XXX 0cm 5.XXX;" valign="top" width="102"> <p XXXXX="MsoNormal" style="mso-XXXXXX-XXX-alt: auto; XXX-margin-XXXXXX-XXX: XXXX; text-XXXXX: center; line-XXXXXX: XXX%;" align="center">XX.000</p> </td> <td style="width: XX.4pt; border-top: XXXX; border-left: none; border-bottom: solid XXXXXXXXXX X.0pt; border-right: solid windowtext 1.XXX; XXX-border-top-alt: solid windowtext .5pt; XXX-border-left-XXX: solid XXXXXXXXXX .5pt; mso-border-XXX: solid windowtext .5pt; padding: 0cm X.4pt 0cm X.XXX;" XXXXXX="top" width="XXX"> <p XXXXX="MsoNormal" style="mso-margin-top-alt: XXXX; mso-margin-XXXXXX-XXX: auto; text-XXXXX: XXXXXX; XXXX-XXXXXX: XXX%;" XXXXX="center">X.66</p> </td> <td style="width: XX.0pt; border-top: XXXX; border-left: none; border-bottom: solid XXXXXXXXXX X.0pt; border-right: solid windowtext X.0pt; XXX-border-top-XXX: solid XXXXXXXXXX .XXX; XXX-border-XXXX-alt: solid windowtext .XXX; XXX-border-alt: solid windowtext .XXX; padding: XXX X.4pt 0cm 5.4pt;" valign="XXX" width="XXX"> <p class="XXXXXXXXX" style="XXX-margin-XXX-XXX: auto; XXX-XXXXXX-bottom-alt: auto; text-XXXXX: XXXXXX; line-height: XXX%;" XXXXX="XXXXXX">10.21</p> </td> <td style="width: XX.95pt; border-top: none; border-left: XXXX; border-XXXXXX: solid windowtext 1.XXX; border-right: solid XXXXXXXXXX 1.0pt; XXX-border-XXX-XXX: solid windowtext .5pt; mso-border-left-alt: solid XXXXXXXXXX .XXX; mso-border-alt: solid windowtext .XXX; padding: XXX 5.4pt XXX X.XXX;" XXXXXX="top" width="101"> <p class="XXXXXXXXX" style="mso-margin-XXX-XXX: XXXX; mso-XXXXXX-bottom-XXX: auto; XXXX-XXXXX: center; XXXX-XXXXXX: 200%;" XXXXX="XXXXXX">XX.XX</p> </td> <td style="width: XX.0pt; border-XXX: XXXX; border-left: XXXX; border-XXXXXX: solid windowtext 1.0pt; border-right: solid windowtext X.XXX; mso-border-XXX-alt: solid XXXXXXXXXX .XXX; XXX-border-left-XXX: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; padding: XXX X.4pt 0cm 5.4pt;" valign="XXX" width="XX"> <p class="XXXXXXXXX" style="mso-XXXXXX-top-alt: XXXX; XXX-XXXXXX-bottom-alt: auto; text-XXXXX: XXXXXX; line-XXXXXX: XXX%;" align="XXXXXX">XXX.000</p> </td> <td style="width: XX.XXXX; border-top: XXXX; border-XXXX: none; border-XXXXXX: solid XXXXXXXXXX 1.XXX; border-right: solid windowtext X.XXX; mso-border-top-alt: solid windowtext .XXX; XXX-border-XXXX-alt: solid XXXXXXXXXX .XXX; mso-border-XXX: solid XXXXXXXXXX .XXX; padding: XXX X.4pt XXX 5.4pt;" valign="top" width="82"> <p XXXXX="MsoNormal" style="mso-XXXXXX-top-alt: XXXX; mso-margin-bottom-XXX: auto; text-align: XXXXXX; line-height: XXX%;" align="XXXXXX">+XXXXXX</p> </td> </tr> </tbody> </table> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-XXX-XXX: auto; mso-margin-XXXXXX-alt: auto; line-height: 200%;">XXX XX.XXX we would XXXX to hire X workers XXX we will have to XXX an extra $30.000 for storage. We XXXX XXXX $8.2 XXX XXX XXXXX XX.XXX units = $XX.XXX XXX for XXX XXXX bundle XX XXXX units XX will have $18.28 per XXXX = 54.840. The XXXX profitable XXX/unit to produce is XX XXXXXXXX the quantity at XX.XXX. We XXXXXX XXXXXXXX XXXXXXXXX in a larger internal warehouse. Not paying XXX extra $XX.XXX XXX XXXXXXXXXX storage XXXXXXXX would increase XXX XXXXXX slightly. For XX.XXX XXXXX, XX XXXXX have $166.XXX XXXXXX. XXX XX XXXX see in the XXXXX XXXXX how XXXX XXXX be the XXXXXX XXXXXX. XXXXXXX is XXX the XXXX criteria for our future customers. XX XX showed above, XX will register XXX production XXXXXX in order XX provide an exclusive XXXXXXX, XX much as XXXXXXXX. Marketing efforts will XX focused on increasing XXXXX XXXXXXXXX in XXX first XXXXX XXX XXXXXXXXXX XXXXXX XXXXX in XXX second XXXXX. XXX XXXXX XXXXXX XXXX include XXXXXXXXXXXX XXXXXXX online stores XXX specialized shops. XX XXXX states, we will search for partnerships XXXX wholesalers in order to XXX XXX product in large XXXXXXXXX XXXX Wal-XXXX. XX XXXXXXX XXXX XXX XXXXXXX will achieve a new XXXXXXXXX XXX gadget XXXXXXXXXXX. XXXXX Power Tank XXXX allow XXXXXX to XXXXX XXX maximum from their gadgets XXXXXXX having XXXXXXX concerns. XXXX XXXX only search for the XXXXXXXX.</p> <p XXXXX="MsoNormal" style="mso-XXXXXX-top-XXX: XXXX; XXX-XXXXXX-bottom-alt: auto; XXXX-height: 200%;">References :</p> <p XXXXX="XXXXXXXXX" style="line-XXXXXX: 200%; XXX-layout-XXXX-align: none; text-XXXXXXXXX: XXXX;"><span style="XXXXXXXXXX-image: XXXXXXX; XXXXXXXXXX-attachment: initial; background-XXXX: initial; XXXXXXXXXX-XXXXXX: initial; background-XXXX: initial; background-XXXXXXXX: XXXXXXX; background-XXXXXX: initial;" XXXX="XX">XXXXX<span XXXXX="XXXXX-XXXXXXXXX-XXXXX"></span><em><span style="XXX-bidi-font-weight: XXXX; XXXX-style: XXXXXX; mso-XXXX-XXXX-style: XXXXXX;">Kerin</span></em>, Steven<span XXXXX="XXXXX-converted-XXXXX"></span><em><span style="XXX-bidi-font-weight: bold; font-style: XXXXXX; mso-bidi-XXXX-style: italic;">Hartley</span></em>, XXXXXXX <em><span style="mso-bidi-XXXX-XXXXXX: bold; XXXX-style: XXXXXX; mso-bidi-XXXX-style: XXXXXX;">Rudelius, 2013, Core of Marketing, </span></em>XXXX-XX: XXX-0-07-813998-7</span></p> <p XXXXX="MsoNormal" style="mso-margin-top-alt: XXXX; mso-margin-bottom-alt: auto; XXXX-height: 200%;"><span style="color: #333333; XXXXXXXXXX-XXXXX: XXXXXXX; background-attachment: initial; background-XXXX: XXXXXXX; background-XXXXXX: initial; background-XXXX: XXXXXXX; XXXXXXXXXX-XXXXXXXX: initial; XXXXXXXXXX-repeat: XXXXXXX;" lang="XX">McConnell, Brue, XXX Flynn, XXXX</span>, XXXXXXXXX – XXXXXXXXXX, Problems, XXX Policies, XXXXXXXXXX edition, XXXX:<span style="XXXXX: #XXXXXX; mso-XXXX-language: XX-XX; XXX-no-proof: no;"> 978-0-07-337569-X</span></p> <p class="MsoNormal" style="XXX-margin-top-alt: XXXX; mso-margin-bottom-XXX: XXXX; line-XXXXXX: XXX%;"><span style="font-size: 10pt; XXXX-XXXXXX: XXX%; XXXX-XXXXXX: XXXXXXX, XXXX-serif;"></span></p> <p XXXXX="MsoNormal" style="XXX-margin-top-alt: XXXX; mso-margin-XXXXXX-alt: auto; XXXX-height: XXX%;"><span style="font-XXXX: 10pt; line-height: XXX%; font-XXXXXX: Verdana, sans-XXXXX;"></span></p> <p class="XXXXXXXXX" style="mso-XXXXXX-XXX-alt: XXXX; mso-XXXXXX-XXXXXX-alt: auto; XXXX-height: XXX%;"><span style="XXXX-XXXX: 10pt; XXXX-height: XXX%; font-family: Verdana, XXXX-serif;"></span></p> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-top-XXX: XXXX; XXX-XXXXXX-bottom-alt: XXXX; line-XXXXXX: 200%;"><span style="font-size: XXXX; XXXX-height: 200%; font-family: Verdana, sans-serif;"> </span></p> <p XXXXX="XXXXXXXXX" style="mso-margin-XXX-XXX: auto; mso-margin-XXXXXX-alt: auto; line-height: 200%;"><span style="XXXX-size: 10pt; XXXX-height: XXX%; font-family: Verdana, XXXX-serif;"></span></p> <p class="MsoNormal" style="mso-margin-top-XXX: auto; mso-margin-bottom-alt: auto; line-XXXXXX: XXX%;"><span style="XXXX-size: XXXX; line-XXXXXX: XXX%; XXXX-family: Verdana, sans-XXXXX;"></span></p> <p class="XXXXXXXXX" style="XXX-XXXXXX-XXX-alt: XXXX; XXX-margin-XXXXXX-XXX: XXXX; XXXX-height: XXX%;"><span style="XXXX-XXXX: 10pt; line-height: 200%; XXXX-family: XXXXXXX, sans-XXXXX;"></span></p> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-XXX-XXX: auto; XXX-XXXXXX-XXXXXX-XXX: auto; line-XXXXXX: 200%;"><span style="XXXX-size: XXXX; XXXX-XXXXXX: XXX%; XXXX-family: Verdana, sans-serif;"></span></p> <p XXXXX="XXXXXXXXX" style="mso-margin-top-XXX: auto; mso-XXXXXX-XXXXXX-XXX: XXXX; line-height: XXX%;"><span style="font-size: XXXX; line-height: XXX%; XXXX-family: XXXXXXX, XXXX-XXXXX;"></span></p> <p class="XXXXXXXXX" style="mso-XXXXXX-top-alt: XXXX; mso-margin-bottom-XXX: XXXX; line-XXXXXX: 200%;"><span style="XXXX-XXXX: XXXX; XXXX-height: XXX%; XXXX-XXXXXX: Verdana, XXXX-XXXXX;"></span></p> <p class="XXXXXXXXX" style="XXX-margin-XXX-alt: auto; mso-margin-bottom-XXX: auto; line-XXXXXX: 200%;"><span style="XXXX-XXXX: 10pt; line-XXXXXX: 200%; XXXX-family: XXXXXXX, sans-XXXXX;"></span></p> <p XXXXX="MsoNormal" style="XXX-XXXXXX-XXX-alt: auto; mso-XXXXXX-bottom-XXX: XXXX; line-XXXXXX: XXX%;"><span style="XXXX-size: XXXX; line-XXXXXX: 200%; font-XXXXXX: XXXXXXX, XXXX-XXXXX;"></span></p> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-XXX-alt: XXXX; mso-XXXXXX-bottom-alt: auto; XXXX-XXXXXX: XXX%;"><span style="font-XXXX: 10pt; XXXX-XXXXXX: XXX%; font-XXXXXX: XXXXXXX, XXXX-serif;"></span></p> <p XXXXX="MsoNormal" style="mso-margin-XXX-XXX: auto; mso-margin-XXXXXX-alt: auto; line-XXXXXX: XXX%;"><span style="XXXX-XXXX: 10pt; XXXX-height: 200%; font-XXXXXX: Verdana, sans-serif;"></span></p> <p XXXXX="MsoNormal" style="XXX-margin-top-alt: XXXX; mso-XXXXXX-XXXXXX-XXX: auto; XXXX-XXXXXX: XXX%;"><span style="font-XXXX: 10pt; line-height: XXX%; XXXX-XXXXXX: XXXXXXX, sans-serif;"></span></p> <p XXXXX="XXXXXXXXX" style="mso-XXXXXX-XXX-alt: auto; mso-margin-XXXXXX-XXX: XXXX; line-XXXXXX: XXX%;"><span style="XXXX-XXXX: XXXX; line-XXXXXX: XXX%; XXXX-XXXXXX: XXXXXXX, XXXX-serif;"></span></p> <p XXXXX="MsoNormal" style="XXX-margin-top-alt: XXXX; mso-XXXXXX-XXXXXX-alt: XXXX; line-XXXXXX: XXX%;"><span style="font-XXXX: 10pt; line-height: XXX%; XXXX-XXXXXX: XXXXXXX, sans-XXXXX;">XXXXXXXXX :</span></p> <p class="MsoNormal" style="mso-XXXXXX-XXX-alt: XXXX; XXX-XXXXXX-XXXXXX-alt: auto; line-height: 200%;"><span style="font-XXXX: XXXX; line-XXXXXX: XXX%; font-family: XXXXXXX, sans-serif;">Scmagazine, 2013, 2013 XXXXXX XXXXXX XXXXXX, XXXXXXXXX in from http://www.scmagazine.com/2013-XXXXXX-XXXXXX-survey/XXXXXXXXX/XXXX/#2</span></p> <p class="MsoNormal" style="mso-margin-top-XXX: auto; mso-margin-bottom-XXX: auto; line-height: 200%;"><span style="XXXX-size: XXXX; line-XXXXXX: XXX%; font-XXXXXX: XXXXXXX, XXXX-serif;">Kerin, Hartley, XXXXXXXX, 2013, Marketin, The XXXX, XXXXX XXXXXXX, McGraw-Hill/Irwin , ISBN 978-X-07-802892-X</span></p> <p class="XXXXXXXXX" style="mso-XXXXXX-XXX-alt: auto; XXX-margin-bottom-XXX: XXXX; XXXX-height: XXX%;"></p> <p XXXXX="XXXXXXXXX" style="XXX-margin-top-alt: auto; mso-margin-bottom-alt: XXXX; line-height: 200%;"></p>">
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