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Question Title:
Strategy Level Critique
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<span style="font-size: 12.0pt; line-height: 200%; font-family: Times New Roman,serif;"> Operating and developing an organization should be based on a strategy. It is not mandatory to have a written one. Beyond every idea of business or concept, there is a strategy. In a simple and plain definition, the word strategy could be defined as the road from an idea to ultimate success. For a more academic approach, we have a quote from Michael Porter, who stated “Strategy is the creation of a unique and valuable position, involving a different set of activities” (Mintzberg, Ahlstrand, Lampel, 1998, pg 21). For any organization strategies come in different sizes and shapes. The strategy conceived for covering the whole organization can be named “Corporate-Level Strategy” and the strategy conceived for a specific business line can be named “Business-level Strategy”. They both answer mostly to specific questions. The “Corporate-Level Strategy” is asking to “What business can we build ?” and “Business-Level Strategy” is answering “How can we build the business ?”. In other words, corporate-level strategy will focus on choosing the business. The business strategy will focus on the way the business will be made. (Beard, Dess, 1981, pg 4). In order to provide an example that will include the both strategies applied in a practical way, the current analysis will study a player from the healthcare industry. The organization is “Northwest Allergy & Asthma Center”, an asthma and allergy care provider with operations across XXX XXXXX XX XXXXXXXXXX, with most of the XXXXXXXX XXXXXXX in XXXXXXX XXX its XXXXXXXXXXXX area. XXXXXXX in XXXX by Bierman XX and XXXXXXX MD, the XXXXX XXXXXXX XXXXXXXX was in XXXXXXX and XXX main patients XXXX children XXX XXXXXXXXX. From XXXX, patients of XXX ages were XXXXXXXX at the clinic. XX 1991, the second XXXXXX XXX opened. XXXXXXX in XXXXX Vernon, the XXX XXXXXX XXX XXX XXXXX of XXXX XXXXXXXXX. Today XXX XXXXXX XXXXXXX counts XXXXX XXXXXXX. </span></p> <p XXXXX="MsoListParagraph" style="XXXX-XXXXXX: -18.0pt; line-height: 200%; XXX-list: XX XXXXXX XXXX;"><span style="font-size: XX.0pt; line-height: 200%; XXXX-family: Times New Roman,serif; mso-fareast-XXXX-XXXXXX: Times XXX XXXXX;">1.<span style="font-XXXXXXX: XXXXXX; font-size: 7pt; XXXX-height: XXXXXX; font-XXXXXX: XXXXX New XXXXX;"> </span></span><span style="font-XXXX: XX.XXX; line-height: XXX%; XXXX-XXXXXX: XXXXX XXX Roman,XXXXX;">Corporate-level Strategy</span></p> <p class="MsoNormal" style="XXXX-indent: 36.XXX; XXXX-XXXXXX: XXX%;"><span style="XXXX-size: 12.XXX; line-XXXXXX: 200%; XXXX-XXXXXX: XXXXX New Roman,XXXXX;">Corporate-level XXXXXXXX XX about XXXXXX XXXXXXXXX that XXXX have an XXXXXX on XXX business operations XXXXXXX XX XXX XXXXXXXXXXXX. XXXX strategy level is about XXXXXXX XX XXX main XXXXXXXXXX and making decisions XX XXXXXXXX deployment XXX XXX. XXXXXXXXXX XXXXXXX, XXX XXXXXX XX human XXXXXXXXX XXX XXXXXXX XXXXXXXXXX are XXX XXXX XX XXX XXXXXXXXX-XXXXX XXXXXXXX (XXXXX, Dess, 1981, pg 4-X). XX XXXX, XXX corporate strategy is in a XXXX XXXXXXXXX with XXXX of XXX XXXXXXXX XXXXXXXXX. The first XXXXXXXX XX for allergy care XXX XXX second is XXX asthma XXXX. XX fact, the XXXXXXXX began as a XXXXXXX XXXXXXXX XXXXXX clinic in XXXXXXX, covering XXXXXXX-XXXXXXX conditions and XXXX XXX children XXX XXXXXXXXX. XXX XXXXX XXXXXXXXX-level strategy XXX to XXXXXXX XXXXXXXX for adults. XXXXXXX XXX offices was a XXXX of XXX XXXXXXXXX strategy and its XXXXXXXXX was to achieve an optimal XXXXXX share and coverage in XXXXXXX and XXX nearby XXXXX. Discovering new XXXXXXXX XXXXXXXXXXXXX XXXXXX NAAC expanding XXX XXXXXXXXXX XXX XXXXXX XXXXXXXX. The XXXXX XX Washington XX XXXXXXXXX leading in XXXXXXXX statistics XXXX it XXXXX XXX XXXXXX suffering XXXXXXXX. Over 600.000 citizen of XXX ages XXX affected. By XXXXXX, XXX XXXXXXXXX XX XXXX XXXXXX in XXXXXXX and by age, 11% of XXX XXXXXX enrolled XXXXXXXX are affected (Washington XXXXX Department XX Health). XX XXXXX of marketing, XXX XXXXXXXXXXXXXXX XXXXXXXX of XXXX XXXXXXXXX in two ways : a XXXXXX XXXXXXXXXXX by providing allergy XXXX for XXXX patients from XXX State of XXXXXXXXXX by opening XXX offices XXX a product development XX providing XXX services targeting adults or XXXXXXXXX patients but in the XXXX offices XXX geographic area (XXXXX, XXXXXXX, Rudelius, XXXX). Both business areas are XXXXXXX under XXX XXXX XXXXXXXX XXX XXXXX, applied for XXX patients, XXXXXXX and XXXXXXXXXX insurance companies. For XXXXXXX, the same XXXXXXXXXXX XXXXXXXX are applied in XXX clinics. Renouncing a XXXXXXXX XXXXXXXXXXX must be XXXXXXXXX XX call or e-XXXX at XXXXX 24h before or a XX$ fee XXXX be XXXXXXX. XXXXXXXX XXXXXXX or getting late XXXXX per XXXX XXXX a XXXXXXXXX XXXX the XXXXXXXX. Treating XXXXXX XX XXXXXXX only XX they XXX accompanied XX a XXXXXX or a legal guardian XXXXXXX XXXXXXXXXX. In all XXX clinics, XXX XXXX standard XXXXX and XXXXXX are used XXX the XX XXXXXX is provided under the XXXX XXXXX XXX benefits. For example, XXX XXXXXXX section XXXX the website is XXXXXXXXX XX request XXX patients XXXXXX XXXX all clinics and XXX XXXXXXX XXXXXXXXXXX or XXXXXXXX. Holding a XXXXXX corporate XXXXXXXX and policy, NAAC can provide an XXXXXXX and universal quality XXXXXXXX XXX XXX its patients. Quality XXXXXXXXXX XX XXXXX XXX a XXXXXXXXXX business. XXX medical use, the word quality is &XXXXX;XXX XXXXXX to which XXXXXX services for XXXXXXXXXXX and XXXXXXXXXXX correspond to desired XXXXXX XXXXXXXX” (Amelung, 2013, XX XXX). Without XXXXXXX XXXXXXX in XXX XXXX XXXX for this XXXXXXXXXXXX, XXX XXXXX XXXXX XXXXX affect all XXX XXXXXXXXXXXX, especially XXXXXXXX XXX medical XXXXXXXXXXXXX XXXXXXXX XXXX. XXX XXXXXXXXX-level XXXXXXXX and XXXXXXXXXXXXXX is acting XX a XXXXXXXX for XXX whole organization. XXX XXXXXXXX-XXXXX XXXXXXXX has a XXXXXXX role for XXXX organization as it is XXXXXXXXX on a XXXX XXXXXXXXXXX XXXXXX XXX all services are related XXX sometimes provided by the same XXXXXXXXXXXXX in the same clinics. XXXX XXXXX XXXXXXXX differences can be XXXXXXXX.</span></p> <p class="MsoListParagraph" style="XXXX-XXXXXX: -18.0pt; XXXX-XXXXXX: XXX%; mso-XXXX: XX XXXXXX XXXX;">2.<span style="font-XXXXXXX: XXXXXX; XXXX-size: 7pt; line-XXXXXX: normal; font-XXXXXX: XXXXX New XXXXX;"> </span>Business-Level Strategy</p> <p class="XXXXXXXXX" style="text-indent: 18.0pt; XXXX-height: XXX%;">The XXXXXXXX-XXXXX XXXXXXXX can be XXXXXXXXXX in two XXXX XXX XXX organization. We can look to each office as a separate XXXXXXXX or we XXX XXXX on each main XXXXXXX service as a XXXXXXXX XXXXXXXX. Because of the XXXXXX XXX XXXXXX corporate-XXXXX strategy, the XXXX effective XXX for XXXX XXXXXXXX XX to XXXX XX XXXX XXXX medical service XX a particular business. As showed above, the first type of XXXXXXX XXXXXXX was provided XXX XXXXXXXX and XXXX for allergy-related conditions. By XXXXXXX XXXXXXXXX, XXX XXXXXXXXXXXX XXXXXX XXXXXX to new XXXXXXX and business opportunities. XXXXXXX and XXXXXX services XXXX some business-XXXXX strategy XXXXXXXXXXX . XXX allergy care, t<span style="XXXX-XXXX: 12.XXX; XXXX-height: XXX%; font-XXXXXX: XXXXX New XXXXX,XXXXX;">he XXXXXXXX-XXXXX XXXXXXXX XXX human XXXXXXXXX is XXXXXXXX XX discovering, encouraging XXX XXXXXX new talents for XXXXXXX XXXX. The XXXX XXXXXXXX of XXXX is XXXXXX XXX XXXXXXXXXXX at XXXXX costs and XXXX XXXXXXX recognition in XXX XXXXXXXXXX XXX academic XXXXX XX allergy study. In XXXXXXXXXXX with the XXXXXXXXXX XX XXXXXXXXXX, NAAC is providing a XXXXXXXXX XXXXXXXX XXX future specialists. XXXXXXXXXX from XXXX XXX XXXX teaching at the University or providing knowledge XXX XXXX resources XXX XXXXXXXX. XXXX this strategy, the effect XX the XXXXXXX XXXXXXXX will XXXX improve the R.X.I (XXXXXX on XXXXXXXXXX) in XXXXX of financial concerns XXX it will improve XXX image on the market XXX in the community. It XXXX XXXX a triple XXXX XX : XXXXXX, Corporate XXXXXX Responsibility XXX Marketing. XXX the XXXXXX business, NAAC is trying XX XXXXXX patient XXXXXXXXXXXX XX providing XXX information XXX recommendations XX a regular basis. The website XX XXXXXX hosting news XXXXX XXX asthma medicine, XXX scientific XXXXXXXXXXX and even XXXXXXXXXXXXX XXXXXX by XXXXXX XXXXXXXXXXX. Asthma XX a XXXXXXX XXXXXXXXX XXX NAAC XXX XXX XXXXXX XXX building a long term relationship XXXX XXXXX patient. This is very XXXX XXX business in XXXXX XX XXXXXXXXXXXXX XX in XXXXXXXXX, attracting new XXXXXXXXX XX XXXX XXXXXXXXX XXXX keeping the current ones. XX we move XXX XXXXXXXX-XXXXX optic XXXX XXXXXXXX XX XXXXXXXXXXXX, we XXXX XXX a XXXXXXXXXX in schedule XXX XXX XXXXXXX. Even if XXX offices are XXXXXXXXX XXXXX the same XXXXXXXX, XXXXX spot XXX its own XXXXXXXX XXX XXXXXXXXX XXXXXXXXXX shots. This strategy was adopted in order XX XXXX providing the service as much XX XXXXXXXX during a XXXXXXXX day. For example, a XXXXXXX from Seattle could choose XXX taking XXX specific medication XX a clinic closer to XXX XXXXXXXX.</span></p> <p class="XXXXXXXXX" style="text-indent: XX.0pt; XXXX-XXXXXX: XXX%;"><span style="XXXX-size: XX.0pt; line-XXXXXX: 200%; font-family: XXXXX XXX Roman,XXXXX;"> XXXXXXXX-XXXXX XXXXXXXX XXX XXXX XXX be XXXXXXX in order XX profit XX much as possible from every XXXXXX and XXX not, for new XXXX. It would help XXXX moving from a XXXXXXXX XXXXXXXX in a XXXX XX XXX Washington State XX a state-XXXX XXXXXXX operator.</span></p> <p class="MsoListParagraphCxSpFirst"></p> <p class="XXXXXXXXXXXXXXXXXXXXXXXXXX" style="XXXX-XXXXXX: -XX.0pt; XXX-list: l0 level1 lfo1;">X.<span style="XXXX-stretch: normal; XXXX-XXXX: XXX; font-family: XXXXX New XXXXX;"> </span>XXXX XXXXXXXXXXX</p> <p XXXXX="XXXXXXXXXXXXXXXXXXXXXXXX"></p> <p></p> <p class="XXXXXXXXX" style="XXXX-XXXXXX: 18.0pt;"> The XXXXXXXXXXX XXXXXXXXXX by XXXX is improving on every XXXX. On every three years, according XX XXXXXXXX reports, the XXXXXX XXX XXXXXXX XX increasing with about XX%. XX a global XXXXXXXXXXX, XXXX XXXX XX in XXXX XXXX XXXX XX XXX XXXXXXXX XXXXXXX operating in specialized sectors. X study made in XXXX XXXXX that XXXXXXXXXXX firms are the XXXX XXXXXXXXXX. Companies XXXX XXXXXXX XXXXXXXXXX were XXXXXXXX XXXX XXXXXX XXX XXX XXXXXXXXXXXX than XXXXXXXXX with XXXXXXXXXX in diverse operations.(<span style="XXXX-XXXX: 12.XXX; line-XXXXXX: XXX%; font-family: Times XXX XXXXX,serif;">Beard, XXXX, 1981, XX 9). XX order to prove this theory we XXXXX XXXX the XXXXXXX in XXX everyday life. XXX example XX XX XXXX a XXXXXX and we XXXXXX XXXXXXX a candy shop, XX XXXXX XX XXXXXXXXXX XXXX the XXX business. If we XXXXXX to open a tool shop XX XXXXX fail. XXXX is because XXXXX economy XXXXXX has XXX own XXXXXXXXXXXXXXX than can be multiplied XXX XXXXXXXX to similar activities. XXXXXXXX your XXXXX XX sell XXXX XXX hammers XXXXX take more expense than XXXXXX an already XXXXXXX XXXXXX. For NAAC, the success is XXXXXX from running in XXX same large sector. XXXXXXX XXXX XXX bring infinite XXXXXXXX XXXXXXXXXXXXX and a XXXXXX has XXXXXXXXX the same XXXXX even XX the provided XXXXXXXX XXX XXXXXXXXX.</span></p>">
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