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Introduction to marketing.
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</p> <p>XXXXXX X.X - <a XXXX="XXXXX://XXX.statista.com/statistics/XXXXXX/net-sales-XX-XXXXXX-XXX-puma-XXXXXXXXX/">XXXXX://XXX.statista.XXX/XXXXXXXXXX/XXXXXX/net-XXXXX-XX-adidas-XXX-puma-XXXXXXXXX/</a> (Global XXXXXXX XX XXXXXX, XXXX, and XXXX) </p> <p>XXXXXXXXXXX by XXX chart above, the data XXXXXXXX that Nike and XXXXXX XXXX’t at XXXXX peak XX XX XXXXX year XXXX XXX XXXXXXXXXX in XXXXXXX. Consumers are XXXXX of both brands, and XXXXXXXXX there is a conflict XX XXXXXXXXX competition XXXXXXX the XXX giant brands. XXXX XXXXX XX have control XX the market in terms of XXXXXXX to total XXXXXXX ratio according to XXX chart above. In XXXXXXXX to the XXXXXXXXXXX XXXX XXXXXX will XXXX to lower their XXXXXX to XXXXXXX potential consumers. Both XXXXXX have changed XXXXX XXXXXXXXX XXXXXXXX XXXXXXX. XXXXX XXXXXXXXXXXXX XXXXXXXX have XXXXXXX XX XXXXXXX XXXXXXXXXXXXX over XXX upcoming XXXXX. XXXX introduced XXX “XXXX do it” slogan XXXXXXXX. XXXXX XXXXXX is making XXXX their products XXX affordable for the XXXXXX-class. Both brands XXX profiting XXX increasing with every XXXX. This XXXXXXXX that they are well XXXXXX the introductory XXXXX XXXXXXX it XX usually XXX XXXXXXXXX XXXXX throughout a XXXXXXX’s XXXX XXXXX. The XXXXXXXXXX XXXXXX will XXXX XXX XXXXXXX XX consumers and XXXXXXXXX XXX manufacturers will XXXXXX cost XXX XX XXXXXXX manufacturing efficiency. Therefore, XXX total cost XX XXXXXXXXXX will XX reduced, because of this XXX XXXXX XXXXXXX will XXXXXXXX XX XXX cost XX XXXXXXXXXX XXX’t an XXXXX. XXXXX XXX XXXX of the XXXXXXXXXX XXX competitors XXXXXXX to stay in XXX market and XXXX competitive. There is one XXXX competitive brand, XXX that is puma. Although from XXX chart it XXX XXX lowest XXXXXXX gradient XXXXXXX the three XXXXXX. XXXXXX XXX XXXXXXX in XXXX, and XXXXXXXXX has XXXX in XXX market for 95 years. XXXX XXX XXXX around XXXXX 1964, and therefore has XXXX around for 55 years. </p> <p> </p> <p><b>AnsweriQuestioni3</b> </p> <p>Nikes positioning in XXX XXXXXX is almost XXXXXXXX based XX XXXXX beliefs and XXXXXX. They XXXX to inspire people, XXXXXXX of XXXXXXXX XXXXX or focusing XX certain products. Their XXX and campaigns promote XXXXXXX, empowerment, self-love, and XXX XXXX than that. In doing so, Nike has XXX XXXXX costs in XXXXXXXXXXX by XXXXXXXX XXXXX, XX their XXXXXXXXX do it XXX XXXX via inspirational XXXXXXXX-XXXXXXX content. Which they XXXX XXXXXXX the budget to XXXXX XXXX money on the environmentally XXXXXXXX XXXXXX XX XXX company, XXXXXX sure XXXX do XXXXX part. Not XXXX that, freeing XX XXXXX to XXXXXX and sponsor more sporting events. XX positioning themselves as XXXX XXXX a XXXX XXXXXX apparel XXXXXXX, XXX a XXXXXXX XXXX XXXXXX XXXXXXXX to XXX to achieve XXXXX XXXXXX/goals. People XXX’t just buy their products, XXXX buy Nike experience. XXXX XXXXXXXX XX you XXXX a body, you’XX an athlete XXX XXXX out to XXXX everyone to XXXXXXX in themselves. Not XXXX XXXXX XXXXXXXXX- society. </p> <p>Adidas XXXXXXXX XX XXXXXX XXXXXXXX based XX their product XXXXXXXXXX. XXXX want XX be XXX best company in XXX XXXXX through “XXXXXXXXX, building and selling the best XXXXXX products in the XXXXX, XXXX the best XXXXXXX XXXXXXXXXX”. Their XXXXXXXXX XXXXXXXX XXX XXX positioning XX XXXXX on XXXXX XXXXXXX: XXXXX, Locations, XXXX XXXXXX. Adidas enables customers to order XXXXX XXXXXXXX that they XXXXXX with XXXXXXX XXXXXXXX XXXXX. XXXXXX XXXX targets XXXXXXXX locations XXXXX XX customers’ XXXXXXXXXX, buying XXXXXXX, XXX individual XXXXXXXXXXXX. XXXXXX also allows athletes, XXXXXXXX, XXX XXXXXXXXX XX join them in co-designing XXXXXX sportswear, XXX XXXXXX. </p> <p> </p> <p>Nike’s XXXXXXXXXXX XX XXXX XXXXXXXXX because it directly XXXXXXXXXX the XXXXXXXXX. XX XXXXXX above, XXXXX advertisements XXXXXX all types XX individuals: sports people, XXXXXXXX, or even people XXXX love the XXXXX, XXXXXX. This creates a XXXXXXX market allowing Nike to XXXXXXX products XX all personality types. Nike XXXXXXXXX people through XXXXXX others XXXXXXX in themselves XX strive XXXXXXX: “XXXX XX it”. </p> <p> </p> <p><b>XXXXXXXXXXXXXXXXX</b> </p> <p><b>XXXX –iPricingiStrategy</b> </p> <p>Nike uses a cost-plus XXXXX for XXXXXXXXXXX their prices. The XXXXX XX XXXXXXX, you XXXXXXXXX the total costs of your XXXXXXXX which includes manufacturing, and distribution. Then you will markup the products XXXXXXX XXXXX to XXXXXXX XXX XXXXXX you XXXX. The XXXX behind XXXX model is that you can scale XXXX selling XXXXX XX to XXX point XXXXX customers are willing XX XXX. </p> <p>I would XXXX the cost-XXXX XXXXX as it XXXXXX to be an optimal solution XXX XXXXXXX and making consumers XXXXX. XXXX model considers what XXX consumer XX XXXXXXX XX XXX, and most consumers are XXXX than XXXXXXX to pay XXX XXXXXXX prices XX XXXX. XXXXX XXXX XXXX a XXXXXXXXXXXXXX market XXXXXXXX the consumers XXXX XX able XX afford XXX things XXXX want in XXX realm of XXX XXXXXXXXXXXXX segment. </p> <p><b>Nike – XXXXXXXXX XXXXXXXXXXXXXX XXXXXXXX </b> </p> <p>Nike’s XXXXXXX is “To bring XXXXXXXXXXX and innovation to every athlete in the world”. Nike’s XXXXXXXXX XXXXXXXXXXXXXX XXXXXXXX XXXXXXXX multiple XXXXXXX XX XXXXXXXXXXXXX: Advertising, XXXXXXXXXX, public relations, and XXXXXX XXXXX. XXXX recognizes XXXX social media is XXX core of XXXXXXXXXXXXX XXXX it XXXXX to the XXXXXXX age. XX XXXXXXXXXXX XXXXXXXXXX with social media, this XXXXXX Nike to continuously market their XXXXXXXX XXXXXXX spending money XX other methods XX communication XXXX as advertisements. XXXX XX submitting a video XXXXXX, XXXXXX and share it and XXXXXXXXX it through the internet XXX everyone to XXX. XXXX XXXXXXXXX a lot of XXXXXXXXXXX events XXXXX bringing XXXXXXXX athletes XXX over the XXXXX XX test XXX use their XXXXXXXX through XXXXXXXXX endorsing. </p> <p>I XXXXX XXXX the XXXXXXX XXXXXXXX XX it’s XXXX XXXXXXX in XXX XXX that it XXXXXXX XXX XXXXXXXX XXXXXXXXXXX XXXXX. It’s very XXXXXXXXX in XXXXXXXX out to all XXXXX of XXXXXXXXX because it XXXXXX to take the XXXX in digital XXXXXXXXXXXXXX, XXXXXXX discussions, XXXX life participation, XXX promotions. XXXXXXXXX are more than XXXXXXX to participate XXX XXXXX more XXXXX XXXX when XXX these opportunities are XXXXXXXXX for XXXX. </p> <p><b>XXXX – Distribution XXXXXXXX</b> </p> <p>Nike XXXXXXXXXXX XXX products through XXXXX XXXXXXXX: wholesale XXXXXXXXX, XXX directly to the consumer. Whole XXXX XXXXXXXXX include independent XXXXXX, and XXXXX stores. XXXXXX XX the XXXXXXXX is done through XXXX XXXXX stores, and through their online website. </p> <p>I XXXXX keep XXX XXXXXXX XXXXXXXX XX it XXXXXXXX XXXXXXXXX amongst XXX potential XXXXXXXX consumers. Consumers XXX XXXXXX XXXXX XXXXXXX and find specific sporting goods for XXXXX XXXXX. If XXXX don’t have access to the XXXXXXXX XXXX can XXXXX XXXXX local Nike XXXXX, or a XXXXXXXXX XXXXXXX XXXX XXXXX’s XXXXX. </p> <p> </p> <p> </p> <p><b>Adidas – Price Strategy</b> </p> <p>Adidas XXXX the concept of competitive XXXXXXX. Competitive XXXXXXX considers XXXXX competitors XXXX as XXXX, XXXX, and XXXXX XXXXX. For new XXXXXXXX that are unique XXX XXX XXXXX XX the market XXXX XXX XXXXXXX pricing. The XXXXXX customers XXX XXXXXX are XXX XXXXX middle XXXXX, XXX therefore they XXXX XX keep XXXX into account when determining their price relative XX XXXXX XXXXXXXXXXX to XXXXXXXX XXXXX profit margins. </p> <p>I would XXXX this strategy XXXXXXX it forces XXXXXX XX XXXXXXXXX their prices relatively XX other brands XXXXXX them XXXXXXXXXX XX their target – XXX XXXXX XXXXXX class. </p> <p><b>Adidas – Communication Strategy</b> </p> <p>Adidas XXXXXXX XXXXXXX XXXXXXXXXXXXX with potential XXXXXXXXX through: Advertisements, social XXXXX, and XXXXXXXXXX. XXXXXX brands XXXXXX online XXXXXXX XXXXXXXX XXXXXX XXXXX XXXXXXXXX XXXX XXXXXXXXX, XXXXXXXX, and XXXXXXXX. It allows XXXXX XX comment XX pictures, videos, and XXXXX them for other XXXXXX to XXX. This creates a span XX XXXXXXXXX XXXXXX the XXXXX XXXXXX people aware of the XXXXXXXX XXXXXX has to offer. Though XXXXX effectiveness in XXXXXXXXX XXXXX product through XXXXXX XX at a deficiency, Nike seems XX prevail XXXX. </p> <p>I would change this XXXXXXXX XX XXXXXXX XXXX XXXX XXXXXXXXXXX events with athlete XXXXX XXXXXXXXX XXXXX products XXXXXXX XXXXXXXXX XXXXXXXXXXXX. This creates XXX idea that XXXXX XXXXXXXX are XX XXXX quality XXXX that even XXXXXXXXXXXX XXXXXXXX consider XXXXX XXXX. </p> <p> </p> <p><b>Adidas –iDistribution XXXXXXXX</b> </p> <p>Adidas XXXXXXXXXXX XXXXX products through retail stores, and XXXXX own XXXXXX XXXXX. Therefore, XXXX distribute through XXX XXXXXXXX: XXXXXX XXXXXX, and XXXXXXXX XX XXX consumer through XXXXX website. </p> <p>I XXXXXX’t XXXXXX XXXX XXXXXXXX XX it XXXXXXXX XXXX options XXX XXXXXXXXX XX XXXXXX XXX purchase Adidas’ XXXXXXXX. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>References</b> </p> <p> </p> <p><i>XXXXXX XXXXXXX of adidas, Nike, and XXXX from 2006 to 2018 XXXXXXXXX XXXX </i><a href="XXXXX://XXX.statista.XXX/statistics/269599/net-XXXXX-XX-adidas-XXX-XXXX-XXXXXXXXX/"><i></i></a><i><a href="https://www.statista.XXX/XXXXXXXXXX/XXXXXX/net-XXXXX-of-adidas-XXX-XXXX-worldwide">https://www.statista.XXX/statistics/XXXXXX/net-sales-XX-adidas-and-XXXX-XXXXXXXXX</a></i> </p> <p> </p> <p><i>Tanya Mongia (XXXX) XXXXXXXXX: XXXX’s Communication XXXXXXXX Retrieved from </i><a XXXX="https://XXX.linkedin.XXX/pulse/nikes-XXXXXXXXXXXXX-strategy-XXXXX-mongia"><i></i></a><i><a XXXX="https://XXX.linkedin.XXX/pulse/XXXXX-XXXXXXXXXXXXX-strategy-XXXXX-mongia">XXXXX://www.linkedin.XXX/pulse/XXXXX-XXXXXXXXXXXXX-XXXXXXXX-XXXXX-mongia</a></i> </p> <p> </p> <p><i>Hitesh Bhasin (2018) XXXXXXXX: Marketing strategy of XXXXXX </i><a href="XXXXX://XXX.XXXXXXXXXXX.XXX/marketing-XXXXXXXX-of-XXXXXX/"><i></i></a><i><a href="https://XXX.marketing91.XXX/marketing-XXXXXXXX-of-adidas/">XXXXX://XXX.marketing91.com/marketing-XXXXXXXX-of-adidas/</a></i> </p> <p> </p> <p><i>XXXXXX XXXXX (XXXX) XXXXXXXX: Nike’s Brilliant Marketing XXXXXXXX XXXXXXXXX XXXX </i><a href="XXXXX://XXX.referralcandy.XXX/XXXX/XXXX-marketing-strategy/"><i></i></a><i><a href="https://XXX.XXXXXXXXXXXXX.com/blog/nike-XXXXXXXXX-strategy/">https://XXX.XXXXXXXXXXXXX.XXX/XXXX/nike-marketing-strategy/</a></i> </p> <p> </p> <p><i>Benjamin Rains (2018) XXXXXXXX: XXXXXX Buy: XXXX vs XXXXXX Retrieved XXXX </i><a href="XXXXX://www.zacks.XXX/XXXXX/XXXX/XXXXXX/better-XXX-XXXX-XXX-XX-XXXXXX-addyy"><i></i></a><i><a href="XXXXX://www.XXXXX.XXX/stock/news/317250/better-XXX-nike-nke-XX-XXXXXX-XXXXX">https://XXX.zacks.XXX/stock/news/XXXXXX/better-XXX-nike-nke-vs-adidas-XXXXX</a></i> </p> <p> </p> <p> </p> <p> </p> <p> </p><p><XX></p>">
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