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Introduction to marketing.
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</p> <p>XXXXXX 1.X - <a XXXX="https://www.statista.XXX/XXXXXXXXXX/XXXXXX/net-XXXXX-of-adidas-XXX-XXXX-XXXXXXXXX/">https://www.XXXXXXXX.com/XXXXXXXXXX/XXXXXX/XXX-sales-XX-XXXXXX-and-puma-XXXXXXXXX/</a> (Global revenue of adidas, XXXX, XXX XXXX) </p> <p>Illustrated XX the XXXXX XXXXX, XXX data XXXXXXXX that Nike XXX XXXXXX aren’t at XXXXX XXXX at XX every year XXXX XXX XXXXXXXXXX in XXXXXXX. Consumers are XXXXX XX both brands, XXX XXXXXXXXX XXXXX XX a conflict of XXXXXXXXX competition between XXX XXX XXXXX XXXXXX. Nike XXXXX to XXXX XXXXXXX of the XXXXXX in XXXXX of revenue XX total XXXXXXX XXXXX according XX the chart above. In XXXXXXXX XX the XXXXXXXXXXX XXXX brands XXXX have XX XXXXX their XXXXXX XX attract XXXXXXXXX consumers. Both brands have XXXXXXX their XXXXXXXXX XXXXXXXX methods. XXXXX psychographic XXXXXXXX XXXX adapted XX several personalities XXXX XXX upcoming years. XXXX introduced its “XXXX do it” slogan XXXXXXXX. While XXXXXX is XXXXXX XXXX their products XXX XXXXXXXXXX for the middle-XXXXX. Both XXXXXX are XXXXXXXXX XXX increasing XXXX every year. This suggests XXXX XXXX XXX XXXX XXXXXX XXX introductory stage XXXXXXX it XX usually the XXXXXXXXX stage throughout a product’s XXXX XXXXX. The XXXXXXXXXX scales will meet the demands of XXXXXXXXX and XXXXXXXXX the XXXXXXXXXXXXX XXXX XXXXXX cost XXX XX XXXXXXX manufacturing XXXXXXXXXX. Therefore, the total cost of production will be XXXXXXX, XXXXXXX of this XXX total XXXXXXX XXXX increase as XXX XXXX XX production isn’t an asset. XXXXX are XXXX of XXX XXXXXXXXXX the competitors XXXXXXX XX XXXX in the market and stay competitive. There is one XXXX competitive XXXXX, and XXXX XX puma. Although XXXX XXX chart it XXX the XXXXXX revenue gradient amongst XXX XXXXX XXXXXX. Adidas was founded in XXXX, and therefore has XXXX in the XXXXXX XXX XX years. XXXX has XXXX XXXXXX since 1964, XXX therefore has been around for XX years. </p> <p> </p> <p><b>AnsweriQuestioni3</b> </p> <p>Nikes positioning in the market XX almost XXXXXXXX XXXXX XX their XXXXXXX XXX XXXXXX. They XXXX XX inspire people, XXXXXXX of XXXXXXXX sales or XXXXXXXX on XXXXXXX XXXXXXXX. Their ads and XXXXXXXXX XXXXXXX fitness, XXXXXXXXXXX, XXXX-XXXX, XXX far XXXX than XXXX. In XXXXX so, XXXX XXX XXX their costs in advertising by XXXXXXXX XXXXX, as XXXXX XXXXXXXXX XX it XXX them XXX inspirational XXXXXXXX-created content. Which XXXX XXXX XXXXXXX the XXXXXX to spend more money on the environmentally friendly aspect of XXX XXXXXXX, making XXXX XXXX XX XXXXX part. Not only XXXX, freeing up funds XX XXXXXX and sponsor more sporting XXXXXX. XX XXXXXXXXXXX themselves XX XXXX XXXX a XXXX sports XXXXXXX company, XXX a company that XXXXXX XXXXXXXX XX try XX achieve their dreams/goals. XXXXXX don’t XXXX XXX XXXXX products, XXXX XXX Nike XXXXXXXXXX. Nike believes if you XXXX a body, you’re an athlete and XXXX out XX XXXX everyone XX XXXXXXX in themselves. Not only their XXXXXXXXX- XXXXXXX. </p> <p>XXXXXX position is almost XXXXXXXX XXXXX on XXXXX product attributes. XXXX want XX be XXX best company in XXX world XXXXXXX “XXXXXXXXX, XXXXXXXX and XXXXXXX XXX XXXX XXXXXX products in the world, with the XXXX XXXXXXX XXXXXXXXXX”. XXXXX strategic approach XXX XXX positioning is XXXXX on XXXXX choices: Speed, XXXXXXXXX, XXXX XXXXXX. Adidas enables customers to order XXXXX products XXXX XXXX desire XXXX XXXXXXX XXXXXXXX times. Adidas XXXX targets specific locations XXXXX XX customers’ XXXXXXXXXX, XXXXXX choices, and individual perspectives. XXXXXX also allows athletes, partners, and XXXXXXXXX to join XXXX in co-XXXXXXXXX future sportswear, and attire. </p> <p> </p> <p>Nike’s XXXXXXXXXXX XX more effective because it XXXXXXXX influences the XXXXXXXXX. As stated above, XXXXX XXXXXXXXXXXXXX target all types of XXXXXXXXXXX: sports XXXXXX, XXXXXXXX, or even people that love XXX XXXXX, simply. This creates a XXXXXXX XXXXXX XXXXXXXX XXXX XX XXXXXXX products to all XXXXXXXXXXX XXXXX. Nike motivates people XXXXXXX XXXXXX others XXXXXXX in themselves to XXXXXX further: “Just do it”. </p> <p> </p> <p><b>XXXXXXXXXXXXXXXXX</b> </p> <p><b>Nike –XXXXXXXXXXXXXXXXX</b> </p> <p>Nike uses a XXXX-plus model for determining their XXXXXX. The XXXXX XX XXXXXXX, you calculate the total costs of your products XXXXX includes XXXXXXXXXXXXX, XXX distribution. Then you will XXXXXX the XXXXXXXX selling XXXXX to XXXXXXX XXX XXXXXX you want. XXX idea behind this model is that you can scale your XXXXXXX price XX to XXX point XXXXX customers are willing XX pay. </p> <p>I XXXXX XXXX the XXXX-XXXX XXXXX XX it XXXXXX to XX an optimal XXXXXXXX XXX profits and XXXXXX consumers XXXXX. This model considers what XXX XXXXXXXX is XXXXXXX XX XXX, and XXXX consumers are more XXXX willing to XXX XXX current XXXXXX XX XXXX. Since XXXX uses a differentiated market approach XXX XXXXXXXXX XXXX XX able to afford XXX XXXXXX XXXX want in the realm of XXX XXXXXXXXXXXXX segment. </p> <p><b>XXXX – XXXXXXXXX XXXXXXXXXXXXXX Strategy </b> </p> <p>XXXX’s XXXXXXX is “To XXXXX XXXXXXXXXXX and innovation to XXXXX athlete in the world”. XXXX’s marketing communications XXXXXXXX XXXXXXXX multiple subsets XX communication: XXXXXXXXXXX, promotions, XXXXXX XXXXXXXXX, and social XXXXX. XXXX XXXXXXXXXX XXXX XXXXXX media is the core XX XXXXXXXXXXXXX when it XXXXX XX XXX XXXXXXX age. By integrating themselves with social XXXXX, this allows Nike XX continuously market their products XXXXXXX XXXXXXXX money on XXXXX XXXXXXX XX communication such as XXXXXXXXXXXXXX. XXXX by submitting a video online, others and share it and XXXXXXXXX it XXXXXXX the XXXXXXXX XXX XXXXXXXX XX XXX. Nike organizes a lot of XXXXXXXXXXX XXXXXX XXXXX XXXXXXXX XXXXXXXX XXXXXXXX XXX XXXX XXX world XX test XXX XXX their XXXXXXXX through celebrity XXXXXXXXX. </p> <p>I would XXXX XXX XXXXXXX XXXXXXXX as it’s XXXX XXXXXXX in the way XXXX it targets all XXXXXXXX personality XXXXX. XX’s very XXXXXXXXX in XXXXXXXX out XX XXX XXXXX of consumers XXXXXXX it XXXXXX XX XXXX XXX form in digital advertisements, XXXXXXX XXXXXXXXXXX, XXXX XXXX participation, XXX promotions. Consumers are more XXXX XXXXXXX XX participate and XXXXX XXXX XXXXX XXXX when all these XXXXXXXXXXXXX XXX XXXXXXXXX for them. </p> <p><b>Nike – Distribution XXXXXXXX</b> </p> <p>XXXX distributes XXX products XXXXXXX three channels: wholesale XXXXXXXXX, XXX XXXXXXXX to XXX consumer. XXXXX XXXX XXXXXXXXX include independent XXXXXX, and XXXXX XXXXXX. Direct to the consumer XX XXXX XXXXXXX XXXX XXXXX XXXXXX, and XXXXXXX their online XXXXXXX. </p> <p>I would keep XXX current XXXXXXXX XX it XXXXXXXX XXXXXXXXX amongst XXX XXXXXXXXX XXXXXXXX XXXXXXXXX. XXXXXXXXX XXX browse their XXXXXXX and XXXX XXXXXXXX XXXXXXXX goods for their needs. If XXXX don’t XXXX access to the XXXXXXXX XXXX XXX XXXXX their XXXXX Nike XXXXX, or a XXXXXXXXX XXXXXXX like XXXXX’s Check. </p> <p> </p> <p> </p> <p><b>Adidas – Price XXXXXXXX</b> </p> <p>XXXXXX uses XXX XXXXXXX XX competitive XXXXXXX. Competitive pricing XXXXXXXXX XXXXX competitors such XX Nike, Puma, and Under XXXXX. For XXX products XXXX are unique XXX XXX XXXXX XX the XXXXXX they XXX skimmed pricing. XXX target customers for Adidas XXX the XXXXX middle XXXXX, and therefore XXXX XXXX XX keep this XXXX account XXXX XXXXXXXXXXX their XXXXX relative XX their competitors to XXXXXXXX XXXXX profit margins. </p> <p>I would keep this strategy XXXXXXX it forces XXXXXX XX fluctuate their XXXXXX relatively to XXXXX XXXXXX XXXXXX XXXX affordable XX XXXXX XXXXXX – XXX upper middle class. </p> <p><b>Adidas – XXXXXXXXXXXXX Strategy</b> </p> <p>XXXXXX XXXXXXX XXXXXXX XXXXXXXXXXXXX XXXX potential XXXXXXXXX through: Advertisements, XXXXXX media, and promotions. Adidas XXXXXX itself online XXXXXXX multiple social XXXXX platforms like XXXXXXXXX, Facebook, XXX snapchat. It allows users to comment XX pictures, videos, and XXXXX them for XXXXX XXXXXX XX see. This creates a span of knowledge XXXXXX XXX globe making XXXXXX XXXXX of the products XXXXXX XXX to offer. Though XXXXX XXXXXXXXXXXXX in XXXXXXXXX XXXXX product XXXXXXX XXXXXX XX XX a deficiency, XXXX seems to prevail here. </p> <p>I would change this XXXXXXXX XX holding real life promotional events with athlete XXXXX XXXXXXXXX XXXXX products XXXXXXX celebrity XXXXXXXXXXXX. XXXX creates the XXXX XXXX their products XXX of high XXXXXXX XXXX that XXXX XXXXXXXXXXXX XXXXXXXX XXXXXXXX XXXXX XXXX. </p> <p> </p> <p><b>Adidas –iDistribution XXXXXXXX</b> </p> <p>XXXXXX distributes XXXXX XXXXXXXX XXXXXXX XXXXXX XXXXXX, XXX their own online XXXXX. Therefore, XXXX XXXXXXXXXX through two channels: XXXXXX XXXXXX, XXX XXXXXXXX XX XXX XXXXXXXX through their XXXXXXX. </p> <p>I XXXXXX’t XXXXXX this XXXXXXXX as it XXXXXXXX XXXX XXXXXXX XXX XXXXXXXXX XX XXXXXX XXX XXXXXXXX XXXXXX’ products. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>References</b> </p> <p> </p> <p><i>Global revenue of XXXXXX, Nike, and puma from XXXX to 2018 retrieved from </i><a XXXX="XXXXX://www.XXXXXXXX.XXX/XXXXXXXXXX/269599/XXX-sales-XX-XXXXXX-and-XXXX-XXXXXXXXX/"><i></i></a><i><a XXXX="XXXXX://XXX.statista.XXX/XXXXXXXXXX/269599/XXX-sales-of-XXXXXX-XXX-XXXX-XXXXXXXXX">https://www.statista.XXX/XXXXXXXXXX/XXXXXX/net-sales-XX-XXXXXX-and-XXXX-XXXXXXXXX</a></i> </p> <p> </p> <p><i>Tanya Mongia (2018) Citiation: Nike’s Communication XXXXXXXX XXXXXXXXX XXXX </i><a href="XXXXX://XXX.XXXXXXXX.XXX/pulse/nikes-XXXXXXXXXXXXX-XXXXXXXX-tanya-mongia"><i></i></a><i><a XXXX="XXXXX://www.linkedin.com/XXXXX/XXXXX-communication-XXXXXXXX-tanya-XXXXXX">https://XXX.linkedin.XXX/XXXXX/nikes-XXXXXXXXXXXXX-XXXXXXXX-tanya-XXXXXX</a></i> </p> <p> </p> <p><i>Hitesh Bhasin (2018) XXXXXXXX: XXXXXXXXX XXXXXXXX of Adidas </i><a XXXX="https://XXX.marketing91.com/marketing-strategy-XX-adidas/"><i></i></a><i><a XXXX="https://www.marketing91.XXX/XXXXXXXXX-strategy-XX-XXXXXX/">https://XXX.marketing91.XXX/marketing-strategy-of-XXXXXX/</a></i> </p> <p> </p> <p><i>XXXXXX XXXXX (2017) Citation: XXXX’s XXXXXXXXX Marketing XXXXXXXX XXXXXXXXX from </i><a XXXX="https://XXX.XXXXXXXXXXXXX.com/XXXX/nike-XXXXXXXXX-strategy/"><i></i></a><i><a XXXX="https://XXX.referralcandy.com/XXXX/nike-XXXXXXXXX-strategy/">https://www.referralcandy.XXX/blog/nike-XXXXXXXXX-XXXXXXXX/</a></i> </p> <p> </p> <p><i>XXXXXXXX Rains (2018) Citation: XXXXXX Buy: XXXX XX Adidas XXXXXXXXX from </i><a href="XXXXX://XXX.zacks.com/stock/XXXX/XXXXXX/XXXXXX-buy-nike-nke-vs-adidas-addyy"><i></i></a><i><a XXXX="XXXXX://XXX.zacks.XXX/XXXXX/news/317250/XXXXXX-XXX-nike-nke-vs-adidas-XXXXX">XXXXX://www.XXXXX.XXX/stock/news/XXXXXX/XXXXXX-buy-nike-XXX-vs-XXXXXX-addyy</a></i> </p> <p> </p> <p> </p> <p> </p> <p> </p><p><XX></p>">
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