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1. Before announcing its streaming services, what type of corporate strategy was Disney pursuing? Which core competencies were shared and how</span></p> <p><span class="s1">Prior to Disney’s announcement of its streaming services, Disney pursued a corporate strategy that involved alliance-based acquisitions and franchising of well-known and lesser-known brands. These included franchises from popular series such as Marvel Comics, where Disney obtained a large roster of popular characters such as the Avengers and Black Panther, Star Wars, which netted Disney a four-decade fan base, and Makerstudios, which allowed Disney to build on its original content creation capabilities. Through these acquisitions, Disney was able to leverage its significant and established core competencies in distribution, branding, marketing, and product franchising, and use these core competencies to drive growth in multiple channels such as theme parks, comics, publications, televisions to establish multi million dollar brands. (Wasko, 2020) Disney’s core competencies were then used to scale these properties to much larger product lines. For example, Marvel Studios was built into the 20-movie ‘Marvel Cinematic Universe’, as well as a range of Marvel television shows and cartoons. XXXX Wars XXX XXXXXXXXXXXX into XXX XXXXXXXXXX Theme XXXXX, XXXX innovative XXXXX XXX XXXXXXXXXXX theme park zones XXXX as ‘XXXX Wars: XXXXXX’s Edge’. XX addition, XXXXXX was able XX XXXXXXXXXXXX XXXXX XXX competencies in areas XXXX as IP XXXXXXXXXX and content XXXXXXXX. (Paque, XXXX)</span></p> <p><span XXXXX="s1">X. XXX XX you XXXXX Disney's acquisitions XX Pixar, XXXXXX, XXX Lucasfilm were so XXXXXXXXXX, XXXXX XXXXX media XXXXXXXXXXX XXXX as XXXX's acquisition of XXXXXXXX XXXXXXXX XXX News XXXX.'s acquisition XX XXXXXXX XXXX XXXX less successful?</span></p> <p><span class="s1">XXXXXX’s XXXXXXXXXXXX XX Pixar, Marvel XXX XXXXXXXXX XXXX XXXXXX XXXXXXXXXX compared XX Sony’s acquisition of XXXXXXXX XXXXXXXX XXX News XXXX’s acquisition of XXXXXXX, XXXXXXX XX Disney’s XXXXXXXX market valuation of these properties, the strong synergies with XXXXXX’s XXXXXXXX properties, and the XXXXXXX XX XXX on Disney’s existing capabilities. XXXXXXXX, XXXXXX cleverly assessed an accurate market XXXXXXXXX XX the acquired XXXXXXXXXX, XX XXXX were undervalued XX the XXXX XX XXXXXXXXXXX, XXX XXXXXXXX XXXXXXXX that XXXX had strong long-term XXXXXX potential. XXXXXXXXXX like Lucasfilm, Marvel and Makerstudios would go ont o produce multi-billion dollar franchises XXX XXXXXX. This was in XXXXXXXX XX News XXXX, XXXXX XXXX XX XXX XXXXXXX Myspace with XXXXXX XXXXXX, or XXXX, which XXXXXXXX redundant production XXXXXXX XXXX taking XXXX Columbia Pictures, XXXXX Sony already possessed. Secondly, XXXXXX’s XXXXXXXXXXXX XXXXXXXXX because they XXX XXXXXX XXXXXXXXX XXXX XXXXXX’s XXXXXXXX XXXXXXXXXX, and allowed Disney to XXXXX a family friendly entertainment empire. (Paque, XXXX) Thirdly, XXX acquisitions XXX XXX XXXXXXX XX tap XX Disney’s XXXXXXXX capabilities, in areas such as XXXXXXXXXXXX, XXXXXXXXXXX, branding, XXXXXXXXX and sales, XX XXXXX XXXXXXX growth XXX expansion, unlike Sony, which replicated Columbia XXXXXXXX’ capabilities, or News Corp, XXXXX did not know how to successfully XXXXXXXX Myspace’s XXXXXX networks to drive XXXXXXX news XXXXXXXXXXXX. XXXXXXX, Disney’s acquisition XXXXXXX XXX creation XX XXXXXXXX XXXXXXX XXXX XXX conducive XX XXXX-offs.</span></p> <p><span XXXXX="s1"></span> </p> <p><span class="XX">X. XX you XXXXX focusing on billion-XXXXXX franchises has XXXX a XXXX corporate strategy XXX Disney? XXXX are XXXX and XXXX of XXXX strategy?</span></p> <p><span class="XX">Focusing on XXXXXXX-XXXXXX XXXXXXXXXX has been an XXXXXXXXX XXXXXXXXX XXXXXXXX as it allows XXXXXX XX build powerful brands XXXX tremendous market potential, XXX to exploit XXXXXXXXX XXXXXX its properties in terms XX audiences and XXXXXX. XXX example, Star Wars XXX Marvel XXXX XXX often XXX same XXXXXXXXXXX, XXXXX XXXXXX Disney XX cross-sell XXXXXX both product types. XXXX XXXXXXX the opportunity for aggressive market growth. Furthermore, XXXXX XXXXXXXXXX XXXXX XXX near-limitless market XXXXXXXXX XXXXXXXXX.</span></p> <p><span class="s1"></span> </p> <p><span XXXXX="XX">XXXXXXX, Disney XXXXX XXXXXXX disadvantages in XXXXXXXX billion dollar XXXXXXXXXX XXXXXXXXXXX. XXXXXXXX, its innovation XX XXXXXXXXXXX, XX XXXX strategy chooses XXX largest XXXXX titans XX the XXXXXXX of XXXXXXXXXX XXX entrants. XXXXXXXX, XXXXXX XXX suffer XXXX XXXXXXXX XXXXXXX, XX XXX XXXXXXXX XXXXXXXX XX XXXX of the Marvel XX XXXXX demonstrate. (XXXXXXXX, 2010) XXXXXXX, XXXXXX may be XXXXXX to XXXXXXXXX XXXXXXXXXXX, XXX in so doing, may become overreliant XX a few flagship XXXXXX XXX XXXXXXXX XXX growth as a result. (XXXXX, 2016)</span></p> <p><span class="XX"></span> </p> <p><span XXXXX="s1">X. XXXXX the build-XXXXXX-or-XXX XXXXXXXXX, do you XXXXX XXXXXX XXXXXX XXXXXX alternatives to XXXXXXXXXXXX? Why or XXX XXX?</span></p> <p><span XXXXX="s1"></span> </p> <p><span class="XX">Disney should definitely XXXXXX XXXXXXXXXXXX to acquisitions, XXX seek XX XXXXX XXXX properties in-XXXXX rather XXXX XXXXXXXXX or XXXXXX. XXXX XX because a build-XXXXX strategy allows XXXXXX XX have a sustainable XXXXXXXX XXXXXXXX XXX development arm XX XXXXXXXXXXXX produce new XXXXXXXX XXXXXXXX and XXXXXXXXXXXXX properties, while avoiding XXX competition XXXX a buy-XXXXX XXXXXXXX, or XXX XXXXXXXXX XXX XXXXXXXXXXX fees XXXXXXXX in a borrow-based XXXXXXXX.</span></p> <p><span XXXXX="XX"></span> </p> <p><span XXXXX="s1"></span> </p> <p><span XXXXX="s1">X. XXXXX Disney's XXXXX on XXXXXXXX and XXXXXXXXXX billion-XXXXXX franchise, some XXXXXXXX observes now XXXX Disney XXXX as a global XXXXXXXX XXXXXXXX XXXXXXX XXXX Nike rather XXXX a XXXXX XXXXXXX. Do you XXXXX with this XXXXXXXXXXX? Why or XXX not? What XXXXXXXXX XXXXXXXXXXXX would it have XX XXXXXX XX truly a global XXXXXXXX XXXXXXXX XXXXXXX rather than a XXXXX company.</span></p> <p><span XXXXX="XX"></span> </p> <p><span XXXXX="XX">XXXX author agrees with a XXXXXX XXXXXX XXXX XXX XXXXXXXXXXX XXXX Disney resembles a XXXXXX consumer XXXXXXXX XXXXXXX XXXX XXXX, rather XXXX a media XXXXXXX. This XX because Disney, at XXXXXXX, is far more XXXXXX on franchising new XXXXXXX XXXXX XXXX XXXXXXXXXX new media XXXXXXXXXX, which include theme parks, XXXXXXX, toys XXX consumer-XXXXXXX XXXXX. (XXXXX, 2020) XXXXXXXXXXX, Disney XXX shifted its focus XX XXXXXXX non-traditional competencies more aggressively, XXXX XX XXXXXX XXXXX management. XXXXXXX, Disney XX now more exposed XX risks XXXX XXXXX XXXXXXX due to XXX shift XX XXXXX a XXXXXX XXXXXXXX XXXXXXXX company. XXXX XXXXX have XXX following XXXXXXXXX XXXXXXXXXXXX for XXXXXX. XXXXXXXX, XXXXXX would have to XXXXXXXX the additional XXXXX from global supply chains XXX distribution XXXXXXXX. XXXXXXXX, Disney XX XXX able to anchor a XXXX part of its business in XXXXXXXX goods, which are more stable XXXX XXX highly XXXXXXXX XXXXX XXXXXXXX. XXXXXXX, XXXXXX XXXX XX able XX diversify away XXXX XXX XXXXXXXXXXX XXXXXXXX on XXXXX properties. (XXXXX, 2020)</span></p> <p><span XXXXX="XX"></span> </p> <p><span XXXXX="XX">X. XXXX XXXX of corporate strategy is evidenced in Disney's XXXXXXXXX streaming services? What XXX the potential XXXXXXXX and risk of XXXX strategies? </span></p> <p><span XXXXX="XX">XXXXXX’s XXXXXXXXX XXXXXXXX is currently one XX XXXXXXXXXXXXXXX XXX product XXXXXXXXX. Disney’s XXXX XXXX streaming services XXXXXXXXXXXX an XXXXXXX XX diversify into XXXXXXXXXX XXX in-XXXXX streaming production, XXX to XXXXXXX a larger part XX XXX XXXXX XXXXX XXXXX by competing XXXX the XXXXXXXXX XXXXXXX. The XXXXXXXX’s XXXXXXXX include higher XXXXXXXXX growth XXX XXXXXX profits from a XXXXXXXX-XXXXX XXXXXXXXXXXXX XXXXXXXXX. The XXXXXXXX’s risks are XXXXX dilution, XXXX XXXXXXXXXXX XXX XXX potential failure of a platform XX it XXXX XXX reach XXXXXXXX XXXX.</span></p> <p><span XXXXX="s1"></span> </p> <p><span class="s1">References</span></p> <p><span class="XX">XXXXXXXX, J. (2010). XXXXXX's XXXXXX acquisition: a XXXXXXXXX XXXXXXXXX XXXXXXXX.<em>Strategy & XXXXXXXXXX</em>.</span></p> <p><span XXXXX="s1"></span> </p> <p><span class="XX">XXXXX, B. (XXXX).<em>XX XXX XXXXXXXXXX of XXXXXXXXXXX XXXXXXXX the XXXX XXXXX XX The XXXX XXXXXX XXXXXXX?</em>(XXXXXXXX XXXXXXXXXXXX, XXXXXXXXXX XXXXXXXXXX de XXXXXXX).</span></p> <p><span XXXXX="XX"></span> </p> <p><span class="s1">Wasko, J. (XXXX).<em>Understanding Disney: The manufacture XX fantasy</em>. John XXXXX & Sons.</span></p>">
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