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Wine Case
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</span> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>NakedWines.com-Disrupting the Wine Industry</b> </p> <p><b><u>Analyzing NakedWines.com through wine Industry Dynamics</u></b> </p> <p>Before the entry of NakedWines, there were more than seven thousands bonded as well as virtual wineries from the U.S that competed in the global wine industry and approximately half of these were only located in the state of California. At the start of 2012, the number one wine company, E&J Gallo, had captured an estimate market share of about 20% of the entire case wind production. Most of the United States based wine businesses of that time owned and managed a portfolio of a number of wineries and brands. They were well known for providing three-tier distribution system and direct to consumer services (Newton, & Gilinsky, 2015). </p> <p>Nakedwines.com a UK based company was founded in 2008 after which it was launched four years later in 2012. The company’s main driver is the desire and urge of cutting out the intermediaries in the purchasing of wine. Through the company, customers are able to directly order wines from the winemakers and the marketers have been enabled to directly connect with their consumers. Similar to the traditional markXXX, XXXXXXXXXX XXX XXXX consumers are the only people XXXXXXX the XXXXXX XXXX out XX XXX XXXXXXXX (XXXXXXX, 2012). XXX company has made this desire possible XX XXXXXXXXXXXX subscriber XXXXXXX (Angels) XXX XXXXXXXXX of customers XXX support the XXXXXXXXXXX XXXXXXXXXX in XXXXXXXX XXX a handcrafted wine at a reduced price/ lower XXXX. </p> <p><b><u>Why XXXXX Gormley was XXXXXXXXXX?</u></b> </p> <p>The XXX XXX the founder of the XXXXXXXXXX.XXX (XXX) Rowan Gormley in the XXXX spring 2013 XXXXXXX out XXX team XXXXXXXX with XXX XXX XX prioritizing an initiative XXX formulating a XXXXXXXX strategy XXX the XXXXXXX. Rowan XXXXXXX and XXX XXXX XXXX conflicted that they XXX XXX want to be a me-XXX XXXX XXXXXXXX. XXXXXXX was XXXXXXXXXX because XX a clash XX personalities, or perhaps egos, but it XXX XXXXXXXX XXX best XXXXX that ever happened to XXX XXXXXXXXX Nakedwines.XXX would XXXXX XXXX happened, nor would he have gone XX to XXXX it. NWC’s management XXXXXXXXXX XXXX Gormley on XXXXXXX XX focus XX rethinking XXX mobile XXX strategy, XXXXXXXXX customers, or XXXXXXXXX new customers, XXXXXXX some XXXXXXX XXXXXXXX issues XXXXXXXX XXXXXXXX XXXXXXXX and the XXXXXX of capital flow (XXXXXXX, 2008). </p> <p><b><u>NWC XXXXX:</u></b> </p> <p>XX XXX XXXXX XX industry XXXXXXXXXXX XXX XXX laid out XXX goals that: </p> <ul><li>XXXXXXXX XXXXXXX's XXXXXXXX and XXXXXXX XXXXXXXXX XX scale </li><li>XXXXXXXXX XXXXXXX </li><li>XXXXXX customer XXXXXXXXX XXX improve XXXXXXXX XXXXXXXXX </li><li>Increase market XXXXX and managed XXXXXX </li><li>XXXXXXXX customer acquisition XXX XXXXXXXXXXX </li><li>Sustain and XXXXXXX competitive advantages XX compare XX its competitors in XXX wine XXXXXXXX. </li></ul> <p><b><u>XXX Business Model</u></b> </p> <p>XXX XXX XXXXXXXX XXXXX XX XXXXXXXX in raising XXXXX directly from the internet subscribers and XXXXX XXX revenue collected XX fund and XXXXXXX support XXX XXXXXXXXXX around the globe. These winemakers, in turn, XXXXXX XXXXX brands that are consigned XX the nakedwines.XXX XXXXX XXXXX XXXX are indirectly sold XXXXXXX XXX internet to Angels who is XXXXX subscribers XX a discount. XXX subscribers (XXXXXX) represented XXXXX 95 XXXXXXX XX the XXXXXXXXXX.XXX customers XXX it XXXXXXXX an exclusive XXXXXX XX the mobile application in purchasing XXX XXXXXX of XXXXX. XXXXXXXX, XXX expanded its XXXXX to the U.S. and Australia where it has reached XXXXXXXXX of XXXXXXXX XXX expecting XXXX XXXX XXX,000 subscribers XXX XXX expecting XXXX turns in XXXXXXX of about $ XX XXXXXXX in XXXXX XX XXX XXX of the year (XXXXXXX, 2012). </p> <p><b><u>Forces in the XXXXXXXXX XXXXXXXXXXX Impacting XX NWC:</u></b> </p> <p>XXXX XXX consideration XX XXXXXX environmental XXXXXXXXX, it is XXXXX highlighting XXXXXXX change, which XX XXXXX XXX critical XXXXXX XXXXXXXXX most XXXX industries, which include those XXXXX in UK, which in XXXX has a XXXXXX XXXXXXXXX XX the XXX operating XXXXXXXXXXX. The XXXXXXXXXX number XX XXXX XXXXXXXXXX XXX XXXXX XXXXXXXX-based firms XXXX XXXX to XXXXXXX XXXXX XXXXXXXXXXXXXX with the XXXXXXXX in the XXXXXXX change. XXXXX XXXXXXXXXXXXXXXX decisions often call XXX a wider XXXXX XX consideration, which XXXXX XXXX account XXX NWC position, XXX XXX XXXXXXXXXXX’s XXXXXXXXX and values (XXXXXXX &Ward, XXXX). From the case XXXXX, it XXX be established XXXX XXX XXXXXXXXXXXX XXXX production XXXXXXXXX XXX greatly XXXXX XXXXXXX to XXX environment. XXXXX environmental XXXXXXX XXXXXXXXXX XXX industrial XXXXXXXXXX XXX XXX to XXX XXXXXX, which XXXXXXX water, XXXXXXXXX XXXXXXXXX, XXXXXX, XXX XXXXXXXXX; and XXXXXXX XXXX XX the XXXXX footprints, liquid or solid XXXXXX, organic wastes and XXX XXX XXXXXXXXX XXXX XXX XXXXXXXXXX. In XXXX XXXXXXXXXX, XXXXX has XXXX a growing XXXXXXXXX XXXXXXXX on improving XXX environmental XXXXXXXXXXXXXX in the XXXX industry and XXXX call XXXXXXX all stakeholders in XXX industry (XXXXXXX, XXXX). </p> <p><b><u>XXXXX XXXXXXXXXXXXX XXXXXX XXX their XXXXXX XX NWC:</u></b> </p> <p>The environmental XXXXXXXXXXXXXX XXXXXXXXX XX XX XXX XXXX is one XX the XXXXX macro environmental forces because of the XXXXXXXX itself XXX partly XXXXXXX XX XXX XXXXXXXX XXXXXXX XXXXXXX XXXXXXX such XX XXX extreme or frequent XXXXXXX XXXXXXXXXX and less XXXXXXXX among others. Furthermore, most wine XXXXXXXXX are increasingly raising the concern of XXX carbon XXXXXXXXX XXXXXXXXX, which XXXX adds to the XXXXXXXX to the XXXX industry to improve on XXXXX environmental influences (Peppard &XXXX, 2016). XXX XXXXX XXXXX XXXXXXXXXXXXX forces XXXXXXXXX XXX XXXXXXX: the water XXXXXXXX XXXXX directly XXXXXX XXXX salinization among XXXXXX, are the XXXXXX XXXXXXXXXX for the wine sector XXXXXXXXX, and XXX poor XXXXXXXXXX funding XX XXXXXX environment XXXXXXXX zones for XXX XXXXXXXX. </p> <p><b><u>XXX XXXXXXXXXXXX XXX XXXXX needs:</u></b> </p> <p>XXXXXXXXXX.XXX stakeholders range XXXX those XXX pick the XXXXXX XX XXXXX XXX drink it. It includes all those individuals XXX XXX involved XXXX the XXXXX XXXXXXXXXX XX XXX raw materials XX those who discover and XXXXX XXX XXXXX. Mainly it includes suppliers, employees, customers, investors, XXX distributors. XXXXXXXXX XXXXXX XXXX to XX XXXXXXXXX with XXX XXXXXXX XX XXXXX at affordable prices. XXXXXXXXX XXXX XX XX motivated XXXXXXX XXXXXXXXXX or XX XXXXX XXXXXXXXX more efficiently XXXX their superiors. XXXXXXXXX want not only XXXXXXXX over XXXXX XXXXXXXXXX XXX XXXX high XXXXXXX in XXX end. XXX suppliers want the ease of XXXXX XXXXXXXX with XXX. Distributors expect from XXX XX react to XXXXXX changes and to XXXXXX XXX, XXXXXXXX XXXXX in the XXX. </p> <p><b><u>SWOT Analysis XXX NWC:</u></b> </p> <p>XXXXXXX the XXXX XXXXXXXX XX XXX NakedWine.XXX case, it can XX established that XXX XXXXXXXXXXX strength of the XXXXXXX XX XXX XXXXXXX to XXXXXXX and converting XXXXXXXXX XXX the application XX online vouchers. XXX company XXXXXXX excels in XXXXXXXX XXX existing clients XX integrating XXX social XXXXXXXXXX features XXXXXX XXX XXXXXXX (XXXXXXX, 2012). </p> <p>Despite XXX XXXXX strengths, the XXXXXXX also XXXXXXXXXXX XXXX form XX XXXXXXXXXX, XXXXX XXXXXXXX XXX XXXXXXXXXXX from XXX social marketing XXXXX since XXXX XXXXX X.4 XXXXXXX get XX XXX XXXXXXX. XXXXXXX, XXX un-engaging XXXXX created XXXXXXXX XXXX as the YouTube videos XXX shared XXXXXXX times and XXXXXXXX XXX viewers XXXX XXXXXX it XXXX to XXXXX out to XXX customers. </p> <p>XX XXXXXXXX XX XXXXX XXXXXXXXXX, the XXXXXXX also XXXXXXXXXXX XXX following XXXXXXX: XXX XXXX taxes on wine XXX XXX dynamic XXXXXX of the grapes XXXXXXX XX inflation XXXXXXXXXX XXXXXX XXX XXXXXX of the XXXXXXX (XXXXXXX, XXXX). There are relatively low barriers XXX XXXX-XXXX XXXXX. </p> <p>However, Nakedwines.XXX XXXXXX XXX XXXX of XXXXXXXXXXXXX in XXX online marketing XXXXXXXX. It XXX XXXXXXX customer engagement ability where it interacts XXXX XXX current XXXXXXXXX through focus XXXXXXX reviews XXX blogs and XXX XXX XXXXXXXXXX XXXXXXXX with XXX winemakers XXX other XXXXXXXXX. XXX XXXXXXX XXX an effective XXXXXXXX XXXXXXXXXXX XXX XXXXXXXXXX technique through a partnership XXXX the online XXXXXX sites XXX via XXX XXXXXXXXXXX of XXXXXXXX XX part XX XXXX-XXX (XXXXXX, & XXXXXXXX, XXXX). </p> <p><b><u>XXX positioned XX XXXX advantage and Overcome Challenges</u></b> </p> <p>Despite the fact XXXX Gormley recognizes XXXX his young company XXX XXXXXXX resources XXX which he XXX XXXX initiative next year, XXX company can overcome XXX XXXXXXXXXX XXXXXXXXXX. XXX can take a XXXXXXXXXXX advantage over other firms XXXXXX XXX wine industry XXXXXXX XXX incorporation XX new XXXX of engaging XXXXXXXXX. XXX XXXXXXX XXX rely on a XXXXXX of XXXXX to engage XXXXX new XXXXXXXXX XXXX XX which includes the integration of e-XXXXXXXX XXX XXXXXX networks, XXX XXXXXXXXXXX of online coupons, influencer marketing, and XXXXXXX wine clubs. XXX XXXX also XXXXXXXXX every concern XXXXXXXXX to XXX large XXXXX’ XXXXXXXXXXXX XX XXXXXXX XXXXX XXX charging XX high prices (XXXXXXX &Ward, XXXX). XXXXXXXX, XXX current strategic plans XX XXX XXXXXXX XXX aimed XX XXXXXXX attention and making improvements XX the brand visibility through XXX social XXXXX pages XXX via XXX XXXXXXX. XXX XXXXXXX XXXXXXX XXX XXXXXXXXXX, which XXX XXXXXXXXX XX improving XX the weaknesses, XXX threats which it XXXXX. XXXXX XXX XXXX XXXXXXXX through the XXXXXXXXXXXXX of the XXXXXXXXX XXXXXXX communication XXXXXXXXXX, content XXXXXXXXX, and XXXXXX XXXXX (Peppard &XXXX, 2016). XXXXXXX, XXX company XXXXXXX relies XX mailing to keep in XXXXX XXXX their XXXXXXXXX. XXX customers often receive XXXXXX related XX orders, XXXXX emphasizes XX XXX XXXX discounts XXXXXXX XX them, winemakers XX the year, the XXXX XXXXXX of XXX XXXXXXX, and XXX delightful XXX surprising free samples and XXXX bottles of the XXXX (XXXXXXX, 2012). </p> <p>In XXXXXXXXXX, the company needs to ensure that all its XXXXXXXXX XXXXXXXX acquire a XXXXXXXXXXXXX XXXX benchmark, XXXXX XXXXXXXX conversion XXXXX, referrals, XXXXXXXXXXX XXXXX, and clicks XXXXXXX XXXXX XXXXX others, which XXXX XXXXX XXXX to XXXXXXXXXXX XXXXXXX every strategic action, XXXXX has XXXX XXXXXXXXXXX. XXXX will XXXXXX XXX XXXXXXX makes an XXXXXXXXXX of its XXXXXXXX XXXXX XXX XXXXXXXXX which areas XXXXX XXXXXXX intervention for XXXXXXXXXXX. XXXXXXX, the XXXXXXX needs to frequently XXXXXX XXX customers to XXXXXX XX with XXX winemakers, XXX preferences, rate XXX XXXXX, XXXXXXXX the XXX, and XXXX their service. XXXXXXX XXXX initiative, XXX XXXXXXX will realize XXXXX customer’s XXXXXXXXXX, prospect, and XXXXXXX XXXX it make the XXXXXXXXX XXXXXXX or XXXXXXXXXXXX (Michael, XXXX). </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b><u>Reference</u></b> </p> <p>XXXXXX,S.X., & Gilinsky,X. (XXXX). NakedWines.com—Disrupting XXX Wine Industry? <i>North American Case Research XXXXXXXXXXX, XXX</i>, <i>XX</i>(4), X-XX. Retrieved XXXX <a XXXX="XXXXX://XXXX.blackboard.XXX/XXXXXXXXXX/pid-1001536-dt-content-rid-4034912_1/XXXXXXX/XXXXXX-XX-XXXXXX-2020/XXXXXXXXX%XXXXXXXXXX%XXXXXXXXX-Situation%XXXXXXXXXX.pdf">https://XXXX.blackboard.XXX/bbcswebdav/XXX-XXXXXXX-dt-content-rid-XXXXXXXXX/XXXXXXX/MKT520-01-XXXXXX-2020/Mark...</a> </p> <p> </p> <p>XXXXXXX, X., & XXXX, J. (2016). The strategic XXXXXXXXXX XX XXXXXXXXXXX XXXXXXX: Building a XXXXXXX strategy. XXXX XXXXX & XXXX. </p> <p>Michael, X. (XXXX). "XXX Five Competitive Forces XXXX XXXXX Strategy". Harvard XXXXXXXX XXXXXX. </p> <p>Rickman, C. (2012). XXX XXXXXXX Business XXXXX-up Workbook: The XXXXXXXX Step-by-XXXX Guide to Succeeding Online XXXX Start-XX XX XXXX. XXXX XXXXX & XXXX. </p> <p> </p> <p> </p><p><br></p>">
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