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Wine Case
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</span> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b>NakedWines.com-Disrupting the Wine Industry</b> </p> <p><b><u>Analyzing NakedWines.com through wine Industry Dynamics</u></b> </p> <p>Before the entry of NakedWines, there were more than seven thousands bonded as well as virtual wineries from the U.S that competed in the global wine industry and approximately half of these were only located in the state of California. At the start of 2012, the number one wine company, E&J Gallo, had captured an estimate market share of about 20% of the entire case wind production. Most of the United States based wine businesses of that time owned and managed a portfolio of a number of wineries and brands. They were well known for providing three-tier distribution system and direct to consumer services (Newton, & Gilinsky, 2015). </p> <p>Nakedwines.com a UK based company was founded in 2008 after which it was launched four years later in 2012. The company’s main driver is the desire and urge of cutting out the intermediaries in the purchasing of wine. Through the company, customers are able to directly order wines from the winemakers and the marketers have been enabled to directly connect with their consumers. Similar to the traditional markXXX, XXXXXXXXXX XXX wine consumers XXX XXX XXXX XXXXXX XXXXXXX XXX better deal out of the business (Rickman, 2012). The XXXXXXX XXX XXXX XXXX desire possible by establishing subscriber members (Angels) and community of XXXXXXXXX who XXXXXXX XXX XXXXXXXXXXX winemakers in exchange for a handcrafted wine at a reduced price/ lower XXXX. </p> <p><b><u>Why XXXXX XXXXXXX was XXXXXXXXXX?</u></b> </p> <p>The XXX XXX XXX XXXXXXX of XXX XXXXXXXXXX.XXX (XXX) XXXXX Gormley in the late XXXXXX 2013 XXXXXXX out his team XXXXXXXX XXXX the aim of XXXXXXXXXXXX an XXXXXXXXXX and formulating a XXXXXXXX XXXXXXXX XXX the XXXXXXX. Rowan Gormley XXX XXX team XXXX conflicted XXXX XXXX XXX not XXXX XX be a me-XXX XXXX retailer. Gormley was XXXXXXXXXX because of a XXXXX XX personalities, or perhaps XXXX, but it XXX honestly the XXXX thing XXXX XXXX happened XX him XXXXXXXXX Nakedwines.com XXXXX never have happened, nor would he XXXX gone XX to lead it. XXX’s XXXXXXXXXX conflicted XXXX XXXXXXX on XXXXXXX XX focus XX rethinking XXX XXXXXX app XXXXXXXX, retaining XXXXXXXXX, or acquiring new XXXXXXXXX, however XXXX XXXXXXX XXXXXXXX XXXXXX XXXXXXXX XXXXXXXX building and the growth of capital flow (Michael, 2008). </p> <p><b><u>NWC Goals:</u></b> </p> <p>In XXX XXXXX of industry XXXXXXXXXXX NWC XXX XXXX out XXX goals that: </p> <ul><li>XXXXXXXX company's XXXXXXXX and achieve economies XX XXXXX </li><li>Financial XXXXXXX </li><li>Reduce customer XXXXXXXXX and XXXXXXX customer retention </li><li>XXXXXXXX XXXXXX XXXXX XXX managed growth </li><li>Increase XXXXXXXX XXXXXXXXXXX XXX XXXXXXXXXXX </li><li>Sustain XXX XXXXXXX XXXXXXXXXXX XXXXXXXXXX XX XXXXXXX to its XXXXXXXXXXX in the wine industry. </li></XX> <p><b><u>XXX Business XXXXX</u></b> </p> <p>XXX NWC XXXXXXXX XXXXX XX involved in raising XXXXX directly from XXX XXXXXXXX XXXXXXXXXXX XXX XXXXX XXX revenue collected to XXXX XXX provide support XXX XXXXXXXXXX XXXXXX the globe. XXXXX winemakers, in turn, XXXXXX fresh XXXXXX that XXX XXXXXXXXX to XXX nakedwines.com XXXXX which they XXX XXXXXXXXXX XXXX through XXX internet to Angels XXX is their subscribers XX a discount. XXX XXXXXXXXXXX (Angels) XXXXXXXXXXX XXXXX 95 XXXXXXX of the Nakedwines.XXX XXXXXXXXX and it received an exclusive XXXXXX to XXX mobile XXXXXXXXXXX in XXXXXXXXXX XXX XXXXXX of wines. Recently, XXX XXXXXXXX its wings XX XXX X.S. XXX Australia XXXXX it XXX XXXXXXX XXXXXXXXX of boasting XXX expecting more XXXX XXX,XXX XXXXXXXXXXX and are XXXXXXXXX XXXX XXXXX in XXXXXXX XX about $ 96 XXXXXXX in sales XX the XXX XX the XXXX (XXXXXXX, XXXX). </p> <p><b><u>Forces in the XXXXXXXXX XXXXXXXXXXX Impacting on NWC:</u></b> </p> <p>With the consideration of XXXXXX XXXXXXXXXXXXX challenge, it is worth highlighting climate XXXXXX, which is among XXX critical XXXXXX affecting XXXX XXXX industries, which XXXXXXX those based in XX, which in XXXX XXX a direct influence XX the XXX operating environment. XXX increasing XXXXXX of XXXX industries and other resource-based firms will have XX conduct major transformation XXXX XXX progress in the climate XXXXXX. XXXXX transformational decisions often call XXX a XXXXX sense XX XXXXXXXXXXXXX, XXXXX XXXXX into XXXXXXX XXX XXX XXXXXXXX, XXX XXX XXXXXXXXXXX’s XXXXXXXXX and values (XXXXXXX &XXXX, 2016). From XXX XXXX XXXXX, it XXX XX XXXXXXXXXXX XXXX XXX conventional wine XXXXXXXXXX XXXXXXXXX can greatly XXXXX XXXXXXX to the environment. These environmental damages XXXXXXXXXX the industrial XXXXXXXXXX XXX XXX XX the inputs, which include XXXXX, XXXXXXXXX XXXXXXXXX, XXXXXX, XXX chemicals; XXX outputs such XX the water footprints, liquid or solid wastes, XXXXXXX wastes and the XXX XXXXXXXXX from XXX winemakers. XX this XXXXXXXXXX, there XXX been a XXXXXXX worldwide XXXXXXXX on XXXXXXXXX XXX environmental XXXXXXXXXXXXXX in XXX XXXX XXXXXXXX and this call XXXXXXX all stakeholders in XXX XXXXXXXX (Michael, 2008). </p> <p><b><u>Macro XXXXXXXXXXXXX XXXXXX and their XXXXXX XX XXX:</u></b> </p> <p>The environmental XXXXXXXXXXXXXX challenge XX on the XXXX is one of the major XXXXX XXXXXXXXXXXXX forces because of XXX XXXXXXXX itself and XXXXXX because of XXX XXXXXXXX climate changes impacts such XX XXX XXXXXXX or frequent XXXXXXX XXXXXXXXXX and XXXX XXXXXXXX XXXXX XXXXXX. Furthermore, XXXX wine XXXXXXXXX XXX increasingly raising XXX concern of the carbon footprint XXXXXXXXX, XXXXX also XXXX XX the pressure to the XXXX industry XX XXXXXXX on their environmental influences (XXXXXXX &Ward, XXXX). XXX other XXXXX XXXXXXXXXXXXX XXXXXX impacting NWC include: XXX water shortage which directly XXXXXX soil salinization XXXXX XXXXXX, are XXX global XXXXXXXXXX for the wine sector worldwide, XXX the XXXX government funding XX XXXXXX environment XXXXXXXX XXXXX XXX XXX XXXXXXXX. </p> <p><b><u>NWC XXXXXXXXXXXX and XXXXX XXXXX:</u></b> </p> <p>XXXXXXXXXX.XXX XXXXXXXXXXXX range from XXXXX who pick the grapes to XXXXX XXX XXXXX it. It XXXXXXXX XXX XXXXX XXXXXXXXXXX XXX XXX involved from the basic XXXXXXXXXX of the raw XXXXXXXXX to those who discover XXX drink its XXXXX. XXXXXX it XXXXXXXX XXXXXXXXX, employees, customers, investors, and distributors. XXXXXXXXX XXXXXX want XX be XXXXXXXXX XXXX the XXXXXXX of wines XX affordable prices. Employees want XX XX XXXXXXXXX through engagement or XX share XXXXXXXXX XXXX efficiently XXXX XXXXX XXXXXXXXX. Investors want not only security over XXXXX investment XXX XXXX XXXX profits in XXX end. XXX suppliers want XXX XXXX of doing XXXXXXXX with XXX. Distributors expect XXXX XXX XX XXXXX to XXXXXX XXXXXXX XXX to XXXXXX new, exciting wines in the XXX. </p> <p><b><u>SWOT Analysis XXX NWC:</u></b> </p> <p>XXXXXXX the XXXX XXXXXXXX XX the NakedWine.XXX XXXX, it XXX XX established XXXX XXX fundamental strength of the company is XXX ability to XXXXXXX XXX converting consumers XXX the application XX online vouchers. The company XXXXXXX excels in XXXXXXXX XXX XXXXXXXX clients XX XXXXXXXXXXX XXX social networking XXXXXXXX within XXX XXXXXXX (XXXXXXX, XXXX). </p> <p>XXXXXXX XXX these XXXXXXXXX, the company also XXXXXXXXXXX some form of weaknesses, which XXXXXXXX XXX interaction from the XXXXXX marketing sites XXXXX only XXXXX 1.X XXXXXXX XXX to XXX website. XXXXXXX, XXX XX-engaging brand XXXXXXX contents such as the XXXXXXX XXXXXX are shared limited XXXXX and XXXXXXXX XXX XXXXXXX thus XXXXXX it XXXX XX reach out XX new XXXXXXXXX. </p> <p>In addition XX XXXXX weaknesses, the company XXXX XXXXXXXXXXX the XXXXXXXXX threats: The huge taxes XX XXXX and XXX dynamic prices XX the grapes XXXXXXX XX XXXXXXXXX XXXXXXXXXX affect XXX growth XX the XXXXXXX (XXXXXXX, XXXX). There are XXXXXXXXXX XXX barriers for pure-XXXX XXXXX. </p> <p>XXXXXXX, XXXXXXXXXX.com XXXXXX XXX pool XX opportunities in the online XXXXXXXXX XXXXXXXX. XX has greater XXXXXXXX XXXXXXXXXX ability where it XXXXXXXXX with the XXXXXXX XXXXXXXXX XXXXXXX XXXXX product XXXXXXX XXX XXXXX XXX via the networking platform XXXX XXX XXXXXXXXXX and XXXXX customers. The company has an effective XXXXXXXX XXXXXXXXXXX and conversion technique XXXXXXX a partnership XXXX the online XXXXXX XXXXX XXX via XXX integration of XXXXXXXX as XXXX XX XXXX-XXX (XXXXXX, & Gilinsky, 2015). </p> <p><b><u>XXX positioned to XXXX advantage XXX XXXXXXXX Challenges</u></b> </p> <p>XXXXXXX XXX XXXX XXXX Gormley recognizes that his XXXXX company XXX XXXXXXX XXXXXXXXX XXX which he XXX XXXX XXXXXXXXXX XXXX XXXX, the company XXX overcome XXX XXXXXXXXXX challenges. XXX XXX XXXX a competitive XXXXXXXXX over other firms XXXXXX XXX XXXX XXXXXXXX XXXXXXX XXX incorporation of XXX ways of engaging customers. XXX company XXX rely on a number of XXXXX XX engage XXXXX new XXXXXXXXX XXXX of XXXXX includes the XXXXXXXXXXX XX e-XXXXXXXX and XXXXXX networks, the application XX online coupons, influencer marketing, and XXXXXXX wine clubs. The XXXX XXXX XXXXXXXXX XXXXX XXXXXXX connected XX the large firms’ XXXXXXXXXXXX XX XXXXXXX firms XXX XXXXXXXX XX high XXXXXX (XXXXXXX &Ward, 2016). XXXXXXXX, XXX current XXXXXXXXX XXXXX XX the company XXX aimed XX drawing attention and making improvements on the XXXXX XXXXXXXXXX through XXX XXXXXX media XXXXX XXX via its XXXXXXX. The XXXXXXX employs the strategies, which are XXXXXXXXX XX improving on the weaknesses, XXX XXXXXXX XXXXX it faces. XXXXX are XXXX possible through the XXXXXXXXXXXXX of XXX XXXXXXXXX XXXXXXX XXXXXXXXXXXXX XXXXXXXXXX, content marketing, and XXXXXX media (XXXXXXX &XXXX, 2016). XXXXXXX, the company heavily XXXXXX XX mailing XX keep in touch XXXX their XXXXXXXXX. The customers often XXXXXXX emails related XX XXXXXX, XXXXX XXXXXXXXXX on XXX XXXX discounts offered to XXXX, XXXXXXXXXX of XXX year, the wine events XX XXX XXXXXXX, and XXX delightful and surprising XXXX XXXXXXX and XXXX XXXXXXX XX the wine (Rickman, XXXX). </p> <p>In XXXXXXXXXX, XXX XXXXXXX XXXXX XX ensure that all XXX budgetary elements XXXXXXX a XXXXXXXXXXXXX XXXX benchmark, which includes XXXXXXXXXX rates, referrals, demographic reach, and XXXXXX through rates XXXXX others, which will allow them XX effectively XXXXXXX every XXXXXXXXX action, which XXX been XXXXXXXXXXX. XXXX will XXXXXX XXX company XXXXX an XXXXXXXXXX of its XXXXXXXX XXXXX XXX XXXXXXXXX XXXXX areas XXXXX require intervention for XXXXXXXXXXX. Further, the XXXXXXX needs to XXXXXXXXXX invite new customers to follow up XXXX XXX winemakers, XXX preferences, rate XXX XXXXX, download the app, and XXXX their service. XXXXXXX XXXX XXXXXXXXXX, XXX company will XXXXXXX their XXXXXXXX’s perception, prospect, and thereby XXXX it make XXX XXXXXXXXX changes or XXXXXXXXXXXX (XXXXXXX, XXXX). </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><b><u>Reference</u></b> </p> <p>XXXXXX,S.K., & XXXXXXXX,X. (XXXX). XXXXXXXXXX.com—Disrupting XXX XXXX XXXXXXXX? <i>XXXXX American XXXX XXXXXXXX XXXXXXXXXXX, XXX</i>, <i>35</i>(4), X-XX. Retrieved from <a XXXX="XXXXX://XXXX.XXXXXXXXXX.com/bbcswebdav/XXX-XXXXXXX-dt-content-rid-4034912_1/XXXXXXX/MKT520-XX-XXXXXX-XXXX/Marketing%20Analysis%20Toolkit-Situation%XXXXXXXXXX.pdf">XXXXX://scsu.XXXXXXXXXX.XXX/XXXXXXXXXX/pid-XXXXXXX-dt-content-XXX-4034912_1/XXXXXXX/MKT520-01-SPRING-2020/XXXX...</a> </p> <p> </p> <p>XXXXXXX, X., & Ward, J. (XXXX). XXX strategic XXXXXXXXXX of XXXXXXXXXXX systems: XXXXXXXX a XXXXXXX strategy. John XXXXX & Sons. </p> <p>XXXXXXX, X. (XXXX). "XXX Five Competitive Forces XXXX Shape Strategy". Harvard Business Review. </p> <p>XXXXXXX, C. (2012). The Digital Business Start-up Workbook: XXX Ultimate XXXX-XX-XXXX XXXXX to XXXXXXXXXX XXXXXX from Start-up to Exit. John Wiley & XXXX. </p> <p> </p> <p> </p><p><XX></p>">
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