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NakedWines.com-Disrupting the Wine Industry
Analyzing NakedWines.com through wine Industry Dynamics
Before the entry of NakedWines, there were more than seven thousands bonded as well as virtual wineries from the U.S that competed in the global wine industry and approximately half of these were only located in the state of California. At the start of 2012, the number one wine company, E&J Gallo, had captured an estimate market share of about 20% of the entire case wind production. Most of the United States based wine businesses of that time owned and managed a portfolio of a number of wineries and brands. They were well known for providing three-tier distribution system and direct to consumer services (Newton, & Gilinsky, 2015).
Nakedwines.com a UK based company was founded in 2008 after which it was launched four years later in 2012. The company’s main driver is the desire and urge of cutting out the intermediaries in the purchasing of wine. Through the company, customers are able to directly order wines from the winemakers and the marketers have been enabled to directly connect with their consumers. Similar to the traditional markXXX, winemakers and wine XXXXXXXXX XXX XXX only XXXXXX XXXXXXX XXX XXXXXX deal out of XXX XXXXXXXX (Rickman, 2012). XXX company has XXXX XXXX XXXXXX XXXXXXXX by XXXXXXXXXXXX subscriber XXXXXXX (XXXXXX) and community of customers who XXXXXXX the independent winemakers in exchange for a handcrafted wine XX a XXXXXXX price/ lower cost.
Why XXXXX XXXXXXX XXX XXXXXXXXXX?
The CEO XXX XXX XXXXXXX XX the XXXXXXXXXX.XXX (XXX) Rowan XXXXXXX in the late XXXXXX 2013 brought out XXX team XXXXXXXX with XXX XXX XX XXXXXXXXXXXX an initiative and XXXXXXXXXXX a XXXXXXXX strategy XXX the XXXXXXX. XXXXX Gormley and his XXXX were conflicted that they did not want to be a XX-too wine retailer. XXXXXXX XXX XXXXXXXXXX XXXXXXX of a XXXXX XX XXXXXXXXXXXXX, or XXXXXXX egos, XXX it XXX honestly the best XXXXX XXXX XXXX XXXXXXXX to XXX XXXXXXXXX Nakedwines.XXX would XXXXX XXXX XXXXXXXX, nor XXXXX he have gone XX XX XXXX it. XXX’s XXXXXXXXXX XXXXXXXXXX with XXXXXXX XX whether XX focus XX rethinking the mobile app XXXXXXXX, retaining customers, or XXXXXXXXX new customers, however XXXX XXXXXXX pressing issues XXXXXXXX capacity building XXX XXX growth XX XXXXXXX flow (XXXXXXX, 2008).
NWC Goals:
In XXX light of XXXXXXXX environment NWC XXX laid out XXX XXXXX that:
- Increase XXXXXXX's XXXXXXXX XXX achieve XXXXXXXXX of scale
- XXXXXXXXX success
- XXXXXX customer XXXXXXXXX XXX XXXXXXX customer XXXXXXXXX
- XXXXXXXX XXXXXX XXXXX and XXXXXXX XXXXXX
- XXXXXXXX XXXXXXXX acquisition and XXXXXXXXXXX
- XXXXXXX and XXXXXXX competitive XXXXXXXXXX as compare XX XXX competitors in the wine industry.
XXX Business Model
XXX XXX XXXXXXXX model XX XXXXXXXX in raising XXXXX XXXXXXXX XXXX XXX internet subscribers XXX XXXXX the revenue XXXXXXXXX XX fund and provide XXXXXXX XXX XXXXXXXXXX around XXX globe. XXXXX winemakers, in XXXX, XXXXXX fresh brands that are consigned to XXX nakedwines.XXX after XXXXX XXXX are XXXXXXXXXX sold through XXX internet to Angels XXX XX XXXXX XXXXXXXXXXX XX a discount. The XXXXXXXXXXX (Angels) represented about 95 XXXXXXX of XXX Nakedwines.com XXXXXXXXX XXX it XXXXXXXX an XXXXXXXXX access to XXX XXXXXX XXXXXXXXXXX in purchasing and XXXXXX XX wines. Recently, XXX expanded its wings to the X.S. and Australia where it has XXXXXXX breakeven XX XXXXXXXX XXX expecting more XXXX XXX,000 XXXXXXXXXXX and are expecting XXXX turns in XXXXXXX XX XXXXX $ XX million in XXXXX XX XXX end XX the year (Rickman, 2012).
XXXXXX in the XXXXXXXXX Environment XXXXXXXXX on NWC:
XXXX the consideration of XXXXXX environmental challenge, it XX XXXXX highlighting XXXXXXX XXXXXX, which XX XXXXX XXX critical XXXXXX XXXXXXXXX XXXX wine XXXXXXXXXX, XXXXX include XXXXX XXXXX in XX, XXXXX in turn has a XXXXXX XXXXXXXXX XX the XXX operating XXXXXXXXXXX. The increasing number XX wine industries XXX other XXXXXXXX-based firms will have to conduct XXXXX XXXXXXXXXXXXXX XXXX XXX progress in the XXXXXXX change. XXXXX XXXXXXXXXXXXXXXX decisions XXXXX call for a XXXXX sense XX XXXXXXXXXXXXX, XXXXX takes XXXX XXXXXXX the NWC position, XXX the stakeholder’s XXXXXXXXX XXX values (Peppard &XXXX, 2016). XXXX XXX case study, it XXX be established XXXX the conventional wine XXXXXXXXXX XXXXXXXXX can XXXXXXX XXXXX XXXXXXX to XXX XXXXXXXXXXX. XXXXX environmental damages XXXXXXXXXX the XXXXXXXXXX XXXXXXXXXX are XXX XX XXX inputs, XXXXX include XXXXX, packaging materials, XXXXXX, and XXXXXXXXX; XXX outputs XXXX as XXX water footprints, liquid or solid wastes, XXXXXXX XXXXXX and the CO2 emissions XXXX XXX winemakers. In this connection, XXXXX has XXXX a XXXXXXX XXXXXXXXX pressure on improving the environmental XXXXXXXXXXXXXX in the wine industry XXX this XXXX XXXXXXX XXX stakeholders in XXX industry (Michael, XXXX).
XXXXX XXXXXXXXXXXXX Forces XXX their Impact on XXX:
XXX environmental XXXXXXXXXXXXXX XXXXXXXXX XX on XXX XXXX XX one of XXX major macro environmental forces XXXXXXX XX the XXXXXXXX XXXXXX and partly XXXXXXX of the XXXXXXXX XXXXXXX XXXXXXX impacts such as the extreme or frequent XXXXXXX XXXXXXXXXX XXX less rainfall XXXXX others. XXXXXXXXXXX, XXXX XXXX consumers XXX XXXXXXXXXXXX XXXXXXX XXX XXXXXXX XX XXX XXXXXX XXXXXXXXX XXXXXXXXX, XXXXX also XXXX to the XXXXXXXX XX the wine XXXXXXXX to improve XX their environmental XXXXXXXXXX (XXXXXXX &XXXX, 2016). The other macro environmental forces XXXXXXXXX NWC XXXXXXX: XXX water shortage XXXXX XXXXXXXX affect XXXX XXXXXXXXXXXX XXXXX XXXXXX, XXX XXX XXXXXX challenges XXX XXX wine sector XXXXXXXXX, and the poor government XXXXXXX XX XXXXXX environment friendly XXXXX for the XXXXXXXX.
NWC Stakeholders and their XXXXX:
NakedWines.XXX stakeholders XXXXX from those XXX XXXX the XXXXXX to those XXX XXXXX it. XX includes XXX XXXXX XXXXXXXXXXX XXX are XXXXXXXX XXXX XXX XXXXX XXXXXXXXXX XX XXX XXX materials to those who XXXXXXXX and XXXXX its XXXXX. Mainly it XXXXXXXX XXXXXXXXX, employees, XXXXXXXXX, investors, and distributors. XXXXXXXXX XXXXXX XXXX to be satisfied with the XXXXXXX of wines XX XXXXXXXXXX XXXXXX. XXXXXXXXX XXXX to be motivated XXXXXXX XXXXXXXXXX or to share knowledge XXXX efficiently XXXX XXXXX XXXXXXXXX. XXXXXXXXX want XXX only security XXXX XXXXX investment XXX XXXX high profits in the XXX. The XXXXXXXXX want the XXXX of XXXXX business XXXX NWC. XXXXXXXXXXXX expect XXXX XXX XX react XX market XXXXXXX XXX to XXXXXX XXX, exciting wines in the XXX.
XXXX XXXXXXXX for XXX:
Through the XXXX analysis of XXX NakedWine.XXX XXXX, it XXX XX XXXXXXXXXXX that the XXXXXXXXXXX strength of XXX company is its XXXXXXX to XXXXXXX and converting XXXXXXXXX via XXX XXXXXXXXXXX of online vouchers. The company further excels in XXXXXXXX XXX XXXXXXXX XXXXXXX by integrating the XXXXXX networking features XXXXXX XXX XXXXXXX (XXXXXXX, 2012).
Despite XXX these strengths, XXX XXXXXXX XXXX experiences some XXXX XX weaknesses, XXXXX includes XXX interaction from the social marketing sites since XXXX XXXXX 1.4 percent XXX to the XXXXXXX. XXXXXXX, XXX un-engaging brand created XXXXXXXX XXXX as the YouTube videos are shared limited times and XXXXXXXX low viewers XXXX making it hard XX XXXXX out XX XXX XXXXXXXXX.
XX XXXXXXXX XX these weaknesses, the company XXXX XXXXXXXXXXX XXX following XXXXXXX: The XXXX XXXXX on XXXX XXX the dynamic XXXXXX XX the grapes because XX XXXXXXXXX XXXXXXXXXX XXXXXX the XXXXXX of the company (XXXXXXX, XXXX). There are XXXXXXXXXX low barriers for XXXX-play sites.
XXXXXXX, Nakedwines.XXX enjoys XXX XXXX XX opportunities in XXX online XXXXXXXXX platform. It has XXXXXXX XXXXXXXX XXXXXXXXXX ability where it interacts with XXX current customers XXXXXXX focus XXXXXXX reviews XXX XXXXX XXX via XXX networking platform with the winemakers and other XXXXXXXXX. XXX company has an effective XXXXXXXX XXXXXXXXXXX and conversion technique XXXXXXX a partnership XXXX XXX XXXXXX coupon sites and via XXX XXXXXXXXXXX XX XXXXXXXX as XXXX of XXXX-XXX (XXXXXX, & XXXXXXXX, XXXX).
NWC XXXXXXXXXX XX XXXX XXXXXXXXX XXX Overcome Challenges
XXXXXXX XXX XXXX XXXX XXXXXXX XXXXXXXXXX that XXX young XXXXXXX XXX limited resources XXX which he can take XXXXXXXXXX XXXX year, the XXXXXXX can XXXXXXXX XXX recognized challenges. XXX can XXXX a XXXXXXXXXXX XXXXXXXXX over XXXXX firms XXXXXX XXX wine industry XXXXXXX XXX incorporation XX XXX ways XX engaging customers. XXX XXXXXXX can XXXX XX a XXXXXX of XXXXX to XXXXXX XXXXX new XXXXXXXXX some of which includes the integration of e-XXXXXXXX and social networks, XXX XXXXXXXXXXX XX XXXXXX coupons, XXXXXXXXXX XXXXXXXXX, XXX XXXXXXX wine XXXXX. The firm also addresses every XXXXXXX XXXXXXXXX to XXX large XXXXX’ exploitation XX XXXXXXX XXXXX XXX charging of XXXX XXXXXX (XXXXXXX &XXXX, XXXX). XXXXXXXX, the XXXXXXX strategic XXXXX XX the XXXXXXX are XXXXX at drawing XXXXXXXXX and making improvements XX XXX brand XXXXXXXXXX through its social media XXXXX and via its XXXXXXX. XXX XXXXXXX employs the strategies, which XXX XXXXXXXXX XX improving on XXX XXXXXXXXXX, XXX XXXXXXX which it faces. XXXXX are XXXX possible XXXXXXX XXX incorporation XX XXX XXXXXXXXX offline communication strategies, XXXXXXX XXXXXXXXX, and social media (XXXXXXX &XXXX, XXXX). XXXXXXX, the company heavily XXXXXX on mailing XX XXXX in touch XXXX their customers. XXX XXXXXXXXX XXXXX XXXXXXX XXXXXX XXXXXXX XX XXXXXX, XXXXX emphasizes XX the XXXX discounts XXXXXXX to them, winemakers XX the XXXX, the wine XXXXXX of the company, and XXX XXXXXXXXXX and surprising XXXX samples and free XXXXXXX of XXX XXXX (XXXXXXX, 2012).
XX conclusion, the company needs XX ensure XXXX all XXX budgetary elements XXXXXXX a predetermined data XXXXXXXXX, XXXXX XXXXXXXX conversion rates, XXXXXXXXX, demographic reach, XXX clicks XXXXXXX rates among XXXXXX, XXXXX XXXX XXXXX them XX effectively monitor every XXXXXXXXX XXXXXX, which XXX been XXXXXXXXXXX. XXXX will XXXXXX XXX XXXXXXX XXXXX an XXXXXXXXXX XX XXX XXXXXXXX areas XXX determine which areas still XXXXXXX intervention for XXXXXXXXXXX. XXXXXXX, the XXXXXXX XXXXX XX XXXXXXXXXX XXXXXX new customers to XXXXXX up with XXX winemakers, XXX XXXXXXXXXXX, rate the wines, XXXXXXXX the XXX, XXX XXXX their XXXXXXX. Through this initiative, the company will XXXXXXX XXXXX customer’s XXXXXXXXXX, XXXXXXXX, XXX XXXXXXX XXXX it XXXX the XXXXXXXXX changes or improvements (XXXXXXX, 2008).
XXXXXXXXX
Newton,S.K., & XXXXXXXX,A. (2015). XXXXXXXXXX.com—XXXXXXXXXX XXX XXXX Industry? XXXXX American Case Research Association, XXX, XX(4), X-19. XXXXXXXXX from https://XXXX.blackboard.com/bbcswebdav/pid-1001536-dt-XXXXXXX-rid-XXXXXXXXX/courses/XXXXXX-XX-XXXXXX-XXXX/XXXX...
Peppard, X., & Ward, X. (2016). XXX XXXXXXXXX XXXXXXXXXX of XXXXXXXXXXX XXXXXXX: XXXXXXXX a XXXXXXX strategy. John XXXXX & XXXX.
Michael, X. (XXXX). "The Five XXXXXXXXXXX XXXXXX That XXXXX XXXXXXXX". XXXXXXX XXXXXXXX XXXXXX.
Rickman, X. (XXXX). XXX Digital Business Start-up Workbook: The Ultimate Step-XX-XXXX Guide to Succeeding XXXXXX from XXXXX-up XX Exit. John XXXXX & XXXX.