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Brasel, S. A., & XXXX, J. (2011). XXX XXXX “Gives XXX Wings” for XXXXXX or XXXXX: A double&XXXX;edged XXXXXX XX brand exposure on consumer XXXXXXXXXXX. Journal XX XXXXXXXX Psychology, 21(X), XX-XX.
XXXXX, S., XXXXXXXX, S., & Burton, N. (2010). XXXXXXXXXXXXXXXX through XXXXXX marketing: X case analysis of XXX Bull in sport. Journal of Sponsorship, X(X)