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Advance Marketing
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</p> <p><i>XXXXXX 1: XXXXX XX the Go XXXXXXXXX logo</i></p> <p>XX terms XX branding, Women XX XXX XX XXXX use XXX above XXXX, XXXXX XXXXXXXXXX a XXXXX on an upward XXXXXXXXXX in her career. The abstract, XXXXXXX, XXXXXXXX nature of XXX logo suggests XXXXX XX the Go’s XXXXXXX of serving XXX community of female XXXXXXXXXXXXX XXX aspire toward XXXXXXX. XXXX branding XXX XXXX XXXX be used consistently XXXXXX XXX XXXXX XX XXX XX merchandise, social XXXXX XXX email XXXXXXXXX efforts to XXXXXXXX a XXXXXXX XXXXX XXXXX.</p> <p>Place</p> <p>Women on XXX Go XXXX feature a XXXX distribution XXXXXXX XXXX leverages XXXX in time manufacturing XX XXXX XXXXXX chain costs XXX. XX XXXXX XX production, the XXXXXXXXXX process XXXX be XXXXXXXXXX XX XXXXXXX XXXXXXX in Eastern XXXXX XX lower labor XXXXX, each XX XXXXX have to XXXX XXXXXXX product requirements. The customer XXXX XX able to browse the XXXXXXXXXXX XXXX XXXXXX and in-XXXXX, XXX will be able XX XXXX their XXXXXX online or in-XXXXXX. XXXXXX will XX XXXX XXXXXXXXX within 3-7 XXXXXXX days if tailored or ordered online, XXX XX-the-spot if purchased onsite. This use XX XXXX, XXXX in XXXX XXXXXXXXXX supply chains XXXX XXXXX for greater XXXXXXXXXXXXXX to customer demand and lower XXXXX. (XXXXX and Gentry, 2018)</p> <p>Retail XXXXXX will form XXX XXXXXXXX XXXXXXXX XXXXXXXX XX XXX XXXXX, serving XX physical touchpoints for XXXXXXXXX XX XXXXXXX XXXXXX XXXXX on the XX’s XXXXXXXX XXX services. XXXXXXX and Snowdon, in their study, demonstrate how physical XXXXXX XXX be more valuable than online stores, in XXXXXXXXXX XXXXXXXX relationships XX XXXXXXXXX XXXXXXXXX retailing and deliberate XXXXXXXXXXXX of XXXXXXXXX XXXXXXX, XXXXXXX products.(McNeill XXX XXXXXXX, XXXX) XX terms of retail stores, these will be XXXXX-footprint XXXXXX of less XXXX 100 XXXXXX feet, XXXXXXXXX XX more XXXX 10 set XXXXXX of the latest fashion trends to XXXXX for XXXX decisions. These pieces will XX XXXXX XXXXXXX XXX XXXXXXXX professional, XXXXXXXX XXXXXX XXX smart XXXXXX categories XX cater to XXX widest XXXXX XX XXXXXXXXX possible. X point XX XXXX counter will XX colocated with XXX collection XXXXX for online XXXXXXXXX in a central location in XXX XXXXX, which will allow XXXXXXXXX easy access XX XXXXXXXXX and collection. XXX design of XXX XXXXX will XXXX XXXX on XXXXXXXXXXXX minimalist XXXXXXX or XXXXXXXXXX designs, to XXXX the store XXXXXXXXXX of the XXXXXXXXXXXX, XXX XXXXXXXX XXXXXX of XXX XXXXXXX’s business model. 4 store attendants will be present per XXXXX XX assist customers. XXX XXXXX of XXXX store XX in offering a fuss-free yet XXXXXXXXX XXXXXXXX service model for XXXXXXXXX XX discover XXX designs, place orders XXX XXXXXXX deliveries. These XXXXXX will also XX XXXXXXX in XXXXXXXXXXXX or business districts XXXXX XX customers.</p> <p>Women on XXX XX, XXXX the XXXXX XXXXX, XXX a XXXXXXXXXXX XXXXXXXXX in XXXXX XX XXXXX, XXXXXXX XXXXX XXXXXX will XX XXXXXX XXXXXXXXX, XXXXX and cost competitive store fronts, unlike XXX more lavish storefronts XX XXXXXXXXXXX such XX X X XXXXXXX and XXXX.</p> <p>XXXXX</p> <p>XXXXX on the XX will have a XXXXXXXX premium pricing XXXXXXXX of $XXX-$250 for XXXXXXXXXX fashion XXXXXX, XXX $XXX-$800 XXX fashion set XXXXXX. This pricing XXXXXXXX involves XXX establishment XX XXXXX XX the XX XX a premium XXX XXXXXXXXXX brand for XXXXXXXXXXXX working women. XXXXX XX the XX should XXX XX XXXXX cost XXXXXXXXXXX XXXXXXXXXX, or XXXXX sales promotions, XX XXXX would XXXXXX XXX premium XXXXXXX of the XXXXX.</p> <p>XX terms XX pricing, XXXXX XX the Go has a XXXXXXXX XXXXXXXXXXX advantage, XX none of XXX XXXXX competitors have yet XXXXX to XXXXXXXXX themselves as an affordable XXX premium XXXXX.</p> <p>XXXXXXXXX</p> <p>XXXX section XX XXX XXXXXXXXX XXXX XXXX XXXXXXX the XXXXXXXXXXX XXXXXXX XXXX XX XXXXX on XXX Go, in XXXXX of XXXXXX media, XXXXX XXXXXXXXX, retail XXXXXX, XXXXXXXX advertisements and XXX-up XXXXXX, XXXXXXXX at the key market XX XXX professional female XXXXXX, XXXXX XXX be XXXXXXXXX XXXXXXX by age, XXXXXXXXX XXX XXXXXXXXXXXX level.</p> <p>XXXXX on the Go will use a XXXXX-channel XXXXXXXXXXX strategy that includes advertisements in the form of e-commerce, XXXXXX XXXXX, email marketing, retail XXXXXX, XXXXXXXX XXXXXXXXXXXXXX and pop-up events.</p> <p>Foremost, XXXXX on the XX XXXX have XXXXXXXXX e-commerce XXXXXX XX major e-XXXXXXXX platforms XXXX as Amazon, XXXXXX XXX Taobao. XXXXX XXXXXXXXXXX XXXX XXXX XXXXXXXXX XXXXXXXX, XXXX experience and XXXXXXXX XXXXXXXX, XXXXX that XXXX et XX (XXXX) XXXXX XXXX a study XX 482 female XXXXXXXX in XXXXXX that e-XXXXXXXX channels need to have effective delivery times, website XXXXXX XXX XXXXXX privacy XXX XXXXXXXX XX XXXXXX high XXXXX of consumer XXXXX XXX XXXXXXX. (XXXX XX al, 2015)</p> <p>Secondly, Women on the XX will XXXX social media XXX XXXXX marketing channels XX XXXXXXXXXXX XXXXXX XXX XXXXXXX its XXXXXXXX XXXXXXXXX to XXX three XXXXX XXXXXXX categories (XXXXXXXX professional, XXXXXXXX XXXXXX XXX smart casual), in order XX XXXXXXX effective content to consumers. In this regard, XXX company will XXX XXX approach to content marketing XXXXXXXX by XXXX (XXXX), XXXXX is XX XXXX its fashion recommendations XXXXXXXX and useful XX its audience. (XXXX, XXXX)</p> <p>Finally, Women on XXX XX will use XXXXXXXXXX XXXXXX XXXXX XXXXXX, XXX-catching physical XXXXXXXXXXXXXX XXX creative pop-up events XX XXXXXXXXXXX engage XXX customers. XXXXX include XXX use XX fashionable and XXXXXXXX designs, XXX pop-up events XX XXXXXXX XXXXXXXXX about how to XXXXX XXXXXXXXXXXXXX and XXXXX XXXXXXX XXXXXXXXXXX in a corporate environment. This is backed by research XX XXXXXX et XX (2006) XXXXX XXXXXX XXXX XXX-up XXXXXX and in-store XXXXXX were increasingly acceptable as an innovative business XXXXXXXX and overall enhancer XX the XXXXXXXX XXXXXXXX XXXXXXXXXX. Personal selling in XXXXXX XXXXXX and XXX up XXXXXX XXXXX also XXXXX XXXXX representatives to XXXXXX XXXXX messages accordingly XXXXX on XXXXXXXXX and XXXXXX their XXXXXXXX responsively. XXXXX XXXXXXXXXXXXXXX will be able to XXX the prepared, XXXXXXXXXXXX XXX selling XXXXXXX approaches depending on XXX type of XXXXXXX sold and the type of XXXXXX, which XXXXX XXXXXXX the marketing impact XX this XXXXXXXX.</p> <p>In terms of promotion, Women on the Go has a competitive XXXXXXXXX, XXXXX the wide range XX XXXXXXXXXXX channels it is leveraging, XXXXXXXXX unconventional ones XXXX XX retail XXXXX XXXXXX XXX pop-XX XXXXXX. XXXXXXXXXXX, XXX use XX a XXXXXXXXXX brand XXXXXXXXXX XXX of its XXXXXXXXX and XXXXXXXXX channels XXXX XXXXXXX XXX XXXXXXXXXXXXX XX XXX marketing.</p> <p>XXXXXXXXXX</p> <p>XXX 4Ps XXXXXXXXX provides a useful tool XXX Women XX XXX XX XX evaluate XXX marketing XXXXXXX and create a sound XXX XXXXXXXXXX XXXXXXXXX strategy. Women on XXX XX XXXXXX XXXXXXXX price, XXXXXXXXX, XXXXXXX XXX XXXXX XX XXXXXXX a value XXXXXXXXXXX XXXX a strong competitive advantage XX its XXXXXXXXX.</p> <p>XXXXXXXXXX</p> <p>Baer, X. (2013). <i>Youtility: XXX XXXXX marketing is XXXXX help not hype</i>. Portfolio.</p> <p>Chou, S., Chen, C. W., & Lin, J. X. (2015). XXXXXX XXXXXX shoppers: Examining XXX mediating roles of e-satisfaction and e-trust on e-loyalty XXXXXXXXXXX. <i>Internet XXXXXXXX</i>, <i>25</i>(X), 542-XXX.</p> <p>XXXXX, S., & Gentry, J. W. (2018). Evaluating XXXX XXXXXXX: Examining XXX XXXXX and XXX macro perspective. XX <i>Eco-XXXXXXXX and XXXX</i> (pp. 15-XX). XXXXXXXXX.</p> <p>McNeill, L. S., & XXXXXXX, J. (2019). Slow fashion–XXXXXXXXX the XXXXXXXXX XXXXXX model within XXX XXXXXXX XXXXXXXXXXX. <i>XXXXXXXXXXXX Marketing Journal (AMJ)</i>.</p> <p>Niehm, L. S., XXXXX, X. M., Jeong, M., & Kim, H. J. (2006). Pop-XX XXXXXX’s acceptability as an innovative business XXXXXXXX XXX XXXXXXXX of the XXXXXXXX XXXXXXXX XXXXXXXXXX. <i>XXXXXXX of XXXXXXXX XXXXXX Research</i>, <i>XX</i>(X), X.</p> <p><br></p><p>XXXX X DB Due XXX XX</p> <p>During XXXX course, you XXXX XXXXXXXX a XXXXXXXXX plan XXX your fictional XXXXX-up XXXXXXX. XXXXX XXXX your XXXXXX XXXXXXXXXX XXX XXXX XXXXXXXXX part XX the marketing XXXX, and XXXXXXX an XXXXXXXXXXX of XXXX XXXXXXX XXX XXXXXXX/service, situation analysis, XXX XXX application XX the XXXX Ps (XXXXXXXXX mix).</p> <p>The XXXXXXX Women XX the Go is a seed-stage startup XXXXXXX XXXXXXXX at women XXX XXXXXXX assistance with the selection and purchasing XX XXXXX XXXXXXXX XXX XXXXXXXXXXX. Women on XXX XX’s XXX customer segment XX the more affluent XXXXXXXXXXXX XXXXXX consumer (middle XXXXXX or white-XXXXXX role) who does not XXXX XXX XXXX or XXXXXXXXX to XXXXX XXXX in XXXXXXX business XXX XXXXXX settings that XXXX XXX needed to XXXXXX in. XXX business model XX XXX XXXXXXX XXXX XXXXXXX an XXXXXXXX-XXXXX XXXXXXXX and a network of XXXXXXXX XXXXXX, XXX XX XXXXX XXXX provide XXXXXXXXXX XXXXXXX recommendations XXX XXXX XXXXXXX females. XX XXXXX of XXX 4Ps (XXXXXXX, XXXXX, XXXXX, promotion), Women on XXX Go provides customised premium XXXXXXXX for female XXXXXXXXXXXXX at a premium XXXXX, and is XXXXXX in XXXXXXXXX and place through both physical XXXXXX and XXXXXX retail channels (in XXXXX of its XXXXXXXX and XXXXXX media XXXXXXXXX). In terms of situation XXXXXXXX, Women on XXX Go is situated in a XXXXXX XXXXXXXXXXX market, but XXXX in a XXXX-growth sector suited for a XXXX-growth XXXXXXX.</p> <p>The XXXX important XXXX XX the marketing plan for ‘Women on XXX XX’, in XX XXXXXXXXXX, was XXX XXXX XXXXXXXX, because it was an environmental analysis XXXX XXXXXXXX XXXXXX XXXXXXXX XXXX XXX operating XXXXXXXXXXX which XXX XXXXXXX XXX in, XXXXXXX XXXXXXXX XX XX formulate XXXXXX XXXXXXXXXX XXX the company’s market in areas XXXX as price, XXXXXXXXX, XXXXXXX XXX place. Each aspect of the SWOT XXXXXXXX XXXXXXX me XX understand XXXXXXXX and XXXXXXXX factors XXXX would affect Women XX XXX Go’s XXXXXXX. XX XXXXXXXXXX Women on the Go's strengths in XXXXX XX XXX XXXXXXX customisation, XXXXXXX, convenience, retail XXXXXXXXXXXX and digital experience, I XXX able to demonstrate XXXX XXXXX XX the XX should focus on in order XX retain XXX unique XXXXX proposition XX XXXXXX XXXXXXXXXXXXX. By discussing the XXXXXXX's XXXXXXXXXX in terms of its costs, XXXXXXX and XXXXXXXXXXX, I identified XXXXX XXXXX Women XX the XX XXXXXX to improve in order XX maintain its XXXXXXXXXXX advantage. XX XXXXXXXXXX XXX company's opportunities in XXXXX of the XXX XX emerging XXXXXXXXXXXX, XXXXXXX diversity XXX XXXXXXXXXXXXXX, XXX XXXXXXXX markets, I XXX able to XXXXXXXX XXXXX that could fuel the company's XXXXXX growth XXX expansion. XX XXXXXXXXXX XXX company's XXXXXXX in XXXXX of XXXXXXXXXXX XXXX incumbents XXX Gap, XXXX and MM Lafleur, I was able XX determine where XXX XXXXXXX was disadvantaged XXXXXXXX XX its XXXXXXXXXXX, XXX where it XXX to watch out XXX in XXXXX of XXXXXXXXX XXX XXXXX XXXXXXXXXXX. Furthermore, XXXXXXXXXXX XXX threat of competition XXXX copycats and supply XXXXX XXXXXXXXX allowed me XX understand that the company should invest XXXX in XXXXXXXXXXX XXX XX and supply XXXXX XX XXXXXXX the rise XX XXXXXXXXXXX that XXXXX XXXXXXXX XXX XXXXXX XXXX copycat XXXXXXXX. Collectively, the SWOT XXXXXXXX gave me a XXXXXX XXXXXXXXXXXXX XX the XXXXXXXX XXXXXXXXX XXX external environmental XXXXXXX which defined XXXXX XX XXX XX, XXX XXXX allowed me XX XXXXXX XXXXXXXXXX XXXXX XX XXX XX’s XXXXXXXX XXXXX in a way that provided a basis XXX a XXXXXX marketing XXXX.</p>">
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