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Advance Marketing
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</p> <p><i>Figure X: Women on the XX XXXXXXXXX logo</i></p> <p>In XXXXX XX branding, XXXXX XX XXX Go XXXX XXX the XXXXX logo, which represents a woman on an upward XXXXXXXXXX in her XXXXXX. XXX XXXXXXXX, dynamic, XXXXXXXX XXXXXX of the XXXX suggests Women XX XXX Go’s mission of serving the community of XXXXXX professionals XXX aspire toward success. XXXX XXXXXXXX and logo XXXX XX used consistently XXXXXX all Women XX the Go XXXXXXXXXXX, social XXXXX XXX email XXXXXXXXX efforts XX maintain a unified brand image.</p> <p>Place</p> <p>XXXXX XX XXX Go XXXX XXXXXXX a lean distribution XXXXXXX that leverages just in time XXXXXXXXXXXXX XX XXXX XXXXXX XXXXX XXXXX XXX. In terms of XXXXXXXXXX, XXX XXXXXXXXXX XXXXXXX will be XXXXXXXXXX to XXXXXXX tailors in Eastern China XX lower labor XXXXX, XXXX XX XXXXX have to meet XXXXXXX XXXXXXX XXXXXXXXXXXX. XXX customer XXXX XX able XX browse XXX collections both online and in-store, XXX XXXX be able XX make their XXXXXX XXXXXX or in-person. Orders will be made XXXXXXXXX within X-X XXXXXXX days XX tailored or ordered online, XXX XX-XXX-spot XX XXXXXXXXX onsite. XXXX use of XXXX, XXXX in time XXXXXXXXXX supply XXXXXX XXXX XXXXX for XXXXXXX responsiveness XX XXXXXXXX XXXXXX XXX XXXXX XXXXX. (XXXXX XXX XXXXXX, XXXX)</p> <p>Retail stores XXXX form the hallmark physical XXXXXXXX of XXX XXXXX, XXXXXXX XX physical touchpoints for customers XX XXXXXXX XXXXXX Women XX the Go’s XXXXXXXX and services. McNeill XXX XXXXXXX, in their XXXXX, demonstrate how physical XXXXXX XXX be XXXX valuable XXXX online stores, in developing XXXXXXXX XXXXXXXXXXXXX XX encourage XXXXXXXXX XXXXXXXXX and XXXXXXXXXX XXXXXXXXXXXX of XXXXXXXXX XXXXXXX, quality products.(McNeill XXX Snowdon, XXXX) XX terms XX retail XXXXXX, these XXXX be small-XXXXXXXXX stores of less XXXX 100 square XXXX, featuring no XXXX than XX XXX pieces of XXX latest fashion trends XX XXXXX for easy decisions. These XXXXXX will XX XXXXX XXXXXXX the XXXXXXXX XXXXXXXXXXXX, business casual XXX XXXXX casual XXXXXXXXXX to cater to XXX widest XXXXX XX XXXXXXXXX possible. A point of sale XXXXXXX XXXX be XXXXXXXXX with the collection XXXXX XXX online purchases in a XXXXXXX XXXXXXXX in XXX XXXXX, XXXXX XXXX allow XXXXXXXXX XXXX XXXXXX to XXXXXXXXX and XXXXXXXXXX. The XXXXXX XX XXX store will XXXX take on XXXXXXXXXXXX XXXXXXXXXX XXXXXXX or XXXXXXXXXX XXXXXXX, XX XXXX XXX store XXXXXXXXXX XX XXX XXXXXXXXXXXX, XXX XXXXXXXX XXXXXX XX XXX XXXXXXX’s business model. X store XXXXXXXXXX will be XXXXXXX XXX XXXXX XX XXXXXX XXXXXXXXX. The XXXXX of XXXX XXXXX XX in offering a XXXX-free XXX XXXXXXXXX customer XXXXXXX XXXXX for XXXXXXXXX XX discover new XXXXXXX, XXXXX XXXXXX and collect XXXXXXXXXX. XXXXX XXXXXX XXXX XXXX XX XXXXXXX in XXXXXXXXXXXX or business XXXXXXXXX close to customers.</p> <p>Women on the Go, XXXX XXX above setup, XXX a XXXXXXXXXXX XXXXXXXXX in terms of place, XXXXXXX XXXXX stores will be highly XXXXXXXXX, sleek XXX XXXX XXXXXXXXXXX store fronts, unlike XXX more lavish storefronts of XXXXXXXXXXX such as M X XXXXXXX XXX XXXX.</p> <p>XXXXX</p> <p>Women XX the XX will XXXX a moderate premium XXXXXXX strategy XX $XXX-$250 XXX XXXXXXXXXX XXXXXXX XXXXXX, and $500-$800 XXX XXXXXXX XXX XXXXXX. XXXX pricing XXXXXXXX XXXXXXXX XXX establishment of XXXXX XX XXX Go XX a premium yet affordable XXXXX XXX XXXXXXXXXXXX working XXXXX. Women on XXX Go should XXX XX XXXXX cost competition XXXXXXXXXX, or offer XXXXX promotions, as XXXX would dilute the XXXXXXX quality of the XXXXX.</p> <p>In terms XX XXXXXXX, XXXXX XX the XX XXX a XXXXXXXX competitive advantage, as XXXX of its major XXXXXXXXXXX XXXX XXX XXXXX XX establish themselves XX an XXXXXXXXXX XXX premium brand.</p> <p>XXXXXXXXX</p> <p>XXXX section XX XXX XXXXXXXXX plan XXXX XXXXXXX XXX XXXXXXXXXXX methods used XX Women on XXX Go, in terms of social XXXXX, XXXXX XXXXXXXXX, XXXXXX stores, XXXXXXXX advertisements and pop-up events, targeted at XXX XXX XXXXXX XX XXX professional female market, which can be segmented further XX age, ethnicity XXX XXXXXXXXXXXX level.</p> <p>XXXXX on XXX Go will use a multi-channel promotional XXXXXXXX XXXX XXXXXXXX XXXXXXXXXXXXXX in XXX XXXX XX e-commerce, social XXXXX, XXXXX XXXXXXXXX, retail stores, physical advertisements and pop-up XXXXXX.</p> <p>Foremost, XXXXX on the Go XXXX have XXXXXXXXX e-XXXXXXXX stores XX XXXXX e-commerce platforms such as Amazon, XXXXXX and XXXXXX. XXXXX XXXXXXXXXXX XXXX have XXXXXXXXX XXXXXXXX, XXXX XXXXXXXXXX XXX XXXXXXXX XXXXXXXX, XXXXX that Chou XX XX (2015) found from a XXXXX of XXX XXXXXX XXXXXXXX in Taiwan XXXX e-XXXXXXXX channels need XX have XXXXXXXXX XXXXXXXX times, website design XXX online privacy and security XX ensure XXXX XXXXX XX XXXXXXXX XXXXX XXX loyalty. (XXXX XX al, XXXX)</p> <p>Secondly, Women XX the Go will have social XXXXX XXX XXXXX marketing channels to XXXXXXXXXXX target XXX XXXXXXX its audience XXXXXXXXX XX XXX three XXXXX XXXXXXX categories (business professional, XXXXXXXX casual and smart casual), in order to deliver XXXXXXXXX XXXXXXX XX consumers. In this XXXXXX, XXX company will use the approach to content marketing outlined XX XXXX (2013), which is XX XXXX XXX fashion recommendations relevant XXX XXXXXX to XXX XXXXXXXX. (Baer, XXXX)</p> <p>Finally, XXXXX on XXX XX XXXX use XXXXXXXXXX retail store design, XXX-catching XXXXXXXX XXXXXXXXXXXXXX XXX XXXXXXXX XXX-up XXXXXX to XXXXXXXXXXX XXXXXX XXX customers. XXXXX XXXXXXX XXX use XX XXXXXXXXXXX and original designs, XXX pop-XX XXXXXX to XXXXXXX XXXXXXXXX XXXXX how to XXXXX XXXXXXXXXXXXXX XXX carry oneself XXXXXXXXXXX in a corporate XXXXXXXXXXX. XXXX is XXXXXX XX research XX Niehmn XX al (2006) which showed that pop-XX events XXX in-XXXXX XXXXXX were increasingly acceptable XX an innovative business XXXXXXXX and overall enhancer of the consumer XXXXXXXX XXXXXXXXXX. XXXXXXXX XXXXXXX in XXXXXX XXXXXX and pop XX events would also XXXXX sales XXXXXXXXXXXXXXX to modify their messages accordingly XXXXX XX XXXXXXXXX and adjust their XXXXXXXX XXXXXXXXXXXX. XXXXX representatives XXXX XX able to use XXX prepared, consultative XXX selling formula approaches depending on XXX XXXX XX XXXXXXX XXXX and XXX XXXX of XXXXXX, which would improve XXX marketing XXXXXX XX this XXXXXXXX.</p> <p>XX terms of XXXXXXXXX, XXXXX on XXX XX has a competitive XXXXXXXXX, given the XXXX range XX promotional XXXXXXXX it XX leveraging, including XXXXXXXXXXXXXX ones such as XXXXXX XXXXX design XXX XXX-XX events. XXXXXXXXXXX, the use of a consistent brand XXXXXXXXXX all of XXX marketing and promotion channels XXXX XXXXXXX the XXXXXXXXXXXXX XX XXX marketing.</p> <p>Conclusion</p> <p>The XXX XXXXXXXXX provides a useful XXXX XXX XXXXX on XXX Go to evaluate its marketing options XXX XXXXXX a XXXXX and integrated marketing XXXXXXXX. XXXXX XX the XX XXXXXX XXXXXXXX price, XXXXXXXXX, XXXXXXX and XXXXX to deliver a value XXXXXXXXXXX with a strong XXXXXXXXXXX XXXXXXXXX XX XXX XXXXXXXXX.</p> <p>References</p> <p>XXXX, X. (XXXX). <i>Youtility: XXX smart XXXXXXXXX XX about help not XXXX</i>. Portfolio.</p> <p>XXXX, S., XXXX, X. X., & XXX, X. X. (XXXX). XXXXXX XXXXXX shoppers: Examining the mediating roles XX e-satisfaction XXX e-trust on e-XXXXXXX development. <i>XXXXXXXX XXXXXXXX</i>, <i>25</i>(4), 542-XXX.</p> <p>XXXXX, S., & Gentry, X. W. (XXXX). XXXXXXXXXX XXXX fashion: Examining its XXXXX and XXX XXXXX perspective. XX <i>Eco-Friendly and XXXX</i> (XX. 15-XX). Routledge.</p> <p>XXXXXXX, X. S., & XXXXXXX, X. (XXXX). Slow XXXXXXX–XXXXXXXXX the conscious retail model within the fashion XXXXXXXXXXX. <i>XXXXXXXXXXXX XXXXXXXXX XXXXXXX (AMJ)</i>.</p> <p>Niehm, X. S., Fiore, A. M., Jeong, M., & XXX, X. X. (XXXX). XXX-XX retail’s acceptability XX an innovative XXXXXXXX strategy XXX enhancer of XXX XXXXXXXX shopping experience. <i>XXXXXXX of XXXXXXXX XXXXXX Research</i>, <i>13</i>(2), 1.</p> <p><XX></p><p>XXXX 7 XX Due XXX XX</p> <p>During XXXX XXXXXX, you have compiled a marketing plan XXX XXXX fictional start-up company. Share XXXX XXXX fellow classmates XXX XXXX important XXXX of XXX marketing plan, and include an XXXXXXXXXXX XX XXXX XXXXXXX XXX product/XXXXXXX, situation XXXXXXXX, and XXX application to the XXXX XX (XXXXXXXXX mix).</p> <p>The XXXXXXX Women XX the XX is a seed-XXXXX startup company targeted at XXXXX who require assistance XXXX XXX XXXXXXXXX and XXXXXXXXXX XX their clothing and XXXXXXXXXXX. XXXXX on XXX Go’s XXX customer segment is the XXXX affluent professional XXXXXX XXXXXXXX (middle income or white-collar role) XXX XXXX not have XXX XXXX or XXXXXXXXX to dress well in XXXXXXX XXXXXXXX XXX social XXXXXXXX that they are XXXXXX to appear in. The XXXXXXXX model of XXX company XXXX XXXXXXX an internet-XXXXX platform and a XXXXXXX XX physical stores, XXX of XXXXX XXXX provide XXXXXXXXXX fashion recommendations XXX XXXX working XXXXXXX. In XXXXX XX the XXX (product, XXXXX, price, XXXXXXXXX), XXXXX on the XX XXXXXXXX customised XXXXXXX clothing XXX female professionals at a XXXXXXX XXXXX, and is active in XXXXXXXXX XXX place XXXXXXX both XXXXXXXX stores XXX XXXXXX XXXXXX channels (in XXXXX of its XXXXXXXX and XXXXXX XXXXX XXXXXXXXX). XX terms of XXXXXXXXX XXXXXXXX, Women XX XXX Go is situated in a XXXXXX XXXXXXXXXXX market, but also in a high-XXXXXX sector suited for a XXXX-XXXXXX XXXXXXX.</p> <p>XXX most important part XX XXX marketing XXXX for ‘Women on the XX’, in my XXXXXXXXXX, was XXX XXXX XXXXXXXX, XXXXXXX it XXX an environmental XXXXXXXX XXXX provided better XXXXXXXX into the XXXXXXXXX environment XXXXX the company was in, thereby XXXXXXXX XX XX XXXXXXXXX XXXXXX strategies for XXX XXXXXXX’s market in areas such XX XXXXX, promotion, XXXXXXX and XXXXX. XXXX aspect XX XXX XXXX XXXXXXXX XXXXXXX me XX understand XXXXXXXX and external factors XXXX would affect XXXXX XX XXX XX’s success. XX XXXXXXXXXX XXXXX XX the XX's XXXXXXXXX in terms XX its product XXXXXXXXXXXXX, quality, convenience, XXXXXX availability XXX digital experience, I XXX able XX XXXXXXXXXXX what Women XX the XX should XXXXX XX in order to XXXXXX its unique XXXXX XXXXXXXXXXX XX female professionals. By discussing the XXXXXXX's weaknesses in XXXXX of its costs, quality and XXXXXXXXXXX, I identified areas XXXXX XXXXX on XXX Go needed XX improve in order to maintain XXX competitive advantage. By discussing XXX XXXXXXX's XXXXXXXXXXXXX in XXXXX of the XXX XX XXXXXXXX technologies, XXXXXXX diversity XXX XXXXXXXXXXXXXX, XXX emerging markets, I was able to XXXXXXXX XXXXX that XXXXX fuel the company's future growth XXX XXXXXXXXX. By XXXXXXXXXX the XXXXXXX's XXXXXXX in terms XX competition from incumbents XXX XXX, Zara XXX XX Lafleur, I was able to determine XXXXX XXX XXXXXXX XXX disadvantaged XXXXXXXX XX its XXXXXXXXXXX, XXX XXXXX it had XX watch out XXX in XXXXX XX XXXXXXXXX its value XXXXXXXXXXX. XXXXXXXXXXX, XXXXXXXXXXX XXX XXXXXX of competition from copycats and XXXXXX chain stability XXXXXXX me to XXXXXXXXXX XXXX XXX XXXXXXX XXXXXX invest XXXX in controlling its IP XXX supply chain XX XXXXXXX the XXXX XX XXXXXXXXXXX XXXX XXXXX XXXXXXXX its XXXXXX with XXXXXXX products. XXXXXXXXXXXX, the XXXX XXXXXXXX XXXX XX a better XXXXXXXXXXXXX of the internal XXXXXXXXX XXX XXXXXXXX XXXXXXXXXXXXX XXXXXXX which XXXXXXX Women XX XXX Go, and XXXX allowed XX XX better appreciate Women on the XX’s XXXXXXXX model in a XXX XXXX provided a XXXXX for a strong marketing plan.</p>">
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