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Writing - Project Reports
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</p> <p><strong>Table XX XXXXXXXX</strong></p> <p><a href="https://docs.google.XXX/XXXXXXXX/d/1NodSZVt-XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX/edit#XXXXXXX=h.1fob9te"><strong>X</XXXXXX><span XXXXX="Apple-tab-span"> </span><XXXXXX>Executive Summary (X XXXX only)</strong><span class="XXXXX-tab-span"> </span><XXXXXX>X</XXXXXX></a></p> <p><a XXXX="XXXXX://XXXX.google.com/XXXXXXXX/d/XXXXXXXX-Ouw1Ryg0qeTOaPJ7lzAVHpi0nbOiM_nZ7ac/XXXX#heading=h.XXXXXXX"><XXXXXX>X</strong><span class="XXXXX-tab-span"> </span><XXXXXX>Project XXXXXXXXXXX</XXXXXX><span class="XXXXX-tab-span"> </span><XXXXXX>4</XXXXXX></a></p> <p><a XXXX="https://docs.google.com/document/d/XXXXXXXX-XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX/edit#heading=h.3rdcrjn"><strong>X</XXXXXX><span XXXXX="Apple-tab-span"> </span><strong>XXXXXXX XXXXXXX</strong><span class="Apple-tab-span"> </span><XXXXXX>X</XXXXXX></a></p> <p><a XXXX="XXXXX://docs.google.com/XXXXXXXX/d/XXXXXXXX-Ouw1Ryg0qeTOaPJ7lzAVHpi0nbOiM_nZ7ac/XXXX#heading=h.XXXXXXX"><strong>4</XXXXXX><span XXXXX="XXXXX-tab-span"> </span><strong>What I Learned (250 XXXXX)</XXXXXX><span XXXXX="XXXXX-tab-span"> </span><strong>X</strong></a></p> <ol><li><XX><XXXXXX>Executive XXXXXXX (1 page XXXX)</XXXXXX></XX></li></ol> <ol><ol><li><XX><strong>Project XXXXXXXX</strong></h2></li></ol></ol> <p>This 12-week XXXXXXX involves XXX planning, design XXX pilot implementation XX a XXXXXXXXX XXXXXXXX for XXX new shampoo XXXXXXX XXXXXXXXX. The XXXXXXX aimed XX XXXXXX understand that market XXXXXX XXX XXXXXXXXX in XXX XXXXXXXX markets XX India XXX China for the fast-moving consumer goods sector, XXX XXX such XXXXXX XX XXXXX an XXXXXXXXX marketing strategy for the XXXXXXX product XXXXXXXXX. XXX XXXXXXX Terranova is newly formulated by XXX Unilever XXXXXXX to XX XXXXXX XX XXXXXX Asian XXXX types, and XX scented in accordance XXXX Asian flavors such XX Matcha XXX Chrysanthemum. The XXXXXXX involved a XXXXX XXXXX XXXXX of XXXXXXXX XXXXXX, online XXXXXXXXX strategy XXXXXXXXXXX (comprising SEO analysis and social XXXXX XXXXXXX analysis) XXX XXXXXXX marketing strategy XXXXXXXXXXX (comprising XXXXXXXXX partnerships identification XXX offline XXXXXXX analysis) and is XXXXXXXXX XX cost $XX,000. The results XX the XXXXXXX XXXXXXXXXXXX that XXX XXXXXXX marketing XXXXXXXX for XXX Terranova XXXXXXX product involved XXXX online XXX XXXXXXX XXXXXXXXX strategies, and in particular, that XXXXXXXX should use XXXXXX XXXXX XXXXXXXXX (XXXXXX) XXX influencer XXXXXXXXX (XXXXXXX) in order to rapidly XXXXXXXX XXXXXXXX XXXXXXXXX XXX XXXXXXXX XX XXX product.</p> <ol><ol><li><h2><XXXXXX>XXXXXXX XXXXXXXXXXX XXXXXXX</XXXXXX></h2></li></ol></ol> <p>XXX XXXXXXX performed in accordance XXXX XXXX expectations. XXX XXXXXXX team was able to XXXXXXXX XXX focus XXXXX XXXXX, XXXXXX XXXXXXXXX XXXXXXXX XXXXXXXXXXX XXX XXXXXXX XXXXXXXXX strategy XXXXXXXXXXX in XX weeks of the XXXXXXX, which XXXXXXXXXXX a completion of XXX project within the XXXXXXXX XXXXXXXX. XXX XXXX parts that could not be completed XXXX XXX strategic XXXXXXXXXXXX identification, XXXXX XXXXX XXX be completed due XX XXXXXXXXXXXX information XX available XXXXXXXX in the XXXXX XXX XXXXX XXXX moving consumer goods market. XXX XXXXXXX XXX XXXX XXXXXXXXX within XXXXXX, XXXXXX XXXX completed at a XXXXX XXXX of $8,XXX. This XXXXXXXXXX, XXXXXXX, a XXXXXXXXXX XXXXXXXXX strategy project and a XXXXXX XXXXXXXXXX for the Unilever XXXXXXX XX proceed on in XXXXXXXXX its Terranova XXXXXXX product XXXX.</p><p>XXX project XXXXXXXX a XXXXX group study XX consumer XXXXXX, XXXXXX XXXXXXXXX strategy formulation (comprising XXX XXXXXXXX and XXXXXX media channel analysis) XXX XXXXXXX marketing strategy XXXXXXXXXXX (comprising strategic partnerships XXXXXXXXXXXXXX XXX XXXXXXX XXXXXXX XXXXXXXX) XXX is XXXXXXXXX to cost $10,XXX. The XXXXXXX of XXX XXXXXXX demonstrated that the XXXXXXX marketing strategy for XXX Terranova shampoo product involved XXXX XXXXXX and XXXXXXX XXXXXXXXX XXXXXXXXXX, XXX in XXXXXXXXXX, that Unilever should use XXXXXX media XXXXXXXXX (online) and XXXXXXXXXX XXXXXXXXX (XXXXXXX) in order XX rapidly increase XXXXXXXX XXXXXXXXX XXX XXXXXXXX of the product.<XX></p> <ol><ol><li><XX><XXXXXX>Follow-XX XXXXXXX</XXXXXX></XX></li></ol></ol> <p>Unilever should proceed to XXXXXXXXX an XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXX includes XXXX social media marketing (online) and influencer XXXXXXXXX (XXXXXXX) in order to rapidly increase consumer XXXXXXXXX XXX adoption XX the XXXXXXX. XXXXXXXX should also XXXXXXXXXX another consulting XXXXX XXXXXX X-XX XXXXXX in order to validate the XXXXXXXXXXX of this XXXXXXX, XXX to XXXX whether XXX XXXXXXXX recommended in XXXX project XXXX XXXXXXXXX in XXXXXXX up consumer acceptance XXX XXXXXXXX XX the XXXXXXX.</p> <ol><ol><li><XX><XXXXXX>XXXXXXX Learned</strong></XX></li></ol></ol> <p>This project demonstrated XXXX an XXXXXXXXXX marketing XXXXXXXX is necessary to drive success in emerging XXXXXXX such as China and India. Furthermore, this XXXXXXX XXXXXXXXXXXX that social XXXXX marketing XXX XXX most effective XXXXXXX XXXXXX, XXX influencer marketing XXX offline XXXXXXXX. Furthermore, in XXXXX of XXXX, XXX XXXXXXX discovered XXXX online XXXXXXXXX is much XXXX scalable and XXXXXXXXXX in cost XXXX offline XXXXXXXXX.</p> <ol><li><XX><strong>Project XXXXXXXXXXX</XXXXXX></h1></li></ol> <p>XXX XXXXXXX performance XX the XXXXXXX XXX XXXXXXXXXX, with the XXXXXXX XXXX XXXXXXXX to stay XXXXXX XXX budget XX $XX,XXX, XXXXXXXX the majority of project XXXXXXXXXX, and XXXX within XXX XX XXXX timeline XXXXXXXX XX XXX team for the completion of the XXXXXXXXX strategy formulation XXXXXXX for XXXXXXXX XXXXXXXXX XXXXXXX.</p> <ol><ol><li><XX><XXXXXX>XXXXXXXXX Status</XXXXXX></h2></li></ol></ol> <p>The performance XX XXX project XXXXXXXXXXXX the previous XXXXXXXXX XXXXXXXX’s XXXXXXXXXXX. The XXXXXXXX XXXXXXXXX strategy XXX XXXXXXXXX XXXXXXXXX primarily XX an XXXXXX XXXXXXXXX strategy in the XXXX XX a webpage XXXX cost XXX$100, XXX a offline XXXXXXXXX strategy in the form of XXXXXXXXX that XXXX $XXX. XXXX XXXXXXXXXXXX a highly limited marketing XXXXXXXX XXX a high profile product XXXX XX Unilever Terranova XXXXXXX. XX a result XX XXX new marketing XXXXXXXX created by this XXXXXXX, $8,XXX XXX XXXX XXXXX, XXXXX XX $2,XXX under XXX XXXXXXXXX committed $10,XXX for XXXXXXX XXXXXX. XXX $X,XXX XXX XXXXXXXX XX XXXXXXX. Foremost, the XXXXXXXXXXX were XXXX a consulting service fee of $X,XXX XXX the XXXXXXXXXX of XXX project. XXXX, $XXXX was used for SEO analysis and X XXXXXX XXXXX XXXXXXXXXXXXX trials, XXXXX formed the XXXX XX XXX online XXXXXXXXX strategy XXXX. XXX the XXXXXXX XXXXXXXXX XXXXXXXX test, the XXXXXXXXXX marketing XXXXX, which XXXXXXXX a lesser XXXXX influencer XXXX was XX and coming in XXX consumer goods XXXXX, cost $X,000, while the XXXX booth XXXXXXXXX XXXXX XXXX $500, which was XXXXXXXXX XX the XXXXXX of XXXXX attendants and publicity material production. Finally, $2,000 was XXXX to XXXX XXX focus XXXXX participation XXXXXXXXX fees, XX XXXXXX an XXXXXXXXXXX consumer group to test out the product, XXXXX $XXX XXX XXXX to purchase XXXXXXX market research XXXX . Details of XXX cost XXXXXXXXX XXX XXXX included in XXXXXXX XXXXXX in XXX appendix.</p> <p>The XXXX was able to complete this XXXXXXX at a XXXX XXXXX the XXXXXXXXX committed budget XXX a XXXXXX of reasons. Foremost, the XXXX was XXXXXXXXXXX in order to reduce XXX consulting XXXXXXX fee, and limit XXX XXXX XXXX to the number XX XXXXXXXXXXX required to successfully XXXXXXXX a XXXXXXXXX strategy formulation project XXX XXXXXXXXX. In addition, XXX XXXX conducted XXXXXX media XXXXXXXXXXXXX trials on more cost effective social media XXXXXXXX XXXX XX Facebook and Twitter. Finally, the team XXXX XXXXX-profile XXXXXXXXXXX for XXX XXXXXXXXXX marketing XXXXX in order to reduce XXX XXXX XX influencer XXXX. These XXXXXXXXXX allowed XXX XXXX to reduce XXXXX XXX come under XXXXXX XXX this marketing XXXXXXXX project.</p> <ol><ol><li><XX><strong>Schedule XXXXXXXXXXX</XXXXXX></h2></li></ol></ol> <p>The team XXX able XX adhere XX the following GANTT XXXXX in order XX XXXXXXXXXX XXX XXXXX on XXX XXXXXXXXX strategy XXXXXXXXXXX XXXXXXX XXXXXXXXXXXX XXXXXXXXXX XXX project. The entire XXXXXXX XXX completed XX week XX, which was largely XXXXXXX XXX XXXXX group XXXXXXXXXXXXX study XXXX a XXXXXXX time than XXXXXXXX, due to overwhelming response XXXX XXX XXXXXXXX XXXXX participants. XXXXXXX, XXX schedule and time XXXXXXXXXX of the project XXX XXXX XXXXXXXXX, with XXX XXXXXXX team reflecting XXXX they had adequate time to produce XXX XXXXXXX XX XXXX component of the XXXXXXX XX required.</p> <table><tbody><tr><td><p>XXXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>WK8</p></td><td><p>XXX</p></td><td><p>W10</p></td><td><p>W11</p></td><td><p>W12</p></td></tr><tr><td><p>1</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>2</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>3</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>4</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>X</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td><p>X</p></td></tr></tbody></table> <p>XXXX X: SEO XXXXXXXX</p> <p>XXXX 2: XXXXXX Media XXXXXXXXXXXXX Trial (Facebook XXX Twitter)</p> <p>XXXX X: XXXXXXXXXX Marketing XXXXX</p> <p>XXXX X: Expo/Booth XXXXXXXXX Trial</p> <p>XXXX 5: Focus Group XXXXXXXXXXXXX XXXXX</p> <ol><ol><li><XX><strong>Achievement of Scope</XXXXXX></h2></li></ol></ol> <p>The scope XX the XXXXXXX XXX fully XXXXXXXX, XXXX XXX XXXX evaluation XX XXXXXXXX XXXXX XX XXXXXXXXX XXXXXXX XXX XXX XX XXX XXXXXXXX, social XXXXX XXXXXXXXXXXXX trials, XXXXXXXXXX XXXXXXXXX trials XXX XXXX/XXXXX marketing trials. Furthermore, the market was XXXXXXXXXXXX XXXXXXXXX XXXXXXX XXX XXX of focus XXXXX participation studies and market research data XXXXXXXXX.</p> <ol><ol><li><h2><strong>Variances from XXXXXXXX Business XXXX</XXXXXX></XX></li></ol></ol> <p>XXX XXXXXXXX business case was a XXXXXX XXXXXXX XXXXXXXXX strategy which XXXX XXXXXXXX an expected ROI XX $1000 in product XXXXX XXXXXXX. With the XXXXXXX business XXXX, an investment in marketing XXXXXXXX XX $X,000 is XXXXXXXX XX XXXXX an XXX XX $100,XXX in XXXXXXX sales XXXXXXX. XXXX represents a XXXXXXXXXXX XXXXXX of XXXX-XXXXXXXXX XXXXXX XXX XXXXXXXX with XXXXXX XX XXX XXXXXXXXX shampoo XXXXXXX line.</p> <ol><ol><li><h2><XXXXXX>Lessons XXXXXXX</XXXXXX></XX></li></ol></ol> <p>XXXX XXXXXXX demonstrated that an XXXXXXXXXX XXXXXXXXX strategy XX necessary XX drive XXXXXXX in XXXXXXXX markets XXXX as China and XXXXX. XXXXXXXXXXX, this project demonstrated that XXXXXX XXXXX XXXXXXXXX XXX XXX XXXX XXXXXXXXX XXXXXXX online, and influencer marketing for XXXXXXX channels. XXXXXXXXXXX, in XXXXX XX XXXX, XXX XXXXXXX XXXXXXXXXX XXXX XXXXXX marketing XX XXXX XXXX XXXXXXXX and XXXXXXXXXX in XXXX than offline marketing.</p> <p>XXXX is XXXXXXXXX XX XXXX XXXXXXXXX XXX analysed in XXX course XX the study. As recorded in XXXXX 3 XX XXX Appendix, the XXXXXXX marketing XXXXXXXXXX trial led XX an XXXXXXXXXX XXXXXXXXXX of XXXXXXXXX XX XX%, while the XXXXXXX marketing XXXX/XXXXX XXXXXXXX led XX a XXX XXXXX XXXXXXXXXX XXXXXXXXXX XX XXXXXXXXX of 27.10%. For XXX online XXXXXXXXX side, XXX XXXXXXXX led XX an XXXXXXXXXX percentage XX XX.X%, Facebook strategy led XX an XXXXXXXXXX percentage of 90%, and Twitter strategy led XX an XXXXXXXXXX XXXXXXXXXX of 92.8%.</p> <ol><li><h1><XXXXXX>Project Reports</XXXXXX></h1></li></ol> <ol><ol><li><h2><strong>Project Manager</strong></XX></li></ol></ol> <p>XXX XXXXXXX manager XXXXXXXXX that XXX project XXX XXXX XXXXXXXXXX, as the XXXXXXX had XXXX able XX complete one week XXXXX XX XXX XXXXXXXXX schedule, $2,XXX XXXXX budget, XXX XXXX most of the observed XXXXXXXXXXXX fulfilled. However, XXX XXXXXXX XXXXXXX XXXXX a XXXXXX XX areas for XXXXXX-up by the XXXXXXX XXXXXXX. XXXXX XXX as XXXXXXX.</p> <XX><li><p>Evaluation of other social media XXXXXXXX: The project manager XXXXX XXXX the study was XXXXXXX XX the XXXXXXXXXX XX XXXXXXX and Facebook XX XXXXXXXXX social media channels, XXX that XXXX may have overlooked XXX existence XX other social XXXXX XXXXXXXX, XXXX as VKontakt and WeChat, XXXXX may XXXX XXXX equal XX or XXXX XXXXXXXXX XXXX XXXXXXX and XXXXXXXX XX XXXXXX XXXXX XXXXXXXXX XXXXXXXX.</p></li><li><p>External XXXXXXXX of XXXXXXXX: The XXXXXXX XXXXXXX XXXXX XXXX the XXXXXXXX XXXX XXXXXXXXXX in XXX context XX XXX XXXXXXX and XXXXXX XXXX XXXXXX consumer XXXXX market, XXX XXXX the findings presented in XXX XXXXXX may XXX XX generalizeable to XXX XXXXXX consumer goods XXXXXX in XXXXX emerging XXXXXXX XXXX as XXX Middle East XXX XXXXXXXXX XXXX.</p></li></ul> <ol><ol><ol><li><h3><XXXXXX>XXXXXXX Summary</strong></h3></li></ol></ol></ol> <p>XXXX XXXXXXX demonstrated that an integrated XXXXXXXXX XXXXXXXX XX XXXXXXXXX to XXXXX XXXXXXX in emerging XXXXXXX such XX China and XXXXX. XXXXXXXXXXX, this project XXXXXXXXXXXX that XXXXXX media marketing was the most XXXXXXXXX XXXXXXX online, and influencer marketing XXX offline channels. Furthermore, in XXXXX of XXXX, XXX XXXXXXX discovered XXXX XXXXXX XXXXXXXXX is much more scalable and XXXXXXXXXX in XXXX than XXXXXXX XXXXXXXXX. XXX XXXXX of XXX XXXXXXX XXX fully XXXXXXXX, with the full XXXXXXXXXX of multiple XXXXX of marketing XXXXXXX the use of SEO analysis, social media advertisement trials, XXXXXXXXXX marketing trials XXX XXXX/XXXXX XXXXXXXXX trials. Furthermore, the market XXX XXXXXXXXXXXX evaluated XXXXXXX XXX use XX XXXXX group XXXXXXXXXXXXX XXXXXXX and XXXXXX XXXXXXXX XXXX purchases. XXX XXXXXXX XXXXXXXXXXX XX XXX project XXX successful, XXXX the XXXXXXX team managing XX stay XXXXXX XXX XXXXXX XX $10,000, XXXXXXXX XXX majority of XXXXXXX XXXXXXXXXX, and stay within the XX week timeline assigned to XXX XXXX for XXX XXXXXXXXXX of the XXXXXXXXX strategy formulation project XXX Unilever XXXXXXXXX Shampoo.</p> <ol><ol><li><XX><XXXXXX>Events XXXX affected Project XXXXXXXXXXX</strong></XX></li></ol></ol> <p>The XXXX XXXXXX that affected XXXXXXX performance were XXXXXXX in XXXXXXXX, project sponsor direction and XXXXXXXXX XXXXXXXXXXXX. XXXXXXXX, in terms XX staffing, two XXXXXXX XX the XXXX left XX the mid-XXX XXXX (XXXX 6) XX the XXXXXXX, which XXXX XXX team XXXXXXXXXXXX and XXXXXX to XXXXXXXX XXX phase of XXX project in progress at that XXXX. XXXXXXXXXXX, XXX project XXXX XXX able to recruit an XXXXXXXX XXXX XX XXXXXXX the project XXX XXX remaining 6 XXXXX, XXXXX significantly reduced XXX XXXXXX of the XXXXXXXXXXXXX problem. XXXXXXXX, in XXXXX of project XXXXXXX direction, Unilever had XXXXXXXXXX in Week X with a request to XXXX the XXXXXX XXXXX a focus group XXXXX, which XXX XX XX swiftly XXXXXXXXXXX in XXX final phase of the XXXXXXX. The XXXX, however, XXX able XX swiftly iterate the XXXXXXX in accordance XXXX client needs and create a focus group XXXXX XXXX allowed Unilever to understand consumer reaction in India and XXXXX XXXXXX XXX XXXXXXXXX XXXXXXX XXXXXXX. XXXXXXX, technical difficulties in XXX processing and XXXXXX XXXXX ad campaign purchases were an issue XXXXXX the XXXXXXX, although XXXXX were eventually resolved XX contacting the XXXXXXX XXXXXX and troubleshooting XXXX XXXX.</p> <ol><ol><ol><li><XX><XXXXXX>Team XXXXXXXXXXX</XXXXXX></XX></li></ol></ol></ol> <p>XXX XXXX had performed XXXXXXXXX XXXX throughout XXX XXXXXXX. When evaluated against the XXXXXXXXX criteria, XXX XXXX XXXXXXXXX XX follows:</p> <ul><li><p>Teamwork: XXX XXXX generally performed in accordance with industry XXXXXXXXX for XXXXXXXXXXXXX XXX teamwork. XX XXXXXXXXXX, XXX XXXX XXX willing XX XXX XXXXX XXXXXXXX differences for XXX greater good XX XXX XXXXXX vision, and was XXXXXXX to cover XXXX by XXXXXXXXX who had to XXXX leave XXX personal XXXXXXX.</p></li><li><p>XXXXXXXXXX: The XXXX generally conformed XX XXX XXXXXXXX XXXXXXXXXXX XX the GANTT chart XX the start XX XXX XXXXXXX. However, some team XXXXXXX XXX XXXXXXXXXX with XXXXXXXXXX the XXXXX in XXX last phase, XX the XXXXXXXX focus group study, in XXXX. The XXXXXX XXXXXXX was completed XX XXXX 11, which XXX largely XXXXXXX XXX focus group XXXXXXXXXXXXX study XXXX a XXXXXXX time than expected, XXX XX overwhelming response from the research study participants. XXXXXXX, XXX XXXXXXXX and XXXX management XX XXX project XXX XXXX allocated, XXXX the project XXXX XXXXXXXXXX that XXXX had adequate XXXX to XXXXXXX and iterate on each component of the XXXXXXX XX required.</p></li><li><p>Innovation: XXX XXXX could have performed XXXXXX in sharing and XXXXXXXXX on XXXXXXXXX ideas XXXX XXXX XXXXX XXXXXXX the XXXXXX of the project lifecycle.</p></li></ul> <ol><ol><li><h2><strong>XXXXXXX XXXXXXX</strong></XX></li></ol></ol> <p>XXX XXXXXXX XXXXXXX XXX XXXXXXXXXX satisfied XXXX XXX XXXXXXX. XXX project sponsor XXXXXXX the initiative XX XXX XXXX in testing multiple XXXXXXX XXX online and offline XXXXXXXXX, XXX in XXXXXXXXX the best options on the basis XX empirical XXXXXXXX. However, the XXXXXXX XXXXXXX XXXX XXXX more XXXXX have XXXX XXXX in ensuring XXXX XXX strategies selected XXX XXXX XXXXXX against a XXXXX range XX options, such XX XXXXXXXXX partnerships. XXX XXXXXXX XXXXXXX XXXX XXXXXXXXX XXXXXXXXXXXXXX that the strategic partnerships angle of XXX project XXX XXXXXXX XXX to a XXXX XX sufficient XXXXXXXXXXX. Finally, XXX XXXXXXX XXXXXXX had XXXXXXXXXX about the XXXXXXXX lack XX XXXXXXXX validity in XXX XXXXX, and had XXXXXXXXX more granular data XXX the consumer focus XXXXX study in order to XXXXXXX a deeper XXXXXXXX XX XXXXXXXX XXXXXXXX.</p> <p>The XXXXXXX sponsor accepted the recommendations XX the XXXXXX as XXXXXX, XXX expressed XXXXXXXXXXX to continue engaging XXXX XXX project XXXX for a follow-XX study XX XXXXXXXX what XXX been XXXX in XXXX area. XXXXXXXXXXXX, XXX XXXXXXX sponsor had asked XXX a similar study XX be replicated in XXXXX other XXXXX of XXXX XXXXXX XXXXXXXX goods XXXXXXXX, such as the XXXXXXXXX biscuit range XXX XXX Sweeta body lotion range of XXXXXXXX. XXXX XXXX XXXX have to be conducted to XXXXXXXXX XXX viability XX conducting a XXXXXXX type of XXXXX XX such products.</p><p>XX XXXXX XX XXXXXXXXXX, XXX XXXX generally XXXXXXXXX to XXX timeline XXXXXXXXXXX by XXX GANTT XXXXX XX the start XX XXX project. XXXXXXX, XXXX team XXXXXXX XXX XXXXXXXXXX XXXX completing the tasks in the XXXX XXXXX, of XXX consumer XXXXX XXXXX study, in time. The entire project was XXXXXXXXX by week 11, which XXX largely XXXXXXX XXX XXXXX group XXXXXXXXXXXXX study took a shorter time XXXX XXXXXXXX, XXX XX XXXXXXXXXXXX XXXXXXXX XXXX the XXXXXXXX study XXXXXXXXXXXX. XXXXXXX, XXX XXXXXXXX XXX time management of XXX project was well XXXXXXXXX, with XXX project team XXXXXXXXXX that XXXX XXX XXXXXXXX XXXX to XXXXXXX XXX XXXXXXX on each component XX XXX project as required.</p><p><br></p> <p><XXXXXX>XXXXXXXXXX</XXXXXX></p> <p>XX conclusion, XXXX 12-week XXXXXXX XXXXXXXXXXXX XXXXXXXXXXX XXX XXXXXXXX, XXXXXX and XXXXX implementation of a XXXXXXXXX strategy for the XXX XXXXXXX XXXXXXX Terranova. The project XXXXXX the XXXXXXX XXXXXXX to better understand XXXX market trends and XXXXXXXXX in the XXXXXXXX markets of India XXX XXXXX XXX the fast-XXXXXX consumer XXXXX sector, and use XXXX trends XX XXXXX an effective marketing XXXXXXXX for XXX XXXXXXX XXXXXXX XXXXXXXXX which XXXXXXXXX XXXXXX XXX offline XXXXXXXXX XXXXXXXXXX. The XXXXXXX of the XXXXXXX demonstrated XXXX XXX XXXXXXX XXXXXXXXX strategy XXX XXX XXXXXXXXX XXXXXXX XXXXXXX involved XXXX XXXXXX and XXXXXXX marketing XXXXXXXXXX, XXX in particular, that XXXXXXXX should use social XXXXX marketing (online) and XXXXXXXXXX XXXXXXXXX (XXXXXXX) in order to rapidly increase consumer awareness XXX XXXXXXXX of XXX product.</p> <ol><li><h1><XXXXXX>XXXX I Learned (XXX words) XXXX this XXXXXX</strong></XX></li></ol> <p>XXXX XXXXXX taught me more about project XXXXXXXXX, project management XXXXXXXXXXXXX, project considerations XXX project XXXXXXXXXX. XXXXXXXX, I am now aware of XXXXXXX XXXXXXXXXX processes such as XXX XXXXX XXXXX XXX cost XXXXXXX, which can XXXXX a XXXXXXX team XX XXXX XXXXXXX on XXXX, and XX XXXXXXX XXXXX XXXXXXXX and XXXXX XX XXX if they XXX fulfilling XXX XXXXXXXXXX XXX out in XXX XXXXX of the project. Secondly, I am XXXX XXXXXXXX with XXXXXXXXX XXXXXXX management XXXXXXXXXXXXX, such XX XXX XXXXX and Waterfall XXXXXXXXXXXXX, and how they XXXXX XX XXXXXXXXX types XX projects. For XXXXXXX, I am XXXXX XXX XXXX agile project XXXXXXXXXX methodologies XXXXXX be XXXXXXX in XXXXX context, and are XXXX suited to XXXXXXXX XXXXX XXXXXXX a high degree of innovation, XXXXXXXXX XXX flexibility, XXX which XX XXX require a fixed schedule or cost budget. Thirdly, I XX more knowledgeable about project considerations XXXX as project cost, scope XXX XXXXXXXX, XXX XXXX XXXXXXXX XXX XXXXXXXX XX make XXXXXXXXX in XXXXX XXXXXXXXXXXXXX at XXXXX in order to XXXXXXX an effective XXXXXXX. Finally, I am more XXXXXXXX about how XX conduct a thorough, multi-faceted and effective XXXXXXX XXXXXXXXXX, XXX that XXXX an evaluation XXXXXXXX the XXXXXXX of XXXXXXXX XXXXXXXXXXXX, as well as XXXXXXXXXX XXXXX XXXXXXXXX XXXXXXXXXX, such XX budget, XXXXXXXXX XXXXXXXXXXX, resource use efficiency XXX customer XXXXXXXXXXXX. XXXXX XXXXXXX XXXX XX important in XX future career, no XXXXXX which XXXXXXXX I eventually enter, because as XXX world becomes XXXX XXXXXXX XXX XXXXXXXX, XXXXXXXXX XXXXXXX management XXXX XX XXXXXX to XXXXX XXXXXXX.</p> <p>References</p> <p>XXXX, X. XXX XXXXX, R., 2005. XXX key points XX merge XXXXXXX XXXXXXXXX into XXXXXXX XXXXXXXXXX. <em>International Journal XX XXXXXXX XXXXXXXXXX</em>, <em>XX</em>(X), XX.XXX-359.</p> <p>XXXX, R.X., Cook, M.B., Natera, M.T., Inglis, M.X. and XXXXX, M.L., 2008. XXXXXXX Management: XXX. XX <em>Managerial XXXXXXX”, McGraw-Hill</em>.</p> <p>Kierzkowski, A., XXXXXXX, S., Waitman, X. XXX XXXXXXX, M., XXXX. Current XXXXXXXX: XXXXXXXXX to the XXXXXXX XXXXXXXX. <em>XXX mckinsey XXXXXXXXX</em>, (X), XX.180-XXX.</p> <p>Ryan, D., XXXX. <em>XXXXXXXXXXXXX digital marketing: XXXXXXXXX strategies for engaging the XXXXXXX generation</em>. XXXXX Page Publishers.</p> <p>XXXXX, M.T.X.M.B. and XXXXXXXXX, J.M.X., 2014. XXXXXXX XXXXXXXXX XXX social XXXXX: Why XXXXXX?. <em>Business horizons</em>, <em>57</em>(6), pp.703-XXX.</p> <p>Appendix</p> <p>Table 1: XXXXXXXXX XXXXXX of Project XX cost category</p> <table><tbody><tr><td><p>XXXXXXXX</p></td><td><p>Cost Component</p></td><td><p>XXXX in XXX</p></td></tr><tr><td><p>XXXXXXX Fee</p></td><td><p>Consulting XXXXXXX Fee (XXXXXX XXXXXXXXX)</p></td><td><p>1000</p></td></tr><tr><td><p>Online marketing XXXXXXXX</p></td><td><p>XXX Analysis</p></td><td><p>500</p></td></tr><tr><td> </td><td><p>XXXXXX XXXXX XXXXXXXXXXXXX XXXXX (XXXXXXXX)</p></td><td><p>XXX</p></td></tr><tr><td> </td><td><p>Social media XXXXXXXXXXXXX trial (Facebook)</p></td><td><p>XXX</p></td></tr><tr><td><p>Offline marketing XXXXXXXX</p></td><td><p>XXXXXXXXXX XXXXXXXXX trial</p></td><td><p>2000</p></td></tr><tr><td> </td><td><p>Expo/XXXXX marketing XXXXX</p></td><td><p>XXXX</p></td></tr><tr><td><p>XXXXX XXXXX</p></td><td><p>Focus XXXXX XXXXXXXXXXXXX Incentive XXXX</p></td><td><p>2000</p></td></tr><tr><td> </td><td><p>Market XXXXXXXX XXXX Purchases</p></td><td><p>XXX</p></td></tr><tr><td> </td><td><p>Total expenditure</p></td><td><p>8000</p></td></tr><tr><td> </td><td><p>Total budget</p></td><td><p>XXXXX</p></td></tr><tr><td> </td><td><p>XXXXXXXX ROI</p></td><td><p>XXXXXX</p></td></tr></tbody></table> <p>XXXXX 2: XXXXXXXXX status of previous XXXXXXXXX XXXXXXXX</p> <table><tbody><tr><td><p>Category</p></td><td><p>XXXX XXXXXXXXX</p></td><td><p>Cost in XXX</p></td></tr><tr><td><p>Online marketing</p></td><td><p>XXXXXXX</p></td><td><p>XXX</p></td></tr><tr><td><p>XXXXXXX marketing</p></td><td><p>XXXXXXXXX</p></td><td><p>XXX</p></td></tr><tr><td> </td><td><p>XXXXXXXX XXX</p></td><td><p>1000</p></td></tr></tbody></table> <p></p> <p>XXXXX X: Engagement XXXXXXXXXXX for various XXXXXXXXXX</p> <table><tbody><tr><td> </td><td><p>XXXXX XXXXXXXX population XXXXXXX</p></td><td><p>Total XXXXXXXX population XXX were XXXXXXXXX, XXXXXXXXXXXX or engaged in activity</p></td><td><p>Engagement percentage</p></td></tr><tr><td><p>Offline XXXXXXXXX: influencer events</p></td><td><p>XXXX</p></td><td><p>XXX</p></td><td><p>73&XX;#/p###</p></td></tr><tr><td><p>Offline XXXXXXXXX: expo/XXXXX</p></td><td><p>1840</p></td><td><p>500</p></td><td><p>XX.XX>#/p###</p></td></tr><tr><td><p>Online XXXXXXXXX: SEO</p></td><td><p>XXXXX</p></td><td><p>XXXXX</p></td><td><p>85.XX&XX;#/p###</p></td></tr><tr><td><p>XXXXXX marketing: XXXXXXXX</p></td><td><p>XXXXX</p></td><td><p>18000</p></td><td><p>90&XX;#/p###</p></td></tr><tr><td><p>Online marketing: Twitter</p></td><td><p>XXXXX</p></td><td><p>XXXXX</p></td><td><p>92.XX&XX;#/p###</p></td></tr></tbody></table> <p>XXXXXXXX: XXXXXX XXXXXXXXXX</p><p>This XXXXXX taught me more about project processes, XXXXXXX XXXXXXXXXX methodologies, XXXXXXX XXXXXXXXXXXXXX XXX XXXXXXX evaluation. XXXXXXXX, I XX XXX aware XX project management processes XXXX XX the GANTT XXXXX XXX XXXX XXXXXXX, XXXXX XXX allow a project XXXX to XXXX XXXXXXX XX XXXX, and to XXXXXXX XXXXX workload and XXXXX to see if XXXX XXX XXXXXXXXXX XXX XXXXXXXXXX XXX out in XXX scope of the project. Secondly, I am more familiar XXXX different XXXXXXX XXXXXXXXXX XXXXXXXXXXXXX, XXXX XX the XXXXX XXX Waterfall methodologies, and how XXXX apply to different types of XXXXXXXX. For example, I XX aware XXX XXXX XXXXX XXXXXXX XXXXXXXXXX methodologies XXXXXX XX XXXXXXX in XXXXX context, XXX XXX most suited to projects XXXXX XXXXXXX a XXXX XXXXXX XX XXXXXXXXXX, XXXXXXXXX XXX XXXXXXXXXXX, and which do XXX XXXXXXX a fixed XXXXXXXX or XXXX XXXXXX. Thirdly, I am more knowledgeable about XXXXXXX XXXXXXXXXXXXXX such as XXXXXXX cost, XXXXX XXX XXXXXXXX, XXX that managers XXX required XX make tradeoffs in these XXXXXXXXXXXXXX XX times in order to XXXXXXX an effective XXXXXXX. Finally, I am more XXXXXXXX XXXXX how to XXXXXXX a thorough, multi-faceted XXX XXXXXXXXX XXXXXXX evaluation, XXX XXXX such an evaluation XXXXXXXX the insight of multiple stakeholders, XX XXXX XX XXXXXXXXXX along different dimensions, XXXX XX XXXXXX, XXXXXXXXX performance, resource XXX XXXXXXXXXX XXX customer XXXXXXXXXXXX. These XXXXXXX XXXX XX important in my future XXXXXX, no XXXXXX XXXXX industry I eventually enter, XXXXXXX XX the XXXXX becomes XXXX XXXXXXX and volatile, effective XXXXXXX XXXXXXXXXX will XX needed to XXXXX success.<br></p> <p><br></p> <p><br></p>">
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