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Writing - Project Reports
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</p> <p><strong>Table of Contents</strong></p> <p><a XXXX="XXXXX://docs.XXXXXX.com/document/d/1NodSZVt-XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX/edit#XXXXXXX=h.XXXXXXX"><strong>1</strong><span class="Apple-tab-span"> </span><XXXXXX>Executive Summary (1 page only)</XXXXXX><span XXXXX="XXXXX-tab-span"> </span><XXXXXX>X</strong></a></p> <p><a href="XXXXX://docs.google.com/document/d/XXXXXXXX-Ouw1Ryg0qeTOaPJ7lzAVHpi0nbOiM_nZ7ac/edit#heading=h.1t3h5sf"><strong>X</strong><span class="Apple-tab-span"> </span><strong>Project XXXXXXXXXXX</strong><span class="XXXXX-tab-span"> </span><strong>X</XXXXXX></a></p> <p><a XXXX="https://XXXX.google.XXX/XXXXXXXX/d/XXXXXXXX-Ouw1Ryg0qeTOaPJ7lzAVHpi0nbOiM_nZ7ac/XXXX#heading=h.3rdcrjn"><XXXXXX>3</XXXXXX><span XXXXX="XXXXX-tab-span"> </span><strong>XXXXXXX XXXXXXX</XXXXXX><span XXXXX="XXXXX-tab-span"> </span><XXXXXX>5</strong></a></p> <p><a XXXX="XXXXX://docs.google.com/document/d/1NodSZVt-Ouw1Ryg0qeTOaPJ7lzAVHpi0nbOiM_nZ7ac/XXXX#heading=h.44sinio"><strong>4</strong><span class="XXXXX-tab-span"> </span><strong>What I Learned (250 words)</strong><span class="XXXXX-tab-span"> </span><XXXXXX>X</strong></a></p> <ol><li><XX><strong>Executive Summary (1 page only)</strong></h1></li></ol> <ol><ol><li><h2><strong>XXXXXXX XXXXXXXX</strong></XX></li></ol></ol> <p>This XX-XXXX XXXXXXX XXXXXXXX the XXXXXXXX, XXXXXX XXX XXXXX implementation of a XXXXXXXXX XXXXXXXX XXX XXX XXX XXXXXXX product Terranova. The XXXXXXX aimed XX better understand XXXX XXXXXX XXXXXX XXX XXXXXXXXX in the XXXXXXXX XXXXXXX of India and China XXX the XXXX-moving consumer XXXXX sector, XXX XXX such trends to XXXXX an XXXXXXXXX XXXXXXXXX strategy for XXX shampoo XXXXXXX XXXXXXXXX. The XXXXXXX XXXXXXXXX XX newly formulated by the Unilever company XX XX suited to female XXXXX XXXX XXXXX, XXX XX XXXXXXX in accordance with XXXXX XXXXXXX such as XXXXXX and XXXXXXXXXXXXX. The XXXXXXX involved a XXXXX group study XX consumer demand, XXXXXX XXXXXXXXX strategy formulation (XXXXXXXXXX SEO analysis and social media XXXXXXX XXXXXXXX) XXX offline XXXXXXXXX strategy XXXXXXXXXXX (XXXXXXXXXX strategic XXXXXXXXXXXX identification and offline XXXXXXX XXXXXXXX) XXX XX XXXXXXXXX to XXXX $XX,000. XXX results of the XXXXXXX demonstrated XXXX the optimal marketing strategy XXX XXX Terranova shampoo product XXXXXXXX XXXX online XXX XXXXXXX marketing XXXXXXXXXX, and in particular, that XXXXXXXX XXXXXX use XXXXXX XXXXX marketing (online) XXX XXXXXXXXXX marketing (XXXXXXX) in order XX XXXXXXX XXXXXXXX XXXXXXXX XXXXXXXXX and XXXXXXXX of XXX product.</p> <ol><ol><li><h2><strong>Project Performance Summary</XXXXXX></h2></li></ol></ol> <p>XXX XXXXXXX performed in accordance with most expectations. XXX XXXXXXX XXXX was able to complete XXX XXXXX group XXXXX, online marketing XXXXXXXX XXXXXXXXXXX XXX offline XXXXXXXXX XXXXXXXX XXXXXXXXXXX in 11 weeks of the XXXXXXX, which XXXXXXXXXXX a completion of the XXXXXXX within XXX XXXXXXXX timeline. XXX only XXXXX XXXX XXXXX XXX XX XXXXXXXXX XXXX the XXXXXXXXX XXXXXXXXXXXX identification, XXXXX could not XX XXXXXXXXX due XX insufficient XXXXXXXXXXX on available XXXXXXXX in XXX XXXXX and India fast moving consumer goods XXXXXX. XXX XXXXXXX was also XXXXXXXXX XXXXXX XXXXXX, having XXXX XXXXXXXXX XX a total cost of $8,XXX. This represents, overall, a successful marketing strategy XXXXXXX and a strong foundation XXX XXX XXXXXXXX company XX proceed on in marketing XXX XXXXXXXXX shampoo product line.</p><p>XXX project involved a focus group study XX XXXXXXXX demand, online XXXXXXXXX strategy XXXXXXXXXXX (XXXXXXXXXX SEO XXXXXXXX and social media XXXXXXX XXXXXXXX) and offline XXXXXXXXX strategy XXXXXXXXXXX (XXXXXXXXXX XXXXXXXXX partnerships XXXXXXXXXXXXXX XXX XXXXXXX XXXXXXX XXXXXXXX) and XX XXXXXXXXX to cost $10,000. XXX results of the XXXXXXX demonstrated XXXX the XXXXXXX XXXXXXXXX XXXXXXXX XXX the XXXXXXXXX XXXXXXX product XXXXXXXX XXXX online and offline XXXXXXXXX XXXXXXXXXX, and in particular, that XXXXXXXX should use XXXXXX media marketing (XXXXXX) and influencer marketing (XXXXXXX) in order XX rapidly XXXXXXXX consumer XXXXXXXXX and XXXXXXXX of XXX product.<br></p> <ol><ol><li><XX><strong>Follow-XX Actions</strong></h2></li></ol></ol> <p>XXXXXXXX should XXXXXXX XX implement an XXXXXXXXXX XXXXXXXXX strategy XXXX includes both social media marketing (online) and XXXXXXXXXX XXXXXXXXX (XXXXXXX) in order to rapidly XXXXXXXX consumer XXXXXXXXX and adoption of the XXXXXXX. XXXXXXXX should also commission another XXXXXXXXXX study XXXXXX 6-12 XXXXXX in order to XXXXXXXX XXX XXXXXXXXXXX of XXXX XXXXXXX, XXX to test whether XXX channels recommended in this project were XXXXXXXXX in XXXXXXX up consumer XXXXXXXXXX and adoption of XXX XXXXXXX.</p> <ol><ol><li><XX><strong>XXXXXXX XXXXXXX</XXXXXX></XX></li></ol></ol> <p>XXXX project demonstrated that an XXXXXXXXXX marketing XXXXXXXX XX XXXXXXXXX to XXXXX XXXXXXX in emerging markets such XX China XXX XXXXX. Furthermore, XXXX project XXXXXXXXXXXX that XXXXXX media XXXXXXXXX was the XXXX effective channel XXXXXX, and influencer XXXXXXXXX XXX XXXXXXX channels. XXXXXXXXXXX, in XXXXX XX XXXX, XXX XXXXXXX XXXXXXXXXX XXXX online marketing is XXXX XXXX XXXXXXXX and XXXXXXXXXX in cost than offline XXXXXXXXX.</p> <ol><li><XX><XXXXXX>XXXXXXX XXXXXXXXXXX</XXXXXX></XX></li></ol> <p>The XXXXXXX XXXXXXXXXXX of the XXXXXXX XXX successful, XXXX the project XXXX managing to stay within the budget of $10,XXX, complete XXX majority XX XXXXXXX objectives, XXX XXXX within the 12 XXXX XXXXXXXX XXXXXXXX to XXX team for XXX XXXXXXXXXX of the XXXXXXXXX XXXXXXXX formulation XXXXXXX XXX XXXXXXXX Terranova XXXXXXX.</p> <ol><ol><li><h2><strong>XXXXXXXXX Status</XXXXXX></XX></li></ol></ol> <p>The performance XX XXX XXXXXXX outperformed XXX previous marketing strategy’s performance. The previous marketing strategy for Terranova XXXXXXXXX XXXXXXXXX of an XXXXXX XXXXXXXXX strategy in the XXXX XX a webpage that XXXX USD$XXX, and a XXXXXXX XXXXXXXXX XXXXXXXX in XXX XXXX XX XXXXXXXXX XXXX XXXX $250. XXXX demonstrated a highly limited XXXXXXXXX XXXXXXXX XXX a XXXX profile product such as Unilever XXXXXXXXX XXXXXXX. As a result XX the XXX marketing XXXXXXXX XXXXXXX by XXXX project, $8,000 XXX been spent, which XX $X,XXX XXXXX XXX initially committed $10,000 XXX project budget. XXX $X,XXX was XXXXXXXX XX XXXXXXX. XXXXXXXX, XXX XXXXXXXXXXX XXXX paid a XXXXXXXXXX XXXXXXX fee XX $1,XXX for XXX completion XX the XXXXXXX. XXXX, $XXXX was used for XXX XXXXXXXX and 2 social media XXXXXXXXXXXXX XXXXXX, which XXXXXX XXX XXXX XX XXX XXXXXX marketing strategy XXXX. For XXX offline XXXXXXXXX XXXXXXXX XXXX, XXX XXXXXXXXXX marketing trial, XXXXX XXXXXXXX a lesser XXXXX XXXXXXXXXX that XXX up and coming in XXX XXXXXXXX goods space, cost $2,XXX, XXXXX XXX XXXX booth marketing trial cost $500, XXXXX was inclusive XX XXX XXXXXX XX XXXXX XXXXXXXXXX and publicity XXXXXXXX production. Finally, $X,XXX XXX used XX fund XXX focus XXXXX participation incentive XXXX, to select an appropriate consumer XXXXX XX XXXX out the XXXXXXX, while $500 was XXXX to XXXXXXXX XXXXXXX market XXXXXXXX XXXX . XXXXXXX of the cost breakdown XXX XXXX included in XXXXXXX XXXXXX in the appendix.</p> <p>XXX XXXX XXX able to XXXXXXXX XXXX project at a XXXX XXXXX the initially XXXXXXXXX budget for a number of XXXXXXX. XXXXXXXX, XXX XXXX XXX XXXXXXXXXXX in order to reduce XXX XXXXXXXXXX service XXX, and XXXXX XXX team XXXX to the XXXXXX of specialists XXXXXXXX to XXXXXXXXXXXX complete a marketing strategy formulation XXXXXXX for Terranova. In XXXXXXXX, the team XXXXXXXXX XXXXXX XXXXX advertisement XXXXXX on more XXXX effective XXXXXX media XXXXXXXX such XX Facebook XXX Twitter. Finally, the team XXXX XXXXX-profile XXXXXXXXXXX for XXX XXXXXXXXXX marketing XXXXX in order to XXXXXX XXX XXXX XX influencer fees. XXXXX XXXXXXXXXX allowed the team XX reduce XXXXX XXX XXXX under budget for this marketing strategy project.</p> <ol><ol><li><h2><strong>XXXXXXXX Performance</XXXXXX></h2></li></ol></ol> <p>The XXXX was able XX XXXXXX XX XXX following GANTT XXXXX in order to prioritise XXX XXXXX on XXX XXXXXXXXX XXXXXXXX XXXXXXXXXXX project deliverables throughout the project. The XXXXXX project XXX XXXXXXXXX by XXXX 11, which was largely because the focus group XXXXXXXXXXXXX study XXXX a shorter XXXX XXXX expected, due to XXXXXXXXXXXX response XXXX the XXXXXXXX study XXXXXXXXXXXX. XXXXXXX, XXX schedule XXX XXXX XXXXXXXXXX XX the XXXXXXX XXX well allocated, with the XXXXXXX team XXXXXXXXXX that XXXX had XXXXXXXX XXXX XX produce XXX XXXXXXX on each component XX the project XX required.</p> <table><tbody><tr><td><p>XXXX</p></td><td><p>WK1</p></td><td><p>WK2</p></td><td><p>XXX</p></td><td><p>WK4</p></td><td><p>XXX</p></td><td><p>WK6</p></td><td><p>XXX</p></td><td><p>WK8</p></td><td><p>WK9</p></td><td><p>XXX</p></td><td><p>XXX</p></td><td><p>W12</p></td></tr><tr><td><p>X</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>2</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>X</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>X</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td></tr><tr><td><p>5</p></td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td> </td><td><p>X</p></td></tr></tbody></table> <p>Item X: XXX XXXXXXXX</p> <p>Item 2: XXXXXX Media XXXXXXXXXXXXX Trial (XXXXXXXX and XXXXXXX)</p> <p>Item 3: XXXXXXXXXX XXXXXXXXX XXXXX</p> <p>XXXX 4: Expo/Booth Marketing Trial</p> <p>Item X: XXXXX XXXXX Participation Study</p> <ol><ol><li><h2><XXXXXX>XXXXXXXXXXX XX XXXXX</XXXXXX></XX></li></ol></ol> <p>The XXXXX of XXX project XXX fully achieved, XXXX XXX full XXXXXXXXXX of XXXXXXXX XXXXX of XXXXXXXXX XXXXXXX the XXX XX SEO XXXXXXXX, XXXXXX XXXXX advertisement XXXXXX, influencer marketing XXXXXX and XXXX/booth marketing trials. Furthermore, XXX XXXXXX was XXXXXXXXXXXX XXXXXXXXX through the XXX XX XXXXX XXXXX participation XXXXXXX and market research data purchases.</p> <ol><ol><li><XX><strong>Variances XXXX Original Business Case</strong></h2></li></ol></ol> <p>XXX original business case XXX a highly XXXXXXX XXXXXXXXX XXXXXXXX XXXXX XXXX produced an expected ROI of $XXXX in XXXXXXX XXXXX revenue. XXXX XXX present XXXXXXXX XXXX, an investment in marketing strategy of $X,000 XX XXXXXXXX XX yield an XXX of $XXX,000 in product XXXXX revenue. XXXX XXXXXXXXXX a significant source of XXXX-XXXXXXXXX XXXXXX XXX XXXXXXXX with XXXXXX XX XXX Terranova XXXXXXX product line.</p> <ol><ol><li><XX><strong>Lessons XXXXXXX</XXXXXX></h2></li></ol></ol> <p>This project XXXXXXXXXXXX XXXX an integrated marketing XXXXXXXX is XXXXXXXXX XX drive success in emerging markets XXXX XX China and XXXXX. Furthermore, this project XXXXXXXXXXXX XXXX social media XXXXXXXXX was the XXXX XXXXXXXXX XXXXXXX XXXXXX, XXX influencer marketing XXX offline XXXXXXXX. XXXXXXXXXXX, in XXXXX XX XXXX, the XXXXXXX discovered XXXX XXXXXX marketing is XXXX XXXX scalable and XXXXXXXXXX in XXXX XXXX XXXXXXX marketing.</p> <p>This is supported by XXXX XXXXXXXXX XXX XXXXXXXX in the XXXXXX XX the XXXXX. XX XXXXXXXX in Table 3 XX XXX Appendix, XXX XXXXXXX XXXXXXXXX XXXXXXXXXX XXXXX XXX to an engagement percentage of XXXXXXXXX of 73%, while XXX offline marketing expo/booth XXXXXXXX led to a far XXXXX engagement XXXXXXXXXX XX consumers of XX.XX%. XXX the online marketing XXXX, SEO XXXXXXXX led XX an XXXXXXXXXX percentage of XX.X%, XXXXXXXX XXXXXXXX XXX XX an XXXXXXXXXX XXXXXXXXXX of 90%, XXX XXXXXXX XXXXXXXX led to an XXXXXXXXXX XXXXXXXXXX XX 92.X%.</p> <ol><li><XX><XXXXXX>XXXXXXX Reports</strong></h1></li></ol> <ol><ol><li><XX><strong>Project XXXXXXX</strong></h2></li></ol></ol> <p>The XXXXXXX XXXXXXX XXXXXXXXX XXXX XXX XXXXXXX XXX been XXXXXXXXXX, XX XXX XXXXXXX had XXXX able to XXXXXXXX one week XXXXX of the committed schedule, $2,000 XXXXX budget, XXX XXXX XXXX of the XXXXXXXX deliverables fulfilled. XXXXXXX, XXX project manager XXXXX a number of XXXXX XXX XXXXXX-XX by XXX XXXXXXX sponsor. These are as XXXXXXX.</p> <ul><li><p>Evaluation XX XXXXX XXXXXX media channels: The XXXXXXX manager noted that XXX study was limited to XXX evaluation XX XXXXXXX and XXXXXXXX XX effective XXXXXX XXXXX channels, XXX that this XXX XXXX overlooked XXX existence XX XXXXX social XXXXX XXXXXXXX, XXXX as XXXXXXXX and WeChat, XXXXX may XXXX XXXX XXXXX to or more effective than Twitter and Facebook as social XXXXX XXXXXXXXX XXXXXXXX.</p></li><li><p>XXXXXXXX validity XX XXXXXXXX: XXX XXXXXXX manager XXXXX XXXX XXX findings were researched in XXX XXXXXXX of XXX XXXXXXX XXX XXXXXX fast moving consumer XXXXX XXXXXX, and that the XXXXXXXX XXXXXXXXX in the report XXX not be XXXXXXXXXXXXXX to the XXXXXX XXXXXXXX goods market in other emerging markets such as the XXXXXX East XXX Southeast XXXX.</p></li></ul> <ol><ol><ol><li><h3><XXXXXX>XXXXXXX Summary</strong></h3></li></ol></ol></ol> <p>XXXX project demonstrated that an integrated marketing XXXXXXXX XX necessary to drive XXXXXXX in emerging XXXXXXX XXXX as China XXX XXXXX. Furthermore, this project demonstrated XXXX XXXXXX XXXXX XXXXXXXXX XXX XXX most XXXXXXXXX XXXXXXX XXXXXX, XXX XXXXXXXXXX XXXXXXXXX for offline XXXXXXXX. Furthermore, in terms XX cost, XXX project discovered that XXXXXX XXXXXXXXX XX much more XXXXXXXX and affordable in XXXX XXXX XXXXXXX marketing. XXX scope of XXX XXXXXXX XXX fully achieved, with the full XXXXXXXXXX of XXXXXXXX XXXXX of XXXXXXXXX XXXXXXX the use XX XXX XXXXXXXX, XXXXXX XXXXX advertisement XXXXXX, XXXXXXXXXX marketing trials and expo/booth XXXXXXXXX trials. Furthermore, the market XXX XXXXXXXXXXXX XXXXXXXXX through XXX XXX XX focus XXXXX participation studies XXX market XXXXXXXX XXXX XXXXXXXXX. The XXXXXXX XXXXXXXXXXX of XXX project XXX XXXXXXXXXX, XXXX the project team XXXXXXXX to XXXX within the budget XX $10,000, complete the XXXXXXXX of XXXXXXX XXXXXXXXXX, and stay XXXXXX the 12 week timeline XXXXXXXX XX XXX XXXX XXX the completion XX XXX marketing strategy XXXXXXXXXXX XXXXXXX XXX Unilever XXXXXXXXX XXXXXXX.</p> <ol><ol><li><h3><strong>XXXXXX that affected Project Performance</XXXXXX></XX></li></ol></ol> <p>XXX XXXX events XXXX XXXXXXXX XXXXXXX XXXXXXXXXXX were changes in XXXXXXXX, project sponsor direction XXX XXXXXXXXX XXXXXXXXXXXX. XXXXXXXX, in terms of XXXXXXXX, XXX XXXXXXX XX XXX XXXX left XX XXX mid-way XXXX (XXXX X) XX XXX XXXXXXX, XXXXX left the XXXX XXXXXXXXXXXX XXX XXXXXX XX XXXXXXXX XXX phase of the XXXXXXX in progress at XXXX time. Fortunately, XXX project team was able to recruit an external hire to support XXX XXXXXXX for the remaining 6 weeks, XXXXX significantly XXXXXXX XXX XXXXXX of the XXXXXXXXXXXXX problem. XXXXXXXX, in XXXXX of XXXXXXX sponsor XXXXXXXXX, Unilever had intervened in Week 4 XXXX a request to XXXX XXX XXXXXX XXXXX a focus group XXXXX, which XXX to be XXXXXXX implemented in the final phase XX XXX XXXXXXX. XXX XXXX, XXXXXXX, XXX able to swiftly iterate XXX XXXXXXX in XXXXXXXXXX with XXXXXX needs XXX XXXXXX a XXXXX XXXXX study XXXX XXXXXXX XXXXXXXX to XXXXXXXXXX XXXXXXXX XXXXXXXX in India and XXXXX toward the Terranova XXXXXXX product. XXXXXXX, XXXXXXXXX XXXXXXXXXXXX in SEO processing and social XXXXX ad campaign XXXXXXXXX were an XXXXX during XXX XXXXXXX, although these XXXX eventually resolved XX contacting the XXXXXXX owners XXX XXXXXXXXXXXXXXX XXXX them.</p> <ol><ol><ol><li><XX><XXXXXX>XXXX Performance</XXXXXX></XX></li></ol></ol></ol> <p>XXX XXXX had XXXXXXXXX generally XXXX XXXXXXXXXX XXX XXXXXXX. XXXX XXXXXXXXX XXXXXXX XXX following criteria, the XXXX XXXXXXXXX XX XXXXXXX:</p> <ul><li><p>XXXXXXXX: The team generally performed in accordance with industry standards XXX XXXXXXXXXXXXX and teamwork. In XXXXXXXXXX, XXX XXXX was willing to XXX XXXXX XXXXXXXX XXXXXXXXXXX for the greater XXXX XX XXX common XXXXXX, and XXX willing XX cover XXXX XX XXXXXXXXX XXX XXX XX take XXXXX for XXXXXXXX reasons.</p></li><li><p>Timeliness: XXX team generally XXXXXXXXX XX the XXXXXXXX established by XXX XXXXX XXXXX XX XXX start XX the project. However, XXXX team XXXXXXX XXX difficulty with completing the tasks in the last phase, of the consumer XXXXX XXXXX study, in time. The XXXXXX XXXXXXX was XXXXXXXXX XX week XX, which XXX largely because XXX XXXXX group XXXXXXXXXXXXX study XXXX a shorter XXXX than expected, XXX XX overwhelming response XXXX XXX XXXXXXXX study XXXXXXXXXXXX. Overall, XXX schedule and XXXX XXXXXXXXXX of the XXXXXXX XXX XXXX XXXXXXXXX, with XXX project XXXX reflecting that they XXX XXXXXXXX time to produce and XXXXXXX XX XXXX XXXXXXXXX XX XXX project XX XXXXXXXX.</p></li><li><p>Innovation: The XXXX could have performed better in sharing and iterating XX XXXXXXXXX XXXXX with XXXX other through XXX course XX the XXXXXXX XXXXXXXXX.</p></li></XX> <ol><ol><li><h2><XXXXXX>Project XXXXXXX</strong></h2></li></ol></ol> <p>XXX XXXXXXX sponsor XXX XXXXXXXXXX satisfied XXXX XXX XXXXXXX. The project sponsor praised the initiative of XXX team in testing multiple XXXXXXX XXX online XXX offline XXXXXXXXX, XXX in selecting XXX XXXX XXXXXXX on XXX XXXXX XX XXXXXXXXX XXXXXXXX. XXXXXXX, XXX XXXXXXX sponsor felt XXXX XXXX XXXXX have XXXX XXXX in XXXXXXXX XXXX the strategies selected XXX been tested XXXXXXX a wider range XX options, such XX strategic XXXXXXXXXXXX. XXX project XXXXXXX XXXX expressed XXXXXXXXXXXXXX that the strategic XXXXXXXXXXXX XXXXX of the XXXXXXX was omitted due XX a XXXX of XXXXXXXXXX information. XXXXXXX, XXX XXXXXXX sponsor XXX XXXXXXXXXX XXXXX XXX relative lack of external validity in the study, and had XXXXXXXXX XXXX granular XXXX for the consumer XXXXX group XXXXX in order to perform a deeper XXXXXXXX XX consumer XXXXXXXX.</p> <p>XXX XXXXXXX sponsor accepted XXX recommendations XX the report as XXXXXX, XXX XXXXXXXXX willingness to XXXXXXXX engaging with the project XXXX for a follow-up XXXXX XX XXXXXXXX XXXX XXX XXXX done in this area. XXXXXXXXXXXX, XXX XXXXXXX XXXXXXX XXX asked for a similar study to be replicated in their XXXXX XXXXX XX XXXX moving XXXXXXXX XXXXX XXXXXXXX, such as the HealthMax XXXXXXX XXXXX and the Sweeta body lotion range XX products. XXXX work will have to XX XXXXXXXXX to ascertain the viability XX conducting a similar type XX XXXXX XX XXXX products.</p><p>In XXXXX XX XXXXXXXXXX, XXX XXXX generally XXXXXXXXX XX XXX XXXXXXXX established XX XXX XXXXX XXXXX XX the XXXXX of XXX XXXXXXX. XXXXXXX, XXXX XXXX XXXXXXX had XXXXXXXXXX XXXX XXXXXXXXXX the tasks in the last XXXXX, XX XXX XXXXXXXX XXXXX group study, in XXXX. XXX entire XXXXXXX was XXXXXXXXX XX week XX, which was XXXXXXX XXXXXXX the XXXXX XXXXX participation XXXXX XXXX a shorter time XXXX expected, XXX XX overwhelming XXXXXXXX XXXX XXX research XXXXX participants. XXXXXXX, the XXXXXXXX XXX XXXX management of XXX XXXXXXX XXX well allocated, with XXX project team reflecting that they had adequate time XX produce and XXXXXXX on XXXX component XX XXX project as XXXXXXXX.</p><p><br></p> <p><XXXXXX>XXXXXXXXXX</XXXXXX></p> <p>XX conclusion, XXXX XX-XXXX project XXXXXXXXXXXX XXXXXXXXXXX the XXXXXXXX, XXXXXX XXX pilot implementation XX a XXXXXXXXX XXXXXXXX XXX the XXX XXXXXXX XXXXXXX XXXXXXXXX. XXX project helped XXX XXXXXXX sponsor to XXXXXX understand XXXX XXXXXX XXXXXX XXX potential in the emerging XXXXXXX XX XXXXX and XXXXX XXX the XXXX-moving XXXXXXXX XXXXX XXXXXX, XXX XXX XXXX XXXXXX XX XXXXX an effective marketing strategy for XXX shampoo XXXXXXX XXXXXXXXX which XXXXXXXXX online and offline marketing XXXXXXXXXX. The XXXXXXX XX XXX project XXXXXXXXXXXX XXXX XXX optimal XXXXXXXXX strategy for XXX Terranova XXXXXXX product involved XXXX online XXX XXXXXXX marketing XXXXXXXXXX, and in XXXXXXXXXX, that XXXXXXXX should XXX XXXXXX XXXXX marketing (online) XXX influencer marketing (offline) in order to XXXXXXX XXXXXXXX XXXXXXXX awareness and XXXXXXXX XX XXX product.</p> <ol><li><h1><strong>XXXX I XXXXXXX (250 XXXXX) from this XXXXXX</XXXXXX></h1></li></ol> <p>This XXXXXX taught XX XXXX XXXXX XXXXXXX XXXXXXXXX, project XXXXXXXXXX XXXXXXXXXXXXX, project XXXXXXXXXXXXXX XXX project XXXXXXXXXX. Foremost, I XX XXX XXXXX of project management processes XXXX XX XXX GANTT XXXXX XXX XXXX XXXXXXX, which XXX allow a project team to XXXX XXXXXXX on XXXX, XXX XX XXXXXXX their XXXXXXXX and XXXXX to see XX XXXX XXX XXXXXXXXXX the objectives set out in the XXXXX XX XXX project. XXXXXXXX, I am more familiar XXXX different project XXXXXXXXXX methodologies, XXXX XX XXX Agile and Waterfall XXXXXXXXXXXXX, XXX how they apply XX XXXXXXXXX XXXXX XX projects. For example, I am aware XXX XXXX XXXXX XXXXXXX XXXXXXXXXX methodologies cannot XX XXXXXXX in XXXXX XXXXXXX, and XXX XXXX XXXXXX to XXXXXXXX which require a high XXXXXX XX innovation, iteration and XXXXXXXXXXX, and XXXXX do not XXXXXXX a fixed XXXXXXXX or cost budget. Thirdly, I XX more XXXXXXXXXXXXX about project XXXXXXXXXXXXXX such as project cost, XXXXX and XXXXXXXX, and XXXX XXXXXXXX are XXXXXXXX to make tradeoffs in these considerations XX XXXXX in order XX XXXXXXX an XXXXXXXXX XXXXXXX. XXXXXXX, I XX XXXX familiar about how XX XXXXXXX a thorough, multi-XXXXXXX and XXXXXXXXX project evaluation, and that such an XXXXXXXXXX XXXXXXXX XXX XXXXXXX XX XXXXXXXX stakeholders, as XXXX as XXXXXXXXXX along XXXXXXXXX dimensions, such XX XXXXXX, XXXXXXXXX XXXXXXXXXXX, XXXXXXXX XXX XXXXXXXXXX and customer satisfaction. XXXXX lessons XXXX XX important in XX XXXXXX XXXXXX, XX matter which industry I XXXXXXXXXX enter, because as XXX XXXXX XXXXXXX XXXX XXXXXXX XXX volatile, effective project XXXXXXXXXX will be needed XX drive success.</p> <p>XXXXXXXXXX</p> <p>XXXX, X. XXX Salle, R., XXXX. Six key points to merge project marketing into XXXXXXX XXXXXXXXXX. <em>International Journal of project XXXXXXXXXX</em>, <em>XX</em>(5), XX.XXX-359.</p> <p>XXXX, X.X., Cook, X.X., Natera, X.X., XXXXXX, X.M. and XXXXX, X.X., 2008. Project XXXXXXXXXX: The. In <em>XXXXXXXXXX XXXXXXX”, McGraw-Hill</em>.</p> <p>Kierzkowski, A., McQuade, S., XXXXXXX, X. XXX Zeisser, M., 1996. XXXXXXX research: XXXXXXXXX XX XXX digital XXXXXXXX. <em>XXX mckinsey XXXXXXXXX</em>, (2), pp.XXX-XXX.</p> <p>XXXX, X., 2016. <em>Understanding digital XXXXXXXXX: XXXXXXXXX XXXXXXXXXX for XXXXXXXX XXX digital XXXXXXXXXX</em>. XXXXX Page XXXXXXXXXX.</p> <p>Tiago, M.T.X.X.B. and Veríssimo, X.X.X., XXXX. XXXXXXX XXXXXXXXX and XXXXXX XXXXX: Why XXXXXX?. <em>XXXXXXXX XXXXXXXX</em>, <em>57</em>(6), pp.XXX-XXX.</p> <p>Appendix</p> <p>Table 1: XXXXXXXXX Status of Project XX XXXX category</p> <table><tbody><tr><td><p>XXXXXXXX</p></td><td><p>XXXX XXXXXXXXX</p></td><td><p>Cost in XXX</p></td></tr><tr><td><p>Service XXX</p></td><td><p>XXXXXXXXXX Service Fee (XXXXXX XXXXXXXXX)</p></td><td><p>XXXX</p></td></tr><tr><td><p>XXXXXX XXXXXXXXX XXXXXXXX</p></td><td><p>XXX XXXXXXXX</p></td><td><p>XXX</p></td></tr><tr><td> </td><td><p>Social XXXXX advertisement trial (Facebook)</p></td><td><p>500</p></td></tr><tr><td> </td><td><p>XXXXXX XXXXX advertisement trial (XXXXXXXX)</p></td><td><p>500</p></td></tr><tr><td><p>Offline XXXXXXXXX strategy</p></td><td><p>Influencer XXXXXXXXX trial</p></td><td><p>XXXX</p></td></tr><tr><td> </td><td><p>Expo/XXXXX marketing XXXXX</p></td><td><p>1000</p></td></tr><tr><td><p>Focus XXXXX</p></td><td><p>XXXXX XXXXX Participation Incentive XXXX</p></td><td><p>2000</p></td></tr><tr><td> </td><td><p>Market Research Data Purchases</p></td><td><p>XXX</p></td></tr><tr><td> </td><td><p>Total XXXXXXXXXXX</p></td><td><p>XXXX</p></td></tr><tr><td> </td><td><p>Total budget</p></td><td><p>10000</p></td></tr><tr><td> </td><td><p>XXXXXXXX XXX</p></td><td><p>XXXXXX</p></td></tr></tbody></table> <p>Table X: Financial status XX previous marketing strategy</p> <table><tbody><tr><td><p>XXXXXXXX</p></td><td><p>XXXX XXXXXXXXX</p></td><td><p>XXXX in USD</p></td></tr><tr><td><p>XXXXXX XXXXXXXXX</p></td><td><p>Webpage</p></td><td><p>100</p></td></tr><tr><td><p>XXXXXXX XXXXXXXXX</p></td><td><p>XXXXXXXXX</p></td><td><p>250</p></td></tr><tr><td> </td><td><p>Expected ROI</p></td><td><p>XXXX</p></td></tr></tbody></table> <p></p> <p>Table 3: XXXXXXXXXX XXXXXXXXXXX XXX various activities</p> <table><tbody><tr><td> </td><td><p>Total consumer population reached</p></td><td><p>Total consumer population who XXXX XXXXXXXXX, participated or XXXXXXX in activity</p></td><td><p>Engagement XXXXXXXXXX</p></td></tr><tr><td><p>XXXXXXX marketing: influencer XXXXXX</p></td><td><p>XXXX</p></td><td><p>XXX</p></td><td><p>XX>#/p###</p></td></tr><tr><td><p>Offline XXXXXXXXX: XXXX/XXXXX</p></td><td><p>1840</p></td><td><p>500</p></td><td><p>27.XX&XX;#/p###</p></td></tr><tr><td><p>Online XXXXXXXXX: XXX</p></td><td><p>XXXXX</p></td><td><p>12000</p></td><td><p>XX.70>#/p###</p></td></tr><tr><td><p>Online marketing: XXXXXXXX</p></td><td><p>XXXXX</p></td><td><p>XXXXX</p></td><td><p>XX>#/p###</p></td></tr><tr><td><p>XXXXXX XXXXXXXXX: Twitter</p></td><td><p>21000</p></td><td><p>19500</p></td><td><p>XX.XX>#/p###</p></td></tr></tbody></table> <p>Appendix: XXXXXX XXXXXXXXXX</p><p>XXXX XXXXXX XXXXXX me XXXX XXXXX project processes, project management XXXXXXXXXXXXX, project XXXXXXXXXXXXXX and XXXXXXX evaluation. XXXXXXXX, I XX now aware XX project XXXXXXXXXX XXXXXXXXX XXXX XX XXX XXXXX XXXXX and XXXX XXXXXXX, XXXXX can XXXXX a XXXXXXX XXXX XX XXXX XXXXXXX on XXXX, XXX to monitor XXXXX XXXXXXXX and XXXXX XX see XX XXXX XXX XXXXXXXXXX the XXXXXXXXXX set out in XXX scope XX XXX XXXXXXX. XXXXXXXX, I am XXXX XXXXXXXX XXXX XXXXXXXXX project management XXXXXXXXXXXXX, XXXX XX the XXXXX and XXXXXXXXX methodologies, and how XXXX apply to different XXXXX XX projects. XXX example, I am XXXXX XXX that XXXXX XXXXXXX management methodologies XXXXXX be applied in XXXXX context, XXX XXX most XXXXXX to projects which XXXXXXX a XXXX XXXXXX XX innovation, XXXXXXXXX XXX XXXXXXXXXXX, XXX which XX XXX XXXXXXX a fixed schedule or XXXX budget. XXXXXXX, I am more XXXXXXXXXXXXX XXXXX XXXXXXX XXXXXXXXXXXXXX XXXX as project XXXX, scope and XXXXXXXX, and that managers XXX XXXXXXXX to make XXXXXXXXX in XXXXX XXXXXXXXXXXXXX at times in order to XXXXXXX an XXXXXXXXX XXXXXXX. XXXXXXX, I XX more XXXXXXXX about how XX XXXXXXX a XXXXXXXX, multi-faceted and effective project evaluation, XXX XXXX such an evaluation requires XXX insight of multiple XXXXXXXXXXXX, as well as XXXXXXXXXX XXXXX different dimensions, XXXX as XXXXXX, financial XXXXXXXXXXX, XXXXXXXX XXX efficiency XXX XXXXXXXX satisfaction. XXXXX XXXXXXX XXXX be XXXXXXXXX in XX future career, XX matter XXXXX XXXXXXXX I eventually XXXXX, because XX the world XXXXXXX XXXX complex XXX XXXXXXXX, effective project management will be needed XX drive XXXXXXX.<br></p> <p><br></p> <p><XX></p>">
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