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Tarnished Rings
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<strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">The Olympic Games Sponsorship Issues</span></strong></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">Case study</span></p> <p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US"></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US">- The problem</span></strong></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> In December 1998 and the beginning of 1999, the I.O.C (International Olympic Committee) was facing an enormous scandal about how Salt Lake City, Utah, United States was assigned for being the host of the 2002 Winter Games Olympics. Suspicions about the electing process in which Salt Lakes application was accepted grew, as major sponsors were hesitating in signing the new contracts with the I.O.C.</span></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> Some sponsors pledged for an urgent reform of the I.O.C procedures and organization. The current leading board was no longer trusted by some of the companies which invested large amounts of money in contracts for former Olympic games. The public image of the I.O.C was suffering from corruption suspicions. The resign of the leading members was XXXXXXX XX XXXX XX the XXXXX and XXXXXXXXX involved. </span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.XXX; XXXX-XXXXXX: XXX%;" XXXX="XX-XX"> XXX XXXXXXXXXX XX XXX next XXXXXX XXXXXX Olympics in 2000 at XXXXXX were having XXXXXXXXXXXX in XXXXXXX XXX XXX money XXXXXXXXX XXXX XXXXXXXXXXXX XXX XXXXXXX XX XXXXXX. XXX XXXXXXXXX XXXX XXXX made a list XX XX XXXXXXXXX that already XXXXXX XXX XXXXXXXXXXX XXXXXXXXX in order to XXXXXXXX other potential XX companies XXXX XXXXX association with XXX Olympic XXXXX would XXX XXXXXX the branding XXXXXX. </span></p> <p class="XXXXXXXXX"><span style="font-size: XX.XXX; XXXX-height: 115%;" lang="EN-XX"> Australian XXXXXXX XXXXXXXXX XXXXXXXXX revealed XXXX a few weeks before the I.O.X XXXXXXX XXXXXX XX XXX XXXX XXXXXX XXXXX XXXX, XXXXXXXXX XXX XXXXXXX sport XXXXXXXXXXXXX in 11 XXXXXXX countries XXXX signed. The amount XXXXXXXX XXX 1.2 million dollars XXX a XXXX XX this XXX XXX offered to XXX XXXXXXXXX at a dinner.</span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 12.XXX; line-XXXXXX: XXX%;" lang="EN-US"> XXXXXX XXXXXXXXX XXXX XXXXXXXXX XX invest marketing XXXXXXX in Olympic XXXXX XXXXXXXXXXX, the general image of XXX I.X.X was XXXXXXX during XXX scandal. A XXXXXX made XX a Denver XXXXXXXX XXXX revealed XXXX about 43% percent XX XXX Olympic XXXXX fans XXXX found out details about the scandal, XXX a XXX impression XXXXX it.</span></p> <p class="XXXXXXXXX"><span style="font-XXXX: XX.XXX; XXXX-height: XXX%;" lang="XX-XX"> XXXX XX XXX XXXXXX that lost XXX XXXXXXX of the XXXX in XXXXX XX Salt XXXX City XXX even a XXXXXX of XXX I.X.C suggested XXX XXXXXXXXXXX XX XXXXXXXX the XXXXX. XXX XX XXX XXX XXXXXXXX - John XXXXXXX XXXXXX Life Insurance Company XXX getting radical and asked a full investigation for XXX bidding XXXXXXXXX applied in XXX XXXXXX editions in XXX past and the XXXXXX. </span></p> <p XXXXX="MsoNormal"><span style="font-size: 12.XXX; XXXX-height: 115%;" lang="XX-US"> While some XXXXXXXX maintained XXXXX contracts XXX XXXX XXXXXX the XXXXX, XXXXXX tried XX turn this scandal in XXXXXXXXX by XXXXXX XXXXX rates for contracts and XXXX guarantees that the XXXXX XXXX XX used ethically.</span></p> <p class="MsoNormal"><span style="font-size: XX.0pt; line-XXXXXX: XXX%;" lang="XX-XX"> Overall XXX sponsors and XXXXX were asking XXX a XXXXXXXX report and XXXXXXXX for avoiding such XXXXXXXXXX in the XXXXXX. Ethics XXXX XXXX XXXXX claimed, comparing the scandal with XXX XXXX XXX XXXXXXX by XX XXX URSS, the terrorist attack from XXXX XXXXXXX edition, and even with the 1936 XXXXXXX from XXXX Germany.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-size: 12.XXX; XXXX-height: XXX%;" XXXX="EN-XX"></span></p> <p class="XXXXXXXXX"><strong><span style="font-XXXX: 12.XXX; XXXX-XXXXXX: XXX%;" XXXX="EN-US">- XXXXXXXXX</span></XXXXXX></p> <p XXXXX="MsoNormal"><span style="XXXX-XXXX: 12.0pt; line-XXXXXX: XXX%;" lang="EN-XX"> As a XXX XXXXXXX the XXXXXXX was XXXXXXXX XX putting together some XXX-existing XXXXXXX: XXXXXXXXXXXX XXXXXXX behavior XXX XXXX XX the I.X.C XXXXXXX, political XXXXXXXXXXX of XXX candidate XXXXXX or states XXXX belong to, XXXXXX XXXX-time mandate for I.O.X XXXXXXX XXXXX (XXXXX XX years from 1965 XXXXXXXX) and raising profits XXX XXXXXXXX.</span></p> <p class="XXXXXXXXX"><span style="font-XXXX: 12.XXX; XXXX-height: 115%;" XXXX="EN-US"> XXX first XXXXXXXX must XX focused on XXXXXXXXX the XXXXXXXX procedures in XXX I.O.C :</span></p> <p class="XXXXXXXXX"><span style="font-size: XX.0pt; XXXX-XXXXXX: 115%;" lang="EN-XX">1. All the members XXXX have a XXXXXXX XXXXXX mandate. For XXXXXXX: XXXXXXX XX XXXXX.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-XXXXXX: 115%;" XXXX="XX-XX">2. All XXX members XXXX XXX leading XXXXX XXXX have a personal XXXXXXX based on XXXXX performance or XXXX XXXXXXXXXX XXX XXXX no XXXXXXXX political involvement.</span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 12.0pt; line-XXXXXX: XXX%;" lang="EN-XX">3. The voting XXXXXXXX could be held XXXX a part of XXX members chosen randomly by a computer. XX this XXX, even XX a member XX corrupt, he XXX XXX XXXX XXX XXXXXX XX XXXXXXX his will. </span></p> <p class="MsoNormal"><span style="font-XXXX: 12.0pt; line-XXXXXX: XXX%;" lang="XX-US">X. XXX XXX XXXXXXXXX XXX XXXXXXXXXX XXXX sports in various XXXXXXXXX must be XXXXXXXXXXX.</span></p> <p class="MsoNormal"><span style="font-XXXX: 12.0pt; line-height: 115%;" lang="EN-XX"></span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: XX.XXX; XXXX-height: 115%;" XXXX="XX-XX">XXX XXXXXX XXXXXXXX is XXXXXXX on candidate cities :</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" lang="EN-US">1. XXX XXXXXXXX XXXXXXX must be XXXXXX and XXXXXXXXXXX.</span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 12.XXX; line-height: 115%;" lang="EN-XX">X. XXX XXXX XXXX prove that it can sustain the costs XXX XXX XXXXXXXXXXXX XXX it can fit XXX assigned XXXXXX.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" XXXX="XX-US">3. The Olympic Games can be XXXXXX by two cities in cooperation so the chances to host XXX XXXXX XXXXXXXXXXX XXXXXX.</span></p> <p class="XXXXXXXXX"><span style="XXXX-size: XX.0pt; XXXX-XXXXXX: XXX%;" XXXX="XX-XX">4. X XXXX XX the sponsorship must be attracted XX the XXXX XXXXXXX of the I.O.X. XXX example XX%. In XXXX XXX XXX XXXXXXXXX effort XX split XXX so XX the XXXXXXXXXXXXXX for the image XX the games.</span></p> <p class="MsoNormal"><span style="font-XXXX: 12.0pt; line-height: 115%;" XXXX="EN-XX"></span></p> <p class="XXXXXXXXX"><span style="font-size: 12.0pt; line-XXXXXX: 115%;" lang="EN-US">XXX XXXX XXXX XX solutions XX for the sponsors XXX media:</span></p> <p class="MsoNormal"><span style="font-size: 12.XXX; XXXX-height: XXX%;" lang="XX-XX"></span></p> <p class="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-XXXXXX: XXX%;" lang="EN-XX">1. XXX XXX XXXXXXXXXXX contracts XXXX be transparent in XXXXX XX XXX XXX XXXX.</span></p> <p class="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-XXXXXX: XXX%;" lang="EN-XX">X. XXX XXXXX XXXXXX should XXX be exclusive anymore. Considering XXX big ratings, XXX XXXXXXXXX XXX XXXX money XX even XXXXXX. XXXXXX XXXXX XXXXXXXX XXXXX more XXXXXXXX. XXXX audience XXXXX XXXX money XXXX XXXXXXXXXXX. </span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: XX.0pt; line-height: 115%;" XXXX="XX-US">X. Sponsors XXXXXX XXXX contracts XXXX XXX one XXX XX games once. Avoiding long XXXX contracts XXXXX XXX I.X.C update the spending and XXXXXXX more easily. </span></p> <p XXXXX="XXXXXXXXX"><XXXXXX><span style="XXXX-XXXX: XX.0pt; XXXX-height: 115%;" lang="XX-XX">- My XXXX solutions </span></XXXXXX></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-height: XXX%;" XXXX="EN-US">XX XXXXXXX corruption cases, XXXXXXX the XXXX XXXXXXXX is very hard. XXXXXXX a XXXXXXXXXX XXXXXXX is a XXX XX XXXX XXXXXXXXXXXX and XXXXXXX XXXXXXXX in XXX background. In this XXXX, I XXXXX XXXX XXXXXXXXX the XXXXXXX XXXXX XX XXX basics XXXX its XXXXX XX the XXXX. XXXXXXXX XXX XXXXXXXXXX XXXXX XXXXXXXXXXXX for XXX XXXXXX XXXXX need XXXX XXXXX. XXXX XXXXX means less XXXXXXXXXXX. As a XXXXX XXXXXXXX I XXXXX pledge for XXXXXXXX the XXXXXXXXXX costs. If XXX cities would XXX need XX XXXXX XXXXX amounts XX XXXXX for XXXXXXXXX XXXXX, then the Olympic Games XXXX XXXXXX back from a XXXXXXXX XXXXXXX XX amateur XXXXX XX the first I.X.C XXXXXXX in 1894 concluded.</span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: 14.0pt; XXXX-height: XXX%;" lang="EN-US"></span></p> <p class="XXXXXXXXX"><span style="font-size: XX.0pt; line-height: 115%;" XXXX="XX-XX"></span></p> <p class="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-XXXXXX: XXX%;" XXXX="EN-US"></span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 14.0pt; line-height: XXX%;" XXXX="EN-US"></span></p> <p class="XXXXXXXXX"><span style="font-size: XX.0pt; XXXX-XXXXXX: 115%;" lang="XX-US"></span></p> <p class="MsoNormal"><span style="font-size: XX.XXX; line-height: 115%;" XXXX="EN-US"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-XXXXXX: 115%;" XXXX="XX-US"></span></p> <p XXXXX="MsoNormal"><span style="XXXX-XXXX: XX.XXX; line-XXXXXX: XXX%;" lang="XX-XX"></span></p> <p class="XXXXXXXXX"><XXXXXX><span style="font-XXXX: 14.0pt; line-height: 115%;" XXXX="XX-US"></span></strong></p> <p class="MsoNormal"><XXXXXX><span style="XXXX-size: 14.XXX; line-height: XXX%;" XXXX="XX-XX"></span></strong></p> <p XXXXX="MsoNormal"><span style="font-size: XX.0pt; XXXX-XXXXXX: 115%;" lang="EN-XX"></span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.XXX; line-XXXXXX: XXX%;" lang="XX-XX"></span></p> <p></p> <p XXXXX="XXXXXXXXX"><span lang="XX-US"></span></p>">
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