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Tarnished Rings
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<strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">The Olympic Games Sponsorship Issues</span></strong></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">Case study</span></p> <p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US"></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US">- The problem</span></strong></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> In December 1998 and the beginning of 1999, the I.O.C (International Olympic Committee) was facing an enormous scandal about how Salt Lake City, Utah, United States was assigned for being the host of the 2002 Winter Games Olympics. Suspicions about the electing process in which Salt Lakes application was accepted grew, as major sponsors were hesitating in signing the new contracts with the I.O.C.</span></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> Some sponsors pledged for an urgent reform of the I.O.C procedures and organization. The current leading board was no longer trusted by some of the companies which invested large amounts of money in contracts for former Olympic games. The public image of the I.O.C was suffering from corruption suspicions. The resign of the leading XXXXXXX XXX XXXXXXX by XXXX of XXX media XXX XXXXXXXXX XXXXXXXX. </span></p> <p class="XXXXXXXXX"><span style="font-XXXX: XX.0pt; XXXX-height: XXX%;" XXXX="XX-XX"> XXX XXXXXXXXXX of the next coming Summer Olympics in 2000 XX XXXXXX XXXX having difficulties in XXXXXXX all the XXXXX XXXXXXXXX XXXX XXXXXXXXXXXX XXX XXXXXXX TV rights. The XXXXXXXXX XXXX even XXXX a list of XX companies XXXX already signed XXX XXXXXXXXXXX XXXXXXXXX in order XX XXXXXXXX other potential XX XXXXXXXXX that XXXXX association XXXX the Olympic Games XXXXX XXX affect XXX branding policy. </span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: XX.XXX; line-height: 115%;" lang="EN-US"> XXXXXXXXXX Olympic XXXXXXXXX President revealed that a few weeks before XXX I.X.X XXXXXXX XXXXXX as the XXXX XXXXXX XXXXX XXXX, contracts XXX XXXXXXX XXXXX XXXXXXXXXXXXX in 11 African XXXXXXXXX XXXX signed. The XXXXXX provided XXX 1.X million dollars XXX a XXXX of XXXX XXX was XXXXXXX XX XXX delegates at a dinner.</span></p> <p class="XXXXXXXXX"><span style="XXXX-size: XX.0pt; XXXX-XXXXXX: XXX%;" lang="XX-US"> XXXXXX XXXXXXXXX that XXXXXXXXX XX XXXXXX marketing budgets in Olympic XXXXX XXXXXXXXXXX, the general XXXXX XX the I.X.C XXX falling during XXX XXXXXXX. A XXXXXX made by a XXXXXX research XXXX XXXXXXXX XXXX XXXXX 43% XXXXXXX of XXX Olympic Games fans XXXX XXXXX out XXXXXXX about the scandal, had a XXX XXXXXXXXXX XXXXX it.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-height: XXX%;" XXXX="XX-XX"> XXXX XX XXX cities that lost XXX hosting XX the game in XXXXX of XXXX Lake XXXX and even a member XX XXX I.O.C suggested the XXXXXXXXXXX XX XXXXXXXX the XXXXX. XXX of XXX top sponsors - XXXX XXXXXXX XXXXXX Life XXXXXXXXX Company XXX XXXXXXX XXXXXXX and asked a XXXX XXXXXXXXXXXXX XXX XXX XXXXXXX practices applied in XXX lately editions in the XXXX and the future. </span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 12.0pt; XXXX-XXXXXX: XXX%;" XXXX="EN-XX"> While XXXX sponsors maintained XXXXX XXXXXXXXX XXX even raised XXX XXXXX, XXXXXX tried XX XXXX this XXXXXXX in advantage by XXXXXX lower rates for XXXXXXXXX XXX XXXX XXXXXXXXXX XXXX XXX XXXXX will XX used XXXXXXXXX.</span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-XXXX: 12.0pt; line-height: XXX%;" lang="EN-XX"> Overall XXX XXXXXXXX and XXXXX were XXXXXX XXX a detailed report XXX XXXXXXXX for XXXXXXXX XXXX XXXXXXXXXX in the XXXXXX. Ethics were once XXXXX claimed, comparing XXX scandal with XXX XXXX XXX XXXXXXX by US and XXXX, the XXXXXXXXX XXXXXX from 1972 Munchen edition, XXX even XXXX the XXXX XXXXXXX XXXX XXXX Germany.</span></p> <p class="XXXXXXXXX"><span style="XXXX-size: 12.0pt; XXXX-height: 115%;" lang="EN-US"></span></p> <p class="XXXXXXXXX"><strong><span style="font-XXXX: 12.XXX; line-height: 115%;" XXXX="XX-US">- Solutions</span></strong></p> <p XXXXX="MsoNormal"><span style="font-size: 12.0pt; XXXX-XXXXXX: XXX%;" XXXX="EN-XX"> XX a big XXXXXXX XXX XXXXXXX was possible XX XXXXXXX together XXXX XXX-XXXXXXXX factors: Questionable ethical XXXXXXXX XXX some XX XXX I.O.C XXXXXXX, XXXXXXXXX XXXXXXXXXXX of the candidate cities or XXXXXX they belong to, almost life-XXXX XXXXXXX XXX I.X.X leading board (until 75 XXXXX XXXX 1965 decision) XXX XXXXXXX profits for sponsors.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: 12.XXX; line-XXXXXX: XXX%;" XXXX="EN-US"> The XXXXX solution XXXX XX focused XX reforming XXX XXXXXXXX procedures in XXX I.O.C :</span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: XX.XXX; XXXX-height: 115%;" XXXX="XX-XX">X. All the members must have a limited XXXXXX XXXXXXX. For example: XXXXXXX XX years.</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: 12.XXX; line-XXXXXX: 115%;" lang="EN-XX">X. All XXX XXXXXXX from the leading XXXXX XXXX have a personal XXXXXXX based on sport performance or XXXX XXXXXXXXXX XXX with no XXXXXXXX XXXXXXXXX involvement.</span></p> <p class="XXXXXXXXX"><span style="XXXX-size: 12.0pt; line-XXXXXX: 115%;" XXXX="XX-US">X. XXX voting XXXXXXXX could be held with a XXXX of the members XXXXXX randomly XX a computer. In XXXX XXX, XXXX XX a member is XXXXXXX, he XXX not have the chance to XXXXXXX XXX will. </span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: 12.0pt; line-height: 115%;" lang="EN-XX">X. All XXX XXXXXXXXX for XXXXXXXXXX mass XXXXXX in various countries XXXX be XXXXXXXXXXX.</span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 12.0pt; line-height: XXX%;" lang="XX-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-height: XXX%;" lang="XX-US">XXX second XXXXXXXX is focused on XXXXXXXXX cities :</span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-size: XX.0pt; line-height: XXX%;" XXXX="XX-XX">X. XXX election process XXXX XX XXXXXX and XXXXXXXXXXX.</span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 12.0pt; XXXX-XXXXXX: 115%;" lang="XX-XX">2. The XXXX must prove XXXX it XXX sustain the costs for the XXXXXXXXXXXX and it can XXX the XXXXXXXX budget.</span></p> <p class="XXXXXXXXX"><span style="XXXX-size: XX.0pt; line-XXXXXX: XXX%;" XXXX="EN-US">X. XXX Olympic Games XXX be hosted by two XXXXXX in cooperation so XXX chances XX host XXX sport XXXXXXXXXXX raises.</span></p> <p class="XXXXXXXXX"><span style="font-size: XX.0pt; XXXX-XXXXXX: 115%;" XXXX="EN-XX">4. X part of XXX sponsorship must be attracted by the city instead of XXX I.X.X. For XXXXXXX 10%. In this XXX XXX XXXXXXXXX effort is split XXX so is XXX XXXXXXXXXXXXXX XXX XXX XXXXX of XXX XXXXX.</span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-size: XX.0pt; XXXX-height: 115%;" XXXX="XX-XX"></span></p> <p class="MsoNormal"><span style="XXXX-XXXX: 12.0pt; XXXX-XXXXXX: 115%;" XXXX="XX-XX">XXX XXXX XXXX of XXXXXXXXX XX for XXX sponsors XXX media:</span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: 12.XXX; XXXX-XXXXXX: XXX%;" XXXX="EN-XX"></span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: XX.XXX; line-height: 115%;" XXXX="XX-XX">X. All XXX XXXXXXXXXXX contracts XXXX be XXXXXXXXXXX in XXXXX of XXX XXX time.</span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 12.0pt; XXXX-XXXXXX: 115%;" XXXX="EN-XX">X. The media rights should XXX be XXXXXXXXX XXXXXXX. XXXXXXXXXXX the XXX ratings, XXX XXXXXXXXX XXX more money XX XXXX larger. XXXXXX media coverage means XXXX audience. XXXX audience XXXXX XXXX XXXXX from XXXXXXXXXXX. </span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.XXX; line-XXXXXX: XXX%;" lang="EN-US">X. XXXXXXXX should XXXX contracts XXXX for XXX XXX XX games once. XXXXXXXX long XXXX contracts XXXXX the I.X.X update the spending XXX XXXXXXX more XXXXXX. </span></p> <p XXXXX="XXXXXXXXX"><strong><span style="font-size: XX.0pt; line-XXXXXX: XXX%;" lang="EN-US">- XX best XXXXXXXXX </span></XXXXXX></p> <p class="XXXXXXXXX"><span style="font-size: XX.XXX; XXXX-XXXXXX: 115%;" XXXX="EN-XX">XX XXXXXXX corruption XXXXX, finding the best solution is very hard. Usually a corruption scandal XX a sum of more misjudgments XXX XXXXXXX XXXXXXXX in XXX background. In this XXXX, I think that XXXXXXXXX XXX Olympic Games XX the XXXXXX XXXX its start is XXX idea. XXXXXXXX XXX organizing XXXXX competitions for the masses XXXXX need less XXXXX. XXXX money XXXXX XXXX XXXXXXXXXXX. As a first XXXXXXXX I XXXXX pledge for lowering XXX organizing XXXXX. XX XXX XXXXXX would XXX need XX spend XXXXX XXXXXXX of XXXXX XXX grandiose XXXXX, then the XXXXXXX XXXXX will travel XXXX from a business XXXXXXX to amateur sport XX the first I.O.C XXXXXXX in XXXX concluded.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-size: XX.0pt; XXXX-height: 115%;" XXXX="XX-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-size: XX.XXX; line-height: 115%;" lang="EN-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-XXXX: XX.0pt; line-height: 115%;" XXXX="EN-XX"></span></p> <p class="XXXXXXXXX"><span style="XXXX-size: XX.XXX; XXXX-height: XXX%;" lang="EN-XX"></span></p> <p class="MsoNormal"><span style="XXXX-size: XX.XXX; XXXX-height: 115%;" lang="EN-XX"></span></p> <p class="XXXXXXXXX"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" lang="EN-US"></span></p> <p class="MsoNormal"><span style="font-XXXX: 14.XXX; XXXX-height: 115%;" XXXX="XX-XX"></span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 14.XXX; line-height: 115%;" XXXX="XX-XX"></span></p> <p XXXXX="MsoNormal"><strong><span style="XXXX-XXXX: 14.XXX; line-XXXXXX: 115%;" lang="XX-US"></span></XXXXXX></p> <p class="MsoNormal"><XXXXXX><span style="XXXX-XXXX: XX.0pt; XXXX-height: 115%;" XXXX="EN-US"></span></strong></p> <p class="MsoNormal"><span style="XXXX-size: 14.0pt; XXXX-XXXXXX: XXX%;" lang="XX-XX"></span></p> <p class="MsoNormal"><span style="XXXX-size: 14.XXX; line-height: 115%;" lang="EN-XX"></span></p> <p></p> <p XXXXX="MsoNormal"><span lang="EN-XX"></span></p>">
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