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Tarnished Rings
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<strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">The Olympic Games Sponsorship Issues</span></strong></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US">Case study</span></p> <p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 14.0pt; line-height: 115%;" lang="EN-US"></span></strong></p> <p class="MsoNormal"><strong><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US">- The problem</span></strong></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> In December 1998 and the beginning of 1999, the I.O.C (International Olympic Committee) was facing an enormous scandal about how Salt Lake City, Utah, United States was assigned for being the host of the 2002 Winter Games Olympics. Suspicions about the electing process in which Salt Lakes application was accepted grew, as major sponsors were hesitating in signing the new contracts with the I.O.C.</span></p> <p class="MsoNormal"><span style="font-size: 12.0pt; line-height: 115%;" lang="EN-US"> Some sponsors pledged for an urgent reform of the I.O.C procedures and organization. The current leading board was no longer trusted by some of the companies which invested large amounts of money in contracts for former Olympic games. The public image of the I.O.C was suffering from corruption suspicions. The resign of the leading XXXXXXX was claimed by XXXX of the media and companies involved. </span></p> <p XXXXX="MsoNormal"><span style="XXXX-XXXX: XX.XXX; line-height: XXX%;" XXXX="XX-US"> The organizers XX XXX XXXX coming XXXXXX Olympics in 2000 XX Sydney were XXXXXX difficulties in XXXXXXX all XXX XXXXX XXXXXXXXX XXXX sponsorships and XXXXXXX TV XXXXXX. XXX marketing XXXX XXXX XXXX a list of 60 companies that already signed XXX sponsorship contracts in order to convince XXXXX XXXXXXXXX 40 XXXXXXXXX that their XXXXXXXXXXX XXXX XXX XXXXXXX XXXXX XXXXX not XXXXXX XXX branding XXXXXX. </span></p> <p XXXXX="MsoNormal"><span style="XXXX-XXXX: XX.XXX; XXXX-XXXXXX: 115%;" lang="EN-XX"> Australian Olympic Committee XXXXXXXXX XXXXXXXX that a XXX XXXXX XXXXXX the I.O.X XXXXXXX Sydney as XXX XXXX XXXXXX Games host, contracts for funding sport XXXXXXXXXXXXX in XX XXXXXXX countries XXXX XXXXXX. The amount provided XXX 1.X XXXXXXX dollars and a XXXX XX XXXX sum was offered to the delegates at a dinner.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" XXXX="XX-US"> Beyond companies that XXXXXXXXX to invest marketing budgets in XXXXXXX Games sponsorship, XXX XXXXXXX XXXXX of XXX I.O.X was XXXXXXX during XXX scandal. A XXXXXX XXXX XX a XXXXXX XXXXXXXX firm revealed that XXXXX 43% XXXXXXX of the Olympic XXXXX XXXX XXXX XXXXX out details XXXXX the XXXXXXX, XXX a bad XXXXXXXXXX XXXXX it.</span></p> <p class="MsoNormal"><span style="XXXX-size: 12.XXX; XXXX-XXXXXX: XXX%;" lang="XX-XX"> Some XX the cities XXXX lost XXX XXXXXXX of XXX XXXX in XXXXX XX XXXX Lake XXXX XXX even a XXXXXX XX XXX I.O.X XXXXXXXXX the possibility XX XXXXXXXX XXX games. One of XXX top XXXXXXXX - XXXX XXXXXXX XXXXXX Life XXXXXXXXX Company XXX XXXXXXX radical XXX XXXXX a full investigation for the bidding practices XXXXXXX in all lately XXXXXXXX in XXX past and the XXXXXX. </span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-size: XX.XXX; XXXX-XXXXXX: 115%;" lang="XX-XX"> XXXXX some XXXXXXXX XXXXXXXXXX their contracts XXX even XXXXXX the value, XXXXXX XXXXX XX turn XXXX XXXXXXX in XXXXXXXXX by XXXXXX lower rates for XXXXXXXXX XXX XXXX XXXXXXXXXX that XXX money XXXX be XXXX ethically.</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: 12.XXX; XXXX-XXXXXX: 115%;" lang="EN-US"> Overall the sponsors and XXXXX were asking for a XXXXXXXX XXXXXX XXX XXXXXXXX for XXXXXXXX such situations in the future. Ethics were XXXX XXXXX XXXXXXX, XXXXXXXXX XXX scandal with XXX Cold War XXXXXXX XX US and URSS, the XXXXXXXXX XXXXXX from XXXX XXXXXXX XXXXXXX, and even with the 1936 XXXXXXX from Nazi XXXXXXX.</span></p> <p XXXXX="MsoNormal"><span style="XXXX-XXXX: 12.0pt; line-XXXXXX: XXX%;" lang="XX-XX"></span></p> <p class="MsoNormal"><XXXXXX><span style="XXXX-XXXX: XX.0pt; line-XXXXXX: 115%;" XXXX="EN-XX">- Solutions</span></strong></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-XXXX: 12.XXX; XXXX-XXXXXX: 115%;" XXXX="EN-XX"> As a XXX picture the XXXXXXX was possible XX XXXXXXX XXXXXXXX XXXX pre-XXXXXXXX factors: Questionable ethical XXXXXXXX for some of XXX I.X.C XXXXXXX, political involvement of XXX candidate XXXXXX or states XXXX belong XX, XXXXXX XXXX-time XXXXXXX for I.O.C leading XXXXX (until XX XXXXX XXXX 1965 XXXXXXXX) and XXXXXXX XXXXXXX for XXXXXXXX.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-size: 12.XXX; XXXX-height: 115%;" lang="XX-XX"> XXX XXXXX solution must XX focused on XXXXXXXXX the XXXXXXXX XXXXXXXXXX in the I.X.C :</span></p> <p class="XXXXXXXXX"><span style="XXXX-XXXX: 12.XXX; XXXX-height: 115%;" XXXX="XX-US">1. All XXX XXXXXXX must XXXX a XXXXXXX period mandate. XXX example: XXXXXXX 12 years.</span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-XXXX: 12.XXX; XXXX-height: XXX%;" lang="XX-US">X. All XXX XXXXXXX from the XXXXXXX board XXXX XXXX a personal XXXXXXX based on XXXXX XXXXXXXXXXX or XXXX XXXXXXXXXX and XXXX no XXXXXXXX political involvement.</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-XXXXXX: 115%;" lang="XX-XX">X. The voting sessions could XX XXXX with a part XX XXX members chosen randomly by a XXXXXXXX. In XXXX way, XXXX XX a XXXXXX XX XXXXXXX, he may not have the XXXXXX to XXXXXXX XXX will. </span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.XXX; XXXX-height: 115%;" XXXX="EN-XX">X. All XXX XXXXXXXXX for XXXXXXXXXX mass sports in various XXXXXXXXX XXXX XX transparent.</span></p> <p class="XXXXXXXXX"><span style="font-XXXX: 12.0pt; XXXX-height: XXX%;" lang="EN-US"></span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-height: XXX%;" lang="EN-US">The XXXXXX solution XX XXXXXXX on candidate XXXXXX :</span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-size: 12.0pt; line-XXXXXX: 115%;" lang="XX-US">1. The election process XXXX XX XXXXXX and XXXXXXXXXXX.</span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 12.XXX; line-XXXXXX: 115%;" lang="EN-XX">2. XXX XXXX must XXXXX that it XXX XXXXXXX the costs XXX the organization XXX it can XXX the assigned budget.</span></p> <p class="XXXXXXXXX"><span style="font-XXXX: XX.XXX; line-XXXXXX: 115%;" lang="XX-XX">3. XXX XXXXXXX Games can be XXXXXX XX two cities in XXXXXXXXXXX so XXX chances XX XXXX the XXXXX competition raises.</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.0pt; line-height: XXX%;" lang="EN-US">X. A part of XXX XXXXXXXXXXX must XX XXXXXXXXX by the XXXX instead of XXX I.X.X. For example 10%. XX XXXX XXX the marketing XXXXXX is XXXXX XXX so XX the responsibility for XXX XXXXX XX the XXXXX.</span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: 12.0pt; XXXX-height: XXX%;" XXXX="EN-US"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" lang="XX-XX">The XXXX XXXX XX XXXXXXXXX is for XXX sponsors and media:</span></p> <p class="MsoNormal"><span style="font-size: XX.0pt; XXXX-height: 115%;" lang="EN-US"></span></p> <p class="XXXXXXXXX"><span style="XXXX-size: 12.XXX; line-XXXXXX: XXX%;" XXXX="EN-US">1. All the XXXXXXXXXXX XXXXXXXXX XXXX be XXXXXXXXXXX in terms of sum XXX XXXX.</span></p> <p class="MsoNormal"><span style="XXXX-size: XX.0pt; line-height: 115%;" XXXX="XX-XX">2. The media rights XXXXXX not be XXXXXXXXX anymore. Considering XXX big ratings, the XXXXXXXXX XXX XXXX XXXXX XX even larger. XXXXXX XXXXX coverage means XXXX XXXXXXXX. More XXXXXXXX means more money from XXXXXXXXXXX. </span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: 12.XXX; line-XXXXXX: 115%;" XXXX="EN-US">3. XXXXXXXX XXXXXX XXXX contracts only XXX XXX set of games XXXX. XXXXXXXX XXXX XXXX XXXXXXXXX XXXXX XXX I.X.C XXXXXX the XXXXXXXX XXX budgets XXXX XXXXXX. </span></p> <p class="XXXXXXXXX"><XXXXXX><span style="font-XXXX: XX.0pt; XXXX-XXXXXX: XXX%;" XXXX="XX-US">- My XXXX XXXXXXXXX </span></strong></p> <p XXXXX="MsoNormal"><span style="font-size: XX.0pt; XXXX-XXXXXX: XXX%;" XXXX="XX-XX">XX complex XXXXXXXXXX cases, XXXXXXX XXX XXXX XXXXXXXX XX very XXXX. Usually a corruption XXXXXXX XX a XXX of XXXX misjudgments XXX ethical problems in XXX background. XX XXXX case, I XXXXX that returning the Olympic Games to XXX basics form its XXXXX XX XXX idea. Pledging and organizing sport competitions XXX XXX XXXXXX would XXXX XXXX XXXXX. XXXX XXXXX XXXXX XXXX XXXXXXXXXXX. As a XXXXX solution I would XXXXXX for XXXXXXXX the XXXXXXXXXX XXXXX. XX XXX cities would not XXXX XX XXXXX XXXXX XXXXXXX XX XXXXX for grandiose shows, then the Olympic XXXXX will travel back from a XXXXXXXX XXXXXXX to amateur sport as the XXXXX I.X.C XXXXXXX in XXXX concluded.</span></p> <p XXXXX="XXXXXXXXX"><span style="font-size: 14.XXX; line-XXXXXX: 115%;" XXXX="EN-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.0pt; line-XXXXXX: XXX%;" lang="EN-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="font-XXXX: XX.XXX; line-height: 115%;" XXXX="XX-XX"></span></p> <p class="XXXXXXXXX"><span style="XXXX-size: 14.0pt; XXXX-height: 115%;" XXXX="EN-XX"></span></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-size: 14.XXX; line-height: 115%;" lang="EN-XX"></span></p> <p class="MsoNormal"><span style="XXXX-size: 14.0pt; line-height: 115%;" lang="EN-XX"></span></p> <p XXXXX="MsoNormal"><span style="XXXX-size: 14.0pt; XXXX-XXXXXX: XXX%;" lang="XX-XX"></span></p> <p class="MsoNormal"><span style="font-XXXX: XX.0pt; XXXX-height: 115%;" XXXX="XX-XX"></span></p> <p class="XXXXXXXXX"><XXXXXX><span style="XXXX-XXXX: XX.0pt; XXXX-XXXXXX: 115%;" lang="XX-XX"></span></strong></p> <p class="XXXXXXXXX"><XXXXXX><span style="font-size: XX.XXX; line-XXXXXX: XXX%;" XXXX="EN-US"></span></strong></p> <p XXXXX="XXXXXXXXX"><span style="XXXX-XXXX: 14.0pt; line-height: XXX%;" XXXX="EN-XX"></span></p> <p XXXXX="MsoNormal"><span style="font-XXXX: XX.XXX; line-height: 115%;" lang="XX-US"></span></p> <p></p> <p class="XXXXXXXXX"><span lang="EN-XX"></span></p>">
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