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Question Title: | Planning Exercise Adding KNOW/Content Plan to your WHO, DO, FEEL exercise |
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The inform, persuade and remind model is a integrated marketing communication tool that guides businesses to craft effective marketing strategies for their products. Foremost, businesses should strive to XXXXXX XXXXX XXXXXXXXX XXXXX XXXXX product offerings, by XXXXXXXXXX XXX features, the key value XXXXXXXXXXX XXX XXXXXXXX XX the XXXXXXXX. XXXXXX, XXXXXXXXXX should persuade customers XX giving them a key reason XX purchase XXX XXXXXXX. XXXX XXX XXXXXXX reasons based on XXXXXXX quality, XXXXXXXXXX XX XXXXXXX XXXXXXXXXX, cost, XXXXXXXXXXXXX level, coolness, XXXXXXXXX XXXXXX or user-friendliness. Businesses should XXXX try to position XXXXXXXXXX against other XXXXXXXXXX businesses XXXX XXXXXXXXXX to XXXXXXXX their customers to XXX a product. XXXXXXX, businesses XXXXXX aim XX XXXXXX customers XX their product, especially in a saturated XXXXXX, in order XX XXXXXXX top-of-mind awareness and XXXX XXX competition. This XXXXXXXX XXXXXXXX and XXXXXXXXXX XXXXXXXXXXX on multiple XXXXXXXX to XXXX the XXXXXXXX refreshed and XX XX date on the product’s newest features and existing value XXXXXXXXXXX. |t XX XXXXXXXXX that marketers take this integrated XXXXXXXX XXXXXXX XXXX approach allows XXXXXXXXX to XXXXX powerful messages that XXXXXX new XXX potential customers, XXXXXXXX those on XXX XXXXX, XXX XXXXXX those who XXX returning XXXXXXXXX. XXXX allows XXXXXXXXX to effectively XXXXX out to XXX stages XX customers on the sales funnel, and XX lead XXXX through a holistic customer journey XXXX first awareness to their final purchase decision.
XXX XXXXXX Mike’s XXXX, previous XXXXXXXXXXX discussed how XXX XXXXXXX of XXXXX flavors XXX XXXX-XXXXXXX XXXX XX affordable prices was to be XXXXXXXXX XX the XXXXXX XXXXXXXX XX young XXXXXXX parents stretched for time, in order to get XXXX XX take XXX action of XXXXXX JMS XXXX XXX their families XXXXXXXXX. The content XXXX XXXXXXXXX needs XX XX XXXXXXXXX is XXXXX XXX affordability, XXXXXXX XXX quality of JMS XXXX. XXX XXXX of XXX message XXXXXX be a friendly, XXX and XXXXXXXXX tone.
Currently, XXX uses XXXXXXXXXXXXXX XXXX as ‘the XXXXXX XXXX’ (TV XXXXX) and XXXXXXX that show JMS XXXXXXXX in a bland, unpersuasive XXX XXXXXXXXXXXXX way. JMS could XXX the inform/XXXXXXXX/XXXXXX XXXXX in XXX following way.
XXXXXXXX: JMS XXXXXX XXXX out XXXXXXXX surrounding the XXXXXXX of its flavors, through TV spots XXXX XXXXXXXX each XX its ingredients. JMS XXXXX also focus on XXX XXXXXXXXXXXXX XX XXXXXXXXXX XXXXXXXXXXXX of its XXXXXXXXX XX XXXXXX media XX XXX XX XXXX ads.
SUCCES Model:XXX could XXXX XXXX XXX content XXXX XXXXXX by using XXX emotions element XX the XXXXXX model. XXXXXXXXX, XXX’s advertising campaigns, XXXX as XXX ‘the Honest XXX’, XXXXX comprises six XX-second TV spots XX ‘honest XXXXXX’ and ‘XXXXXXXXX moments’ XXXXXXXXXXX XXXX XXXXXX XXX subs, XXXX used XXX XXXXXXX XX XXXXXXXXXX XX XXXXXX a XXXXXXXXXX good message. XXXXXXX, XXXXXX XX a XXXXXXXXXXXXX XXXXXXXXX decision, XXX JMS XXXXXX use XXX XXXXXXXX XXXXXXX XX interviewing die-XXXX XXX XXXX and XXXXXXX XXXXX XXXXXXXXX in a XXXXXXXXX XXXXXXXX, ‘XXXXXXX to XXXXX XXX best’. XXXX XXXXXX also XXXXXXX XX how XXX helped them XXXX time and money. XXXX would touch XXX heartstrings of the target XXXXXXXX XX young working XXXXXXX.
XX XXXXXXXXXX, JMS could XXX XXX XXXXXX XXXXX and XXX inform/persuade/XXXXXX XXXXX XX effective craft a powerful integrated marketing XXXXXXXXXXXXXX XXXXXXXX.
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XXXXX, Danny (2018, October X). Jersey XXXX's Keeps it XXXXXX in New Campaign. XXXXXXXXX on XXXXX 15, 2019 from https://XXX.XXXXXXXXXXX.XXX/XXXXXXXXXX/jersey-XXXXX-XXXXX-it-honest-new-campaign
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