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Marketing assignment on brands
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Please organize your case analysis around the following discussion questions with each answer to each question being 400 words minimum.</span></p> <p><span class="s1">1.What are the main issues that Barbie brand currently faces?</span></p> <p><span class="s1">Barbie currently faces the issues of market saturation, partnership issues, diversity issues, media controversies and falling demand caused by the design and branding of their dolls. Foremost, competitors such as Hasbro and Lego have come up with popular alternatives such as racing cars, building block toys and other products that have mass market appeal. Secondly, Barbie has faced a number of branding controversies, such as dolls with unrealistic body shapes, curves and facial features that have sparked a media and public outcry over body positivity and body shaming. Critics of Barbie have contended that the doll manufacturer Mattel has created dolls which serve as poor role models for girls. They further contend that these dolls contribute to the objectification of women from a young age. Furthermore, Barbie, as a predominantly ethnically white doll, has faced criticism for not being diverse enough, and for not being representative of a market characterized by increasing ethnic diversity. As a result, the Barbie brand is facing falling demand, as more socially conscious and mature parents seek more ethical and appropriate toys for their children. Furthermore, Barbie is facing partnership issues, have lost key deals to their competitors in recent years. For example, Barbie recently lost the contract for the Disney Princess series of dolls to Hasbro, which represents a major loss of commercial revenue for the traditional doll manufacturer. This development also represents a decline in trust in the Barbie brand on the part of their established commercial partners. Finally, Barbie has been critiXXXXX for XXX being priced XXXX XXXXXXXXXX. If Barbie were truly an XXXXXXXXX role XXXXX, XXXXXXX contend XXXX Barbie would XX accessible XX people XX all income XXXXXX. However, XXX generally XXXX price of XXXXXXXXX Barbie dolls suggests that XXXXXX is XXXX XXXXXXXXX to the middle XXX upper middle income XXXXXX, XXXXXXX serving as an ‘XXXXXXXXXXXX’ XXXXXXXX XX XXXXXX and XXXXXXXXX XXXX XX unavailable XX XXXX XX the XXXXXXXX market.<span class="XXXXX-converted-XXXXX"></span></span></p> <p><span XXXXX="XX" <XXX="" issues="" XXXXX="" by="" the="" XXXXXX="" XXXXX="" represent="" a="" general="" decline="" in="" XXXXX="" of="" brand.="" XXXXX="" controversies="" XXX="" XXXXXXXXX="" issues,="" age="" XXXXX="" black="" lives="" XXXXXX,="" XXXX="" to="" result="" XXXXXX="" sales="" revenues,="" as="" more="" socially="" conscious="" consumers="" XXXXXXX="" brands="" affected="" these="" problems="" favor="" ‘ethical’="" XXXXXX.="" XXXXXX,="" XXXXX="" implement="" strong="" rebranding="" efforts="" XXXXXXX="" its="" XXXXXXXXXXX="" consumer="" XXXXXXXXXXX="" doll="" XXXXXXXX.=""></span></p> <p>XXX issues faced XX XXX XXXXXX XXXXX XXXXXXXXX a general XXXXXXX in XXX XXXXX XX the XXXXXX XXXXX. XXXXX controversies and diversity issues, in XXX age of MeToo XXX XXXXX Lives Matter, XXXX XX result in a decline in XXXXX XXXXXX XXX XXXXX XXXXXXXX, as more XXXXXXXX conscious XXXXXXXXX XXXX XX XXXXXXX brands XXXXXXXX XX XXXXX problems in favor of XXXX ‘ethical’ brands. XX a result, XXXXXX needs to implement XXXXXX rebranding XXXXXXX to improve its brand positioning XXX XXX consumer XXXXXXXXXXX of XXX doll XXXXXXXX.<br></p><p></p> <p><span XXXXX="XX">X.XXXX is the influence of XXXXXX XX XXXXXXX?XX Barbie "bad" for society?</span></p> <p><span XXXXX="XX">XXXXXX XXX XXXX XXXXXXXXXX by media watchdogs XXX public XXXXXXXXX as a XXXXX XXXX XXXXXXXX XXXXXXXXXXX body XXXXX XXX the XXXXXXXXXXXXXXX of XXXXXX XXXXXX. XXXXXX, Barbie XXX had a XXXXXXXX XXXXXXXXX on<span XXXXX="Apple-converted-XXXXX">society, by promoting XXXXXXXX role models XXX young women and girls who play XXXX them. This essay will discuss the XXXXXXX XX body XXXXX, eating XXXXXXXXX and self esteem XXXXXX by XXXXXX XXXXXXXX.</span></span></p><p>Foremost, XXXXXX XXXXXXX society by harming XXX body XXXXX XX XXXXX XXXXXXX who will XXXXXXXXX XX XXX body XXXXX propagated XX XXXXXX XXXXXXXX. XXXXXX products typically XXXXXXX XXXXX bosoms, slim curves XXX ethnically white models XXXXX XXXXXXX an unrealistic body shape for XXXX female XXXXXXXXX. This impression XX the body XXXXX XXXX continue XX develop XXXXX adulthood XXX many XXXXXXXX XXX XXXX with Barbie dolls.<span class="XX"></span></p><p>XXXXXXXX, XXXXXX consumption is XXXXXX XX eating XXXXXXXXX. XXXXX women XXX XXXXX XXX XXXX XXXX XXXXXX XXXXX are XX XXXXXXX risk XX eating XXXXXXXXX XXXX XX bulimia, XXXXXXXX XXXXXXX and XXXXX XXXXXX. XXXX is because XXX Barbie doll is XXXXXXXXXX XXXXXXXXXXX in body shape, and XXXXXXXXX XXXXX XX XXXX XXXXXXX actions that XXXX XX serious XXXXXX consequences. This also imposes a toll on XXXXXX XXXXXX budgets and emergency services.</p><p>Finally, Barbie XXXXX have been linked XX harmful impacts XX XXXX XXXXXX. XXXXX XXXXX who are XXXXXX XX live up to the unrealistic XXXXXXXXXXXX of XXX Barbie doll XXX XXXX prone XX XXXXXXXXXX, XXXXXXX XXX self XXXXXX XXXXXX.</p><p>However, it is XXX XXXX XXXX Barbie is XXXXXXXXXXX "XXX" for XXXXXXX. XXXX is XXXXXXX Barbie XXX be XXXX to XXXXXXXXX positive XXXX XXXXXX XXX XXXXXXX, such as the use of XXX Fashionista XXXXXXX XXXX series.</p> <p><span XXXXX="XX"></span> </p> <p><span class="XX">3.XXXX XX XXXX analysis of Mattel's repositioningefforts, XXXXXXXXX its XXX advertisements XXX new XXXXXXXX?</span></p> <p><span XXXXX="s1">Mattel XXX XXXXXX to reposition Barbie as a XXX that is XXXX XXXXXXXX feminist XXX XXXXXXXXXXX. XXXX XXXXXXXXXXXXX XXXXX XX target XXXX XXXXXXXX XXXXXXXXX XXX progressive parents, and their children, XX provide an established XXX XXXX is repurposed and rebranded XXX the modern age. For XXXXXXX, Mattel has XXXXXX out a XXXXXX of XXXXXX doll XXXX XXXX XXXX in different body shapes (to XXXX accurately represent the XXXXXXX body shapes XX XXXXX XXXXXXXXX), as well as XXXXX XXXX different facial shapes, XXXX tones, hair colors and XXX XXXXXX. XXXXX Barbie XXXXX XXXX XXXXXXX from traditional XXXXXX XXXXXXX to implement fashion XXXX representative XX a XXXXXXX XXXXXXX XX women, such XX street wear and XXXXXXXX XXXX. XXXXXXXXXXX, Barbie has implemented an advertisement XXXXXXXXX a XXXXX boy with a XXXXXX XXXX XX promote their exclusive XXX of the XXXXXXXX Barbie, in order to break traditional stereotypes XX the XXXXXX-XXXXXXXXX XXXXXX of their XXXX. XXXXXX has XXXX run successful XXXXXXXXXXX campaigns such XX ‘Imagine XXX Possibilities’, XXXXX sought XX portray XXXXX XXXXX seizing the opportunities XXXXXXXXX to them XXX becoming XXXX models such as XXXXXXX and XXXXXXXXXX. Barbie has also XXXXXX to XXXXXXXXX elaborate back-stories to XXXXX dolls, such XX dolls with a background in XXXXXXXX XXX, civil rights and XXXXXXXX, in order XXXX XXXXX XXXXX might XXXXX XX more XXXXXXXX role XXXXXX to their XXXXXXXXX.<span class="Apple-converted-XXXXX"></span></span></p> <p><span XXXXX="XX" <the="" repositioning="" efforts="" XX="" mattel="" are="" effective,="" XXX="" show="" that="" XXX="" XXXXXXX="" XX="" a="" whole="" XX="" XXXXXXXXXX="" to="" XXXXX-level="" XXXXXX="" XXXXXX="" XXXXXXXX="" developments="" in="" XXXXXXXX="" XXXXXX="" demographics.="" rolling="" out="" XXXXXX="" of="" more="" diverse="" XXXXX="" with="" elaborate="" back="" XXXXXXX,="" XXXXX="" it="" XXXXX="" about="" XXXXX="" XXXXXXXXXXX,="" XXXXXXXXXXX="" becoming="" XXXXXXXXXXX.="" XXXXXXXXXXX,="" able="" ameliorate="" damage="" XXXXXX="" earlier="" XXXXXXXX="" XXXXXXXXXXX="" were="" XXXXXXXXXXX="" toxic="" role="" XXXXXX,="" implementing="" XXXXXXXXXXX="" serve="" XXXXXX="" XXXXXX="" XXXXXX.="" however,="" XXXX="" XXXX="" diluting="" XXX="" XXXXX="" XXXXXXXXXXX="" XXXX="" effectiveness="" XX="" XXXXXXXXX="" XXX="" much.="" XXX="" example,="" create="" XXXXXXXXXXXX="" XXXX-XX-order="" barbie="" XXXXX,="" this="" would="" supply="" XXXXX="" inefficiencies="" XXXXXXXX="" their="" production="" XXXXX="" dramatically.="" XXXXX="" issue="" increased="" product="" XXXXXX,="" which="" XXXXXXXXXX="" affect="" brand.="" XXXXX="" XX="" ‘something="" XXXXXXXX’="" doll="" XXXXXX,="" XXX="" XXXX="" XXXX=""></span></p> <p>XXX repositioning efforts XX Mattel XXX XXXXXXXXX, and show that the company XX a XXXXX XX responsive XX XXXXX-XXXXX market trends XXX XXXXXXXX developments in XXXXXXXX XXXXXX XXX XXXXXXXXXXXX. By rolling out a series of XXXX XXXXXXX XXXXX XXXX XXXXXXXXX back XXXXXXX, Mattel XXXXX XXXX it XXXXX XXXXX XXXXXXXX needs XXX preferences, and that it understands XXXX the XXXXXXXX XXXXXX XX becoming more XXXXXXX XXX XXXXXXXXXXX. Furthermore, XXXXXX is able XX ameliorate the XXXXXX caused by the earlier XXXXXXXX XXXXXXXXXXX of XXXXX that were XXXXXXXXXXX and XXXXX role models, XX implementing a XXXXXX XX XXXXX that XXXX effectively XXXXX XX XXXXXX role XXXXXX to a more diverse XXXXXXXX market. However, Mattel XXXX XXXX diluting XXX XXXXX proposition and XXXX effectiveness if it were XX XXXXXXXXX too XXXX. XXX example, if Mattel were XX XXXXXX XXXXXXXXXXXX XXXX-to-order Barbie Dolls, this would create XXXXXX XXXXX inefficiencies XXX XXXXXXXX their production costs dramatically. This XXXXX XXXXXX XXX issue of XXXXXXXXX product prices, which would negatively XXXXXX XXXXX brand. XXXXXXXXXXX, XX Mattel XXXXX XX be ‘something XXX XXXXXXXX’ in their Barbie XXXX series, the doll may XXXX its core XXXXX proposition XX a brand.<br></p><p></p> <p><br></p> <p></p> <p><span XXXXX="XX">X. XXXX do you XXXXXXXXX that Mattel (XXX themanagers XX Barbiebrand) XX XXXX?</span></p> <p><span class="s1">XXXXXX XXXXXX launch new XXXXXXXXXXX to buttress XXXXX new brand position XX a progressive doll manufacturer, through the use of XXXXXX XXXXX, XXXXXXX stores, corporate social responsibility initiatives, XXXXX-XXXXXX XXXXXXX ranges and customization.</span></p> <p><span XXXXX="s1">XXXXXXXX, XXXXXX should launch a social XXXXX XXXXXXXX to find out XXXX XXXXXXXXX would XXXX to see reflected in their favorite dolls. XXXXXX XXXXX run an XXXXXXXXX XXXXXXX XX XXXXXXXXX consumers XX vote on their most popular doll XXXXXXX, or host a Facebook XXXXXXXXXX XX interact XXXX XXXX and XXXXX XXXX is now fashionable in the XXXXXXXX market. XX doing so, Mattel would establish themselves XX a player that actively cares XXXXX XXXXX consumer market, XXX XX XXXXXXXXX with XXX interests, XXXXXXXXXXX XXX XXXXXX XX their consumers XXXX regard to hairstyles XXX fashion.<span XXXXX="XXXXX-converted-space"></span></span></p> <p><span XXXXX="s1">XXXXXXXX, XXXXXX XXXXXX implement XXXXXXXXXX retail XXXXXXXX such XX a XXXXXX concept XXXXX XXXX an in-house career and XXXXXXXXX initiative XXXXXX. XXXX would XXXXX children XX learn XXXX XXXXXXXX XXXXXX role models with backstories such XX lawyers XXX doctors, XXXXX XXXX XXXXXXXX XXXXX XXXXXXX XX XXXXXX XXXXXX XXXXXXXXX XXX career development. By showing parents (XXX XXXXXXXXX XXXX XXX XXXXXXXXXX decision) that XXXXXX is XXXXX XXXXXXXX in XXXXXXXXX ethical role XXXXXX XXX developing XXXXX’s careers and interests, XXXXXX XXXXX XXXXXXXXXX XXX brand XXXXXXXX XX a manufacturer XX XXXXXXXX conscious XXXXX.<span XXXXX="Apple-converted-space"></span></span></p> <p><span class="XX">XXXX, Mattel should XXXX the talk XX XXXXXXXXX a XXXXXXXXX social responsibility XXXXXXXXXX that helps XX provide XXXXXXXXXX, education, XXXXX water XXX food to areas stricken XX XXXXXXXX XXX XXXXXXXXXXXX disasters. By empowering women in XXXXX areas, XXXXXX XXXXX XX able to proclaim XXX XXXXX positioning XX a champion of women’s XXXXXX XXX XXXXXXXX, beautiful women more effectively.<span class="Apple-XXXXXXXXX-XXXXX"></span></span></p> <p><span XXXXX="XX">Fourthly, Mattel XXXXXX XXXXXX a range XX XXXXX-XXXXXX Barbie XXXXX. XXXX Barbie XXXX XXXXX XXXXXX be XXXXXXXXXX XXXXXX XXX the middle XX lower XXXXXX XXXXXX XXXXXXX, and would XXXXX XXXXXX to XXXXX XX a XXXXXXX consumer market, while XXXX XXXXXXXXXXXXX XXX position as a doll XXXXXXXXXXXX representative of a diverse range XX XXXXXX profiles XXX identities.<span XXXXX="XXXXX-converted-XXXXX"></span></span></p> <p><span XXXXX="s1">XXXXXXX, Mattel XXXXXX XXXXXX a XXXXX XX XXXXXXXXXXXX, XXXXXXX edition Barbie dolls. XXXXX XXXXX should XX XXXXX XXXXXXXXXXXX XX XXXXXXXXX, XXX should be able XX select the XXXXXXXXX, XXXX XXXX, XXX clothes XX the Barbie XXXXX. XX doing so, XXXXXX would effectively XXXXXXXXXX its XXXXXXXX XXX a XXXXXX XXXXX XX fans, and XXXXXXXX consumer XXXXXXXXXXX XX its brand XX an inclusive brand that XXXXXXXX XXXXXXX XXXXXXXXX among its consumer base.</span></p>">
