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1.What are the main issues that Barbie brand currently faces?
Barbie currently faces the issues of market saturation, partnership issues, diversity issues, media controversies and falling demand caused by the design and branding of their dolls. Foremost, competitors such as Hasbro and Lego have come up with popular alternatives such as racing cars, building block toys and other products that have mass market appeal. Secondly, Barbie has faced a number of branding controversies, such as dolls with unrealistic body shapes, curves and facial features that have sparked a media and public outcry over body positivity and body shaming. Critics of Barbie have contended that the doll manufacturer Mattel has created dolls which serve as poor role models for girls. They further contend that these dolls contribute to the objectification of women from a young age. Furthermore, Barbie, as a predominantly ethnically white doll, has faced criticism for not being diverse enough, and for not being representative of a market characterized by increasing ethnic diversity. As a result, the Barbie brand is facing falling demand, as more socially conscious and mature parents seek more ethical and appropriate toys for their children. Furthermore, Barbie is facing partnership issues, have lost key deals to their competitors in recent years. For example, Barbie recently lost the contract for the Disney Princess series of dolls to Hasbro, which represents a major loss of commercial revenue for the traditional doll manufacturer. This development also represents a decline in trust in the Barbie brand on the part of their established commercial partners. Finally, Barbie has been critiXXXXX for XXX XXXXX priced XXXX XXXXXXXXXX. XX Barbie were truly an XXXXXXXXX XXXX model, XXXXXXX XXXXXXX XXXX Barbie would XX XXXXXXXXXX to XXXXXX of all XXXXXX XXXXXX. However, XXX generally high XXXXX of XXXXXXXXX XXXXXX dolls suggests that XXXXXX is only available XX XXX middle and XXXXX XXXXXX income strata, thereby XXXXXXX as an ‘unattainable’ standard XX beauty XXX privilege that is XXXXXXXXXXX to most XX XXX XXXXXXXX market.
XXX issues faced XX the XXXXXX XXXXX represent a general decline in XXX XXXXX of XXX Barbie XXXXX. Media XXXXXXXXXXXXX XXX XXXXXXXXX XXXXXX, in the age XX XXXXX XXX XXXXX Lives XXXXXX, XXXX to result in a decline in XXXXX XXXXXX and XXXXX revenues, as more socially XXXXXXXXX consumers XXXX to XXXXXXX brands affected by XXXXX XXXXXXXX in favor XX XXXX ‘XXXXXXX’ XXXXXX. XX a result, Barbie XXXXX XX implement XXXXXX rebranding efforts to improve its brand XXXXXXXXXXX XXX XXX consumer perceptions XX XXX XXXX XXXXXXXX.
X.What XX the influence of Barbie on XXXXXXX?Is XXXXXX "XXX" XXX society?
XXXXXX has been criticized by media watchdogs XXX public XXXXXXXXX as a XXXXX XXXX promotes unrealistic body XXXXX and the XXXXXXXXXXXXXXX of female bodies. XXXXXX, Barbie has had a XXXXXXXX influence XXsociety, by promoting negative role XXXXXX for XXXXX women and XXXXX who play with XXXX. This XXXXX XXXX discuss XXX XXXXXXX on body XXXXX, eating XXXXXXXXX and XXXX esteem caused XX XXXXXX products.
XXXXXXXX, Barbie impacts society XX XXXXXXX XXX body image XX young females XXX will XXXXXXXXX to the body XXXXX propagated XX XXXXXX products. XXXXXX XXXXXXXX XXXXXXXXX feature large XXXXXX, slim curves XXX ethnically XXXXX models which XXXXXXX an unrealistic body shape for XXXX XXXXXX XXXXXXXXX. This impression of XXX body XXXXX will continue XX XXXXXXX XXXXX adulthood for XXXX XXXXXXXX who XXXX XXXX XXXXXX dolls.
XXXXXXXX, XXXXXX XXXXXXXXXXX is XXXXXX XX eating disorders. XXXXX XXXXX XXX XXXXX who XXXX XXXX Barbie dolls XXX at greater risk of XXXXXX XXXXXXXXX such as bulimia, XXXXXXXX nervosa and binge eating. XXXX is XXXXXXX the Barbie doll XX XXXXXXXXXX XXXXXXXXXXX in body XXXXX, XXX XXXXXXXXX girls to take drastic XXXXXXX that XXXX XX XXXXXXX XXXXXX consequences. XXXX XXXX XXXXXXX a XXXX XX public health budgets and XXXXXXXXX services.
XXXXXXX, XXXXXX XXXXX XXXX XXXX linked XX XXXXXXX XXXXXXX on XXXX esteem. XXXXX XXXXX XXX XXX unable to XXXX up XX XXX XXXXXXXXXXX expectations XX the Barbie doll XXX more prone to depression, XXXXXXX XXX XXXX esteem XXXXXX.
XXXXXXX, it XX XXX XXXX that Barbie is necessarily "bad" XXX society. This is because XXXXXX can XX used to XXXXXXXXX positive XXXX models XXX society, XXXX XX the XXX of the XXXXXXXXXXX diverse doll XXXXXX.
3.XXXX is XXXX analysis XX XXXXXX's repositioningefforts, XXXXXXXXX its XXX XXXXXXXXXXXXXX and new products?
Mattel has XXXXXX XX XXXXXXXXXX XXXXXX as a XXX XXXX XX more XXXXXXXX XXXXXXXX XXX XXXXXXXXXXX. This XXXXXXXXXXXXX seeks XX XXXXXX more socially conscious and progressive XXXXXXX, and XXXXX children, to provide an XXXXXXXXXXX toy XXXX is XXXXXXXXXX XXX rebranded XXX the XXXXXX age. XXX XXXXXXX, XXXXXX XXX XXXXXX out a series of XXXXXX XXXX XXXX that XXXX in different body XXXXXX (XX XXXX accurately represent XXX diverse body shapes of their customers), XX well as dolls XXXX XXXXXXXXX XXXXXX XXXXXX, skin XXXXX, XXXX colors and eye XXXXXX. These XXXXXX XXXXX also XXXXXXX from traditional Barbie fashion to implement fashion more XXXXXXXXXXXXXX of a broader XXXXXXX XX women, such as street XXXX and maternal wear. Furthermore, XXXXXX XXX implemented an advertisement XXXXXXXXX a young boy with a Barbie Doll to XXXXXXX XXXXX XXXXXXXXX run of XXX XXXXXXXX XXXXXX, in order XX XXXXX XXXXXXXXXXX XXXXXXXXXXX XX XXX XXXXXX-XXXXXXXXX nature XX their doll. Barbie XXX XXXX XXX XXXXXXXXXX XXXXXXXXXXX XXXXXXXXX XXXX as ‘XXXXXXX XXX Possibilities’, XXXXX sought XX XXXXXXX XXXXX girls seizing XXX opportunities XXXXXXXXX to XXXX XXX becoming XXXX XXXXXX XXXX as XXXXXXX and XXXXXXXXXX. XXXXXX XXX also sought to XXXXXXXXX elaborate back-XXXXXXX XX XXXXX dolls, such XX XXXXX XXXX a XXXXXXXXXX in XXXXXXXX XXX, civil XXXXXX XXX XXXXXXXX, in order XXXX these dolls might serve as more positive role XXXXXX XX XXXXX customers.
The XXXXXXXXXXXXX efforts by Mattel XXX effective, and show that the XXXXXXX as a whole XX responsive XX macro-XXXXX market trends and XXXXXXXX developments in XXXXXXXX XXXXXX XXX demographics. XX rolling out a XXXXXX XX more diverse XXXXX with elaborate XXXX stories, Mattel shows that it XXXXX XXXXX consumer XXXXX and XXXXXXXXXXX, XXX XXXX it XXXXXXXXXXX that the consumer XXXXXX is becoming XXXX XXXXXXX and progressive. XXXXXXXXXXX, XXXXXX is able XX ameliorate the XXXXXX caused XX XXX XXXXXXX XXXXXXXX XXXXXXXXXXX of dolls that were unrealistic and XXXXX role XXXXXX, by implementing a XXXXXX of dolls XXXX more effectively XXXXX XX XXXXXX role models XX a XXXX diverse consumer XXXXXX. XXXXXXX, Mattel XXXX risk diluting its XXXXX proposition and cost effectiveness if it were to diversify too XXXX. XXX example, XX Mattel XXXX to create customizable XXXX-XX-order Barbie Dolls, this would create XXXXXX chain inefficiencies and increase XXXXX production costs XXXXXXXXXXXX. XXXX could XXXXXX the issue XX increased product prices, XXXXX would XXXXXXXXXX XXXXXX XXXXX XXXXX. Furthermore, if XXXXXX XXXXX to be ‘something XXX XXXXXXXX’ in their XXXXXX XXXX XXXXXX, the XXXX XXX XXXX its core value XXXXXXXXXXX as a brand.
4. What XX you XXXXXXXXX XXXX XXXXXX (XXX themanagers XX Barbiebrand) XX XXXX?
Mattel should XXXXXX new XXXXXXXXXXX XX XXXXXXXX their XXX brand XXXXXXXX XX a XXXXXXXXXXX doll XXXXXXXXXXXX, XXXXXXX the use of XXXXXX media, concept stores, corporate social XXXXXXXXXXXXXX initiatives, XXXXX-priced XXXXXXX ranges XXX customization.
Foremost, XXXXXX should launch a XXXXXX XXXXX XXXXXXXX XX XXXX out XXXX customers would XXXX XX XXX reflected in their favorite dolls. XXXXXX could run an Instagram XXXXXXX XX XXXXXXXXX XXXXXXXXX XX XXXX on their most popular doll designs, or XXXX a Facebook XXXXXXXXXX to XXXXXXXX XXXX XXXX and learn what is now fashionable in XXX consumer market. By XXXXX so, XXXXXX would XXXXXXXXX XXXXXXXXXX XX a player XXXX XXXXXXXX XXXXX about their consumer XXXXXX, and is concerned with XXX XXXXXXXXX, XXXXXXXXXXX and tastes XX XXXXX XXXXXXXXX XXXX XXXXXX to XXXXXXXXXX and fashion.
XXXXXXXX, Mattel should XXXXXXXXX innovative retail XXXXXXXX XXXX as a Barbie concept XXXXX XXXX an in-XXXXX XXXXXX and XXXXXXXXX XXXXXXXXXX center. XXXX XXXXX allow XXXXXXXX to learn XXXX positive XXXXXX XXXX XXXXXX XXXX XXXXXXXXXXX such as XXXXXXX and doctors, while also XXXXXXXX their XXXXXXX XX XXXXXX XXXXXX education XXX XXXXXX XXXXXXXXXXX. By showing XXXXXXX (who typically XXXX the XXXXXXXXXX decision) XXXX XXXXXX is truly invested in XXXXXXXXX ethical XXXX models XXX developing women’s careers and interests, XXXXXX could XXXXXXXXXX XXX brand XXXXXXXX XX a XXXXXXXXXXXX XX socially conscious XXXXX.
XXXX, XXXXXX should XXXX XXX talk by launching a XXXXXXXXX social responsibility initiative XXXX XXXXX XX XXXXXXX XXXXXXXXXX, XXXXXXXXX, clean water and food to areas XXXXXXXX by XXXXXXXX and XXXXXXXXXXXX disasters. By empowering XXXXX in these XXXXX, Mattel would XX able to XXXXXXXX XXX XXXXX positioning as a champion of women’s rights and XXXXXXXX, XXXXXXXXX XXXXX more effectively.
XXXXXXXX, XXXXXX XXXXXX XXXXXX a range XX lower-priced XXXXXX XXXXX. This Barbie XXXX range should be affordable enough XXX XXX XXXXXX XX lower XXXXXX income segment, and would XXXXX XXXXXX to cater XX a broader XXXXXXXX XXXXXX, while XXXX XXXXXXXXXXXXX its position XX a XXXX manufacturer representative of a XXXXXXX range of XXXXXX XXXXXXXX XXX XXXXXXXXXX.
XXXXXXX, XXXXXX XXXXXX XXXXXX a range XX customizable, XXXXXXX XXXXXXX Barbie dolls. XXXXX XXXXX XXXXXX XX XXXXX XXXXXXXXXXXX by consumers, who should be able to select XXX XXXXXXXXX, XXXX XXXX, XXX XXXXXXX of the Barbie XXXXX. XX XXXXX so, XXXXXX XXXXX XXXXXXXXXXX XXXXXXXXXX its products for a XXXXXX group of XXXX, XXX XXXXXXXX consumer XXXXXXXXXXX XX XXX XXXXX as an XXXXXXXXX brand that XXXXXXXX XXXXXXX XXXXXXXXX XXXXX its XXXXXXXX XXXX.
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