XXXXXXXX, XXXXXXX has been able XX XXXXXXXXX into international market XXXXX it XXXX XXX XXXX develop programs XXXXXXXX only for XX citizens XXX also XXX-citizens. XXXXXXXXXX (XXXX) indicates, ‘’XXXXXXX XX adding XXXXXXXX in XXXXXX, XXXXXX, XXX Chinese XX the 17 languages currently XXXXXXXXX’’ (p.39). In XXXXXXXX, it XX XXXXX noting that XXXXX XX no television XXXX XXX XXXXXXX to reach XXX XXXXXX global audience and XXXX therefore XXXXX an opportunity to Netflix XX capitalize on XXXXX portal XXX XXXXXXXXXX XXXXXX XXXXXXXXXX.
Netflix XXX set up a business XXXXX XXXX is the XXXXXXXXXXXX XX a video XX demand XXXXX XXXX a subscription XXX. XXXX XXXXX XXXXXXX the company XX have XXX customers pay XXX value and draws XXXX XXXX loyalty to company’s XXXXXXXX. XXXXXXX, XXXXXXX XX still dominating XXX XXXXXX with a large XXXXXXXXXX XX XXXXX XXXXX XXXXXXXX XXXX their service XXXXX. Currently the DVD rental XXXXXXX of XXXXXXX’s XXXXXXXX XX XX XXX XXXXXXX XXXXX XXX XXXXXXXXX XXXXXXXX is XXXXXXXX more XXXXXXXXX as XXX years pass. Moreover, the XXXXXXXXXXX XX XXXXX streaming XXXXXXX XXX internationally are on a XXXXX XXXXXX. XXXXXXX XXXXX XXX XXXXXX of streaming subscription model, XXX value proposition can be XXXX XXXXXXX XXX XXXXXXXXXXXXX, XXXXXXXX content XXX XXXXXXXXXXXXX. While XXXXXXX gives XXXXXXX episodes on different shows with XXXXXXXXXX XXXXX, it also XXX content XXXXX can XX XXXXXXXXX on XXXXXXXX XXXXXXX. Besides, XXXXXXX XXX XXXXXXX into XXXXXXXXXXX with XXXXXXX companies XXXXXXX XXXXXXXXX in order XX attract attention from the XXXX market. The XXXXXXX has XXXX ventured XXXX XXXXXXXXXX XX their own shows in view XX the analysis XX customer data. XXXX was XXXXXXXXX after XXXXXX XXXXXXXXXXX of customer XXXXXXXXX, originality XX the XXXXXXX, popularity XXX ranking. This XXXX XXXX XXXXXXXXXXX changes in XXX XXXX industry. XXXXXXXXX XXXXXXXX out an XXXXXXXX XX big XXXX in order to produce XXXXXXXX content is a step in XXX XXXXX XXXXXXXXX in XXX film industry. XXX XXXXXXXX channels, the user XXXXXXXX as well XX XXXXXXX creation XXX the key aspects XX the business model that XXXXXXX XXXXXXX in.
XX.
Following XXX the XXXX XXXXXXXXXXXX of XXX XXXXXXX.
XXXXX name: Having a strong brand name XX one XX the core competencies established by the company. XXX XXXXXXX XXXXXXX XXXXXXXX XX shows, movie XXXXXXX XX well as XXXXXXX XXXXXXXX XXXXXXXX like XXXXX of XXXXX.
XXXXXXXX on Technology: Netflix thrives XX XXXXX XXXXXXXXXX that XX able to identify the XXXXXXXXXXX XX its customers. This enables the XXXXXXX to XXXXXXXX XXXXXX size XX their XXXXXX onto the right content. Besides, XXX XXXXXXXX XXXXXXXXXXXX XXXXXX a XXXXXX of XXXXXXX XXXXXXXXX. The XXXXXXX to identify customer needs XXXX a XXXXXXXX of building XXXXXXXX XXXXXXXXXXXX that is XXXXXXXXX XXX sustaining long-XXXX business XXXXXX (Christensen et XX, 2013).
Global presence: XXXXXXX is XXXXXXXXX a super brand in the film industry that XX XXXXXX XXXXXXXX a XXXXXXXXX name. XX XXXXXXXX, the company XXX managed XX XXXXX XXXXX XXXXXXXX at a competitive price over the XXXXX which XXXX led to high customer XXXXXXXXX. XXXXX flexibility XX XXXXX XX the dictates of XXX market has put XXXXXXX an XXXX XXXXXX XXXX the XXXXXXXXXXX.
Original content: XXXXXXX seems to XXXXX an upper XXXX in the industry since XXX subscriber XXX be able XX XXXXXX original XXXXXXX from Netflix platform. XXX ability XXX XXXXXXXXXXXXXX as demonstrated XX XXXXXXX in constantly XXXXXXXXX XXXXX XXXXXXX is in itself a XXXXXX core XXXXXXXXXX that many XXXXXXXXXXX XX XXX XXXX.
XXXXXXX has XXXXXXX XX successfully build a brand XXXX that XXXXXXXXX beyond the XX. XXXXXXX services XXX now be easily XXXXXXXX in many XXXXXXXXX around the world, an expansion that no XXXXX XXXXXXX offering streaming service can XXXXX. XXX XXXXXXXXX XXXXX XX a huge advantage to XXXXXXX XXXXX XXXXXXX XXXX it XXX manage XX XXXXXXXXXXX distribute XXX own streaming XXXXXXXX and XXXXXXXX to millions of XXXXXXXXXXX around XXX world. Besides, XXX XXXXXXXXXXX XXXXXX that Netflix XXXXXX XXXXXXX it to attract XXX subscriptions which XXXX give way for them to create XXXX content for XXXXXXXXX subscription and XXX cycle XXXXXXXXX XX a XXXXXX XXXXXXXXXXX XXXXXXXXX to the XXXXXXX in the film XXXXXXXX.
X regular and constant XXXXXX XX competitive XXXXXXXXX helps to actively XXXXXXXX mistakes XXX XXXXXXX XXXXXXXXXXXXX to XXXX XXXXXXX the competition. X XXXXXXX to undertake an XXXXXXXXXX of the XXXXXXXXXXX advantage XXXX most XXXXXXXX blind the XXXXXXX XX XXXX XX XXXXXXXXX XXXXXX XXX XXXXXXXX (XXXXXX, 2007).
The XXXXXXX XX adding XXXXXXXX in XXXXXX, XXXXXX, and XXXXXXX to XXX XX languages XXXXXXX XXXXXXXXX. XXXXXXX programming will be available in XXX XXXXXXXXX: however XXX XXXXXXXXXXXX XX licensed XXXXXXX XXXXXX by country. According to XXXXXXXXXX (XXXX), “As XXXXXXXXXXX XXXX Amazon XXX Hulu invest XXXX in XXXXXXX, XXXXXXXX XXXX XX competing XXX XXXX XXX XXXXXXX, but XXXX for XXXXXX. It’s a race but XXXXX XXX going XX XX many XXXXXXX’’ (p.39). XX XX XXXXXXX here XXXX focusing on a XXXXX is able reduce competition XXXXX on price which may XXXXXXXXXXXXX hurt every XXXXXX in the industry. XXXXXXX, Netflix’s XXXXXXX to focus on the niche separates itself in XXX industry XXX brings out the XXXXXXXXX in its XXXXX XXXX explicitly and effectively. Furthermore, the competitive advantage is XXXX XXXX XXXXXXXXX through XXXXXXXXXXX innovations that XXXXXX Netflix XX emerge XXXX XXX XXX XXXXXXXX in the XXXXXXXX. The company has XX adjust XXX XXXXXXXX model in a XXXXXX that meets the XXXXXXXX needs. It is XXXXXXXXX for the XXXXXXX XX put XXXXXXXXXXX that the customer enjoys at the top of their XXXXXXXX.
XX XXXXXXXXXXX a review XX XXXXX contents to fit the changing XXXXXX XXXXXXX, XXXXXXX can XXXXXXXXXXXXX increase the demand for XXX products in the XXXXXX States. The XXXXXXX XXX XXXX providing XXXXXXXXXXXX XXXXXXX XXX its website that XXXXXX XXX XXXXXXX to watch movies online XX XXXX as XXXXXXX. XXXXXXX originality XX XXX XXXXXXX on XXXXXXX XXX company has rolled out over the XXXX few years in creating their own contents such XX Narcos or Stranger things. XXXXXXX XXXXXX to benefit a XXXXX XXXX XXXX XXX XXXXXXXX infrastructure hence it can XXXXXXXXX leverage on it. Through XXXX, the company XXXX benefit XXXX tremendously XXXXXXXXX XXXXXX share which XXXX thereby lead XX increased demand for XXX XXXXXXXX.
Netflix XXXXXX to XXXXX significant demand for XXX XXXXXXXX XXXXXXX licensing XXX XXXXXXXXXXXX. XXX XXXXXXX XXXXX to enter XXXX strategic partnership especially XXXX film companies operating in other XXXXXXXXX. XXXX will make XXXXXX facilitation for Netflix's future growth to XXXXXXX its services in those XXXXXXXXX without having to XX XXXXXXX XXXXXXXX scrutiny XXX XXXXXXXXX XXXXXXXX. XXXXXXXXXXX, XXX XXXX XXXXXXXXXXX of XXXXXXX in XXXXXX XXXXXX XXXXX a XXXXX XXXXXXX XX XXXXXXXX XXXX XX movies and XX XXXXX. XXXXXXX can have XXXX of its XXXXXXXX XXXXXXX as XXXX such XX e-games, live XXXXXXX, podcasts or educational content (Rothaermel, XXXX).
Although, International expansion XX XXXXXXX XXXXXXX to be a XXXXX growth XXXXXXXXXXX, XXXXXXX XXXXXXX XXX XXXX XXXXXX certain challenges XXXX XXXXX beyond XXX U.S. market. XXXXX XXXXXXXXXX XXXXX XXXX XXXXXXXXXXX to XXXXXX XXXXXXXXXXX. The XXXXXXXXXX XXXXX XX XXXXXXX XXX compounded by lack of local movie makers with sufficient XXXX how and expertise XX XXXX as XXXXXXXX knowledge on XXXXX XXXXXXXXXXX and XXXXXXX. XXXXXXX, in the XXXXXXXX XXXX XXX universally accepted, XXXXX is still a concern XXXX XXXXXXX XX XXX content XXX translation. This is XXX XXXXXXX has XXXXX XX XXXXXXXX this challenge by XXXXXXXXXXX XXXX different languages XXXXX XXXXXXXXX XXXXXX at XX XXXXXXXXX. I therefore XXXXXXX XXXX Netflix XXXXXX employ community based approach which gives XXXXX an opportunity to be the XXXXXXXXXX of XXXXX own XXXXXXX. Beside, Netflix XXX XXXXX give the communities an XXXXXXXXXXX XX XXXXXXXX movies and XXXXX. International XXXXXXXX opportunities present XXXXXXX, risks and XXXXXX of challenges to an XXXXXXXXX business.
The local XXXXXXXXXXX XX XXXXXXX challenges XXX XXXXXXX since XXX XXXXX XXXX producers XXXX an upper XXXX in XXXXXXXXXXXXX XXX XXXXX XXX XXXXXXXX of the local market. XXXXXXXXXXX, XXX XXXXX expansion XX XXX XXXXXXX XX XXX international XXXXXX XXXX XXXXX XXXX huge XXXXXXXXX that may XXX XXXX the long-XXXX before revenue is XXXXXXXXX. Therefore XXX XXXXXXXXX XX the globalized XXXXXX XX XXXXXXXX by huge capital XXXXXXX. XXXXXXX XXXXXXX its rate of XXXXXX XX slow XXXX XXX XXXXXX due to the XXXX that XXXXXXX XXX XXXXXXXX across XXXX XXXXXXXXX. XXX slowing XXXX XX XXXXXX in the XXXX XX massive XXXXXXXXX XX a XXXXX XXXX XXXX XXX company XXX hit XXX XXXXXXXX stage.
XXX company has XXXX significant XXXXXXXXXXX in XXXXXXX in XXXXX measures that XXXXXX XXXXXXXXXXXX XXXX are XXX XXXXXXX via XXX geographical XXXXXXX. Netflix should now focus XXX XXXXXX XX the China XXXXXX although XXX XXXXXX there is XXXXXXXXX of many XXXXXXXXXXX. The company XXX work around XXXX XX competitive XXXXXXXXXXX XXXX companies operating in market XXXXXXXXXXXX. XXXXXXX, the XXXXXXXXXXXX XX XXXXXXX XXXXX by the European commission works XXXXXXXXXX XX the international expansion XXXXX that Netflix XXX XXX in place (Rothaermel, 2015).
Conclusion
XXXXXXX has XXX XXXXXX XX as a XXXXXX in XXX XXXX XXXXXXXX XXXXXXXXXX XX XXXXXX XXXXXXX run XX XXXXXX platforms. XXX company gives XXXXX of XXXXXXXXXXXXX XXXX XXXXXXX that XXX XXXXX XXXXXXXXX updated with XXXX of access. XX the initial XXXXXX of company formation, Netflix had XXXXXX XXXXXXXXXXXXX in XXXXXXXXXX their long XXXXXXX primary XXXX XX rising XX the XXX of XXXXXXXXXXXXX XXXXXXXX especially XXXXXXXXXXXX XX online movie XXXXXXX. XX XXX advent XX internet XXXXXXXXXX, Netflix XXXXXXX to change and used XXXXXX platform to XXXX XX XXXXXX XXX XXXXXXX XXXX are XXXXX. XXXX XX in contrast to XXX strategies XXXX XXXXXXXXXXX embraced in XXXX Netflix XXXXXXX in XX provide XXX market XXXX things XXXX Blockbuster failed XX provide.
XXXXXXXXXX
Barney, X. X. (2007).XXXXXXX and XXXXXXXXXX competitive advantage. XXXXXXXX hall.
XXXXXXXXXXX, X., & XXXXXX, X. (2013).XXX innovator's solution: Creating and sustaining XXXXXXXXXX
growth. Harvard Business Review XXXXX.
XXXXXXXXXX, F. X. (2015).Strategic management. XXXXXX-Hill Education.